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ISBA is set to advise a new consultation on behavioural targeting and online privacy issues led by the Information Commissioner’s Office.The advertiser body plans to guide the ICO on a number of issues from July, including a statutory code of best practice to cover collecting online information, according to reports.The code, which will be known… Continue reading ISBA to advise on online behavioural targeting code

The London Evening Standard has signed a deal with the New York Daily News to share editorial content.The Standard, which is 75% owned by Russian oligarch Alexander Lebedev, already has a relationship with Russian newspaper Novaya Gazeta, in which Lebedev has a 39% stake.The title relaunched in May (see Evening Standard relaunches today with promises… Continue reading Evening Standard signs content sharing deal with New York Daily News

UKTV completes its 18-month portfolio rebrand today with the launch of its final channel Good Food.Formerly known as UKTV Food, the channel relaunches following an agreement with BBC Worldwide to license the ‘Good Food’ name.It is UKTV’s tenth and final channel to be relaunched after an 18-month-long overhaul of the broadcaster’s entire portfolio, assisted by… Continue reading UKTV completes portfolio rebrand with launch of Good Food

Twitter is planning to let advertisers target consumers with direct branded messages in a bid to generate new revenue streams.The micro-blogging site will allow brands to automatically reply to users’ questions, such as “What treadmill should I buy?”, with discount vouchers and coupons, as well as e-commerce links, according to reports.A Twitter investor told the… Continue reading Twitter to offer advertisers direct branded messages

Online behavioural targeting company Phorm claims it has enough funds to continue running despite a pre-tax loss of $48 million.The ad firm reported a pre-tax loss of $48 million for the year ending December 31 2008, compared with a pre-tax loss of $32 million in 2007, but says it will continue to trial its controversial… Continue reading Phorm’s pre-tax loss reaches $48m

ITV is set to relaunch its online offer for advertisers and agencies in a bid to highlight its range of content.The commercial broadcaster’s B2B website features a marketing tool for buyers, which helps to select programmes for individual client campaigns, as well as research that highlights ITV’s cross-platform advertising opportunities.ITV’s director of commercial marketing, Julia… Continue reading ITV revamps its online offer for advertisers

Spending on email marketing in the US will balloon to $2 billion by 2014 – a nearly 11% compound annual growth rate – according to a new forecast by Forrester Research. Falling cost per thousands, a high return on investment, and growing consumer use of social email accounts will fuel the use of email by… Continue reading US spending on email marketing to reach $2bn by 2014

BBC One’s three-part war drama ended on a high last night with 3.4 million peak viewers during the all-important 9pm to 10pm slot.Occupation, starring James Nesbitt and Warren Brown, attracted 3.3 million average viewers and a 15.4% share over the course of the hour, a slight increase on its ratings from Wednesday night.Elsewhere, BBC’s rival… Continue reading Overnights: Final Occupation secures the top spot

News International has cancelled its £30 million contract with newspaper distributor Dawson Holdings.The newspaper publishing group is the latest company to terminate its deal with Dawson Holdings, forcing the firm to close its magazine and newspaper distribution arm.News International’s multimillion pound-contract is due to be cancelled “almost immediately”, according to Dawson Holdings.Dawson is also expected… Continue reading News International terminates Dawson Holdings contract

Online gadget site Firebox.com is set to launch a pilot digital consumer magazine for its subscribers next week.Genius, which is the first project to be produced by Insider Consultancy’s new digital publishing arm, will be sent out to all of Firebox’s 600,000-strong mailing list.PR and marketing consultancy Insider was founded by Mike Peake and Simeon… Continue reading Gadget site to pilot new digital magazine