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Mobile Instant Messaging (MiM), an application that allows mobile phone users to message one another via the internet, has grown by over 190% in the last 12 months, according to new research by Aegis Media.The marketing communications group forecasts that MiM will continue growing as more service providers enter the market and consumers become more… Continue reading Aegis: Mobile Instant Messaging up 190%

Jimmy McGovern’s drama The Street returned to BBC One with an impressive 5.4 million peak viewers last night.The first episode in the six-part drama, starring Bob Hoskins as pub landlord Paddy, attracted over 5 million average viewers and a 22.3% audience share when it came head-to-head with ITV1’s new drama during the all-important 9pm to… Continue reading Overnights: BBC One wins the battle of the new dramas

Shortlist Media is set to launch a free weekly magazine aimed at affluent 20 to 40 year-old female commuters with content “written with a zip and style that will make it stand out in the market”.Shortlist plans to launch Stylist, which will be headed up by former More! editor Lisa Smosarski, by early autumn with… Continue reading Shortlist to launch free women’s weekly

US marketers are forecast to increase their social network ad spending 13.2% in 2010, to $1.3 billion. According to new figures from eMarketer, however, paid advertising on online social networks in the US is expected to fall 3% in 2009, as a result of the poor economy and various difficulties at MySpace. Debra Aho Williamson,… Continue reading US social network ad spending to increase

ITV is launching an on-air campaign to drive viewers to the revamped Coronation Street website.From 15 July, ITV1 and ITV2 will air a 60-second trail produced by ITV’s in-house creative team, featuring Corrie character Norris Cole.The new site, which has been redesigned to make it more user friendly, is intended to give fans more opportunities… Continue reading ITV launches on-air campaign for Corrie website

McGraw-Hill has put its weekly New York-based publication BusinessWeek up for sale.The magazine, which claims to have around 4.8 million readers in 140 countries, lost 30% of its advertising revenue in Q2 this year, according to reports.McGraw-Hill has appointed investment bank Evercore Partners to sell the title, which has almost 190 editorial staff under editor-in-chief… Continue reading BusinessWeek is on the market

Virgin Media has increased its high definition offering by adding four new channels to its line-up.Living, FX, MTV Networks and National Geographic will be available in HD to Virgin’s 3.6 million customers from the end of July.The new channels will offer programmes such as Grey’s Anatomy, Dexter and The Wire in HD, as well as… Continue reading Virgin Media boosts its HD offering

Telegraph Media Group has reported a pre-tax loss of £15.7 million for 2008, following a £9.9 million profit in 2007. Operating profit at TMG fell 6.7% in the year ending 28 December 2008, from £34.3 million to £32 million. Turnover was down 3% to £343.4 million for the period, despite falling advertising revenues across the… Continue reading Telegraph Media Group reports £15.7m loss for 2008

Magna’s 2009 US Media Advertising Revenue Forecast predicts that US ad revenues will decline by 14% this year. Ad revenues are predicted to fall from a total of $189 billion in 2008 to $161 billion this year. However, the report adds that the decline has bottomed out in first half of the year, with the… Continue reading Magna forecasts 14% drop in US ad revenue

The rate of decline in UK marketing spend has eased for the second quarter in a row, according to the IPA’s latest Bellwether survey. The 2009 Q2 report links the easing to an improvement in business confidence, with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter… Continue reading Bellwether Report: Marketing budgets cut at slower rate in Q2