More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive. In second place, 17% of Americans said that newspapers are most helpful, while 14% say the same… Continue reading Americans find TV ads most helpful
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Iconic teen magazine Smash Hits is making a one-off return to newsstands three years after it closed, with a Michael Jackson tribute edition.The 52-page souvenir edition – available for £2.99 from Tuesday – is being overseen by Stuart Williams, MD of Bauer Media’s music & film portfolio, and produced by a team led by Barry… Continue reading Smash Hits returns for Michael Jackson tribute
BBC One stole the show last night with a peak-run of Eastenders, Celebrity Masterchef, The Best Job in the World and Question Time.The Best Job in the World, a one-off documentary about a dream job on a Great Barrier Reed island with a £70,000 salary and luxury accommodation, secured the highest ratings during the all-important… Continue reading Overnights: BBC One banks a peak run
One third of the UK’s adult population are now listening to radio via the internet and personalised online music services, according to RAJAR’s latest research.The radio audience measurement company’s ‘Midas 4’ report reveals that one third of adults, around 16.9 million people, have listened to the radio online, up 5% from 16.1 million in October… Continue reading RAJAR: Almost 17 million people listen to the radio online
IPC Media has signed a new partnership deal with YouTube to sell advertising across its own content on the online video site.The publisher currently operates over 25 YouTube channels, with brands including Marie Claire, Decanter and What’s on TV uploading more than 2000 videos to the site, generating around 38 million views to date.The new… Continue reading IPC to sell advertising on YouTube
ITV1’s popular Cops with Cameras series secured the highest ratings during the peak-hour last night with 3.1 million viewers.The penultimate episode, which followed police in Aberdeen on the last Friday before Christmas, pulled in more than 3.1 million viewers and a 16% average audience share.Meanwhile, BBC One’s two-part special of Waking the Dead, with guest… Continue reading Overnights: Cops with Cameras races to the top spot
Associated Northcliffe Digital (AND) has launched the first phase of its ‘Local People Network’ hyper-local websites.The roll-out, of an initial 23 local community websites in the South-West of England, covers areas such as Falmouth and Clifton with between 10,000 and 50,000 inhabitants.A further twenty plus sites are due to launch in the South-West of England… Continue reading Associated Northcliffe Digital launches hyper-local sites
Rupert Murdoch has hinted at plans to charge iPhone and Blackberry users for access to the Wall Street Journal, which is currently offered as a free mobile application.Murdoch has asked users if they would be willing to pay a subscription for the mobile version of the WSJ, as he hopes to introduce a micropayment scheme… Continue reading Murdoch to charge mobile readers
IPC Connect’s women’s weekly Pick Me Up has got a new look, backed by a three month sponsorship of Virgin Media TV’s Living 1 and Living 2 chat programmes.Creative agency Quiet Storm has been appointed to support the new look which includes a new layout and features.Oswin Grady, Pick Me Up publishing director, said: “Consumer… Continue reading New look for Pick Me Up
Newspaper firm Gannett, which owns regional publisher Newsquest in the UK, is to cut 1,400 US jobs in the coming weeks as a result of the sustained fall in the advertising market. Bob Dickey, president of Gannett’s community publishing unit, told staff yesterday in an internal memo that most job losses would take place by… Continue reading Gannett to cut 1,400 US jobs
