Kangaroo – the forthcoming on-demand video service from BBC Worldwide, ITV and Channel 4 – could be a huge success, according to Ray Snoddy, media journalist and one of the panellists at yesterday’s MediaTel Group seminar on the ‘Future of Online’. “Because of the wonders of the internet it means that the BBC, ITV and… Continue reading Kangaroo Could Be A Huge Success
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Woman magazine has unveiled another revamp, including a price rise, just 18 months following a previous relaunch.Over £1 million has been invested in the weekly, which shed around 11.5% of its total or almost 47,400 copies to take its final figure to just shy of 370,000 for the first six months of 2007.The magazine will… Continue reading Woman Unveils Second Revamp In 18 Months
Agencies are not demanding an online currency, and cost could prove a significant barrier to the development of one, according to Richard Firminger, the outgoing regional sales director, northern Europe, at Yahoo!, who was speaking on the panel at yesterday’s MediaTel Group ‘Future of Online’ seminar. “The agencies should speak up [if they do want… Continue reading No Huge Demand From Agencies For An Online Currency
The UK’s five biggest mobile operators have joined together to develop an industry-wide mobile advertising measurement system.Vodafone, O2, T-Mobile, Orange and 3 have formed a working group with the aim of defining a common mobile measurement system, similar to those already in existence for press and TV.The working group will examine each firm’s operating business,… Continue reading Mobile Networks To Develop Ad Measurement System
Social networking is here to stay, but the dramatic growth the sites have experienced over the past few years will settle, and marketers and advertisers will have to discover the best ways to capitalise on the format, according to panellists at yesterday’s MediaTel Group ‘Future of Online’ seminar.“I think the socialisation of media absolutely is… Continue reading Social Networking Growth To Settle
Kangaroo – the forthcoming on-demand video service from BBC Worldwide, ITV and Channel 4 – could be a huge success, according to Ray Snoddy, media journalist and one of the panellists at yesterday’s MediaTel Group seminar on the ‘Future of Online’.“Because of the wonders of the internet it means that the BBC, ITV and Channel… Continue reading Kangaroo Could Be A Huge Success
Yahoo! has announced the launch of oneConnect, a new mobile communications service providing easier access to social network contacts, messaging and email.Yahoo! said that oneConnect will be the first mobile product with an open architecture that aggregates communications tools – email, instant messaging, text messaging, and social networks.Consumers will be able to access a wide… Continue reading Yahoo! Unveils New Mobile Communications Service
Five has strengthened its newly-formed digital media team with two new appointments.Chris Kerwin joins in the new role of digital controller, with responsibility for the commercial side of Five’s digital businesses including video-on-demand and online. Scott Jeffrey becomes VOD editor and will be responsible for Five’s new VOD service.Five said that the “appointments reflect the… Continue reading Five Strengthens Digital Media Team
With DAB digital radio reeling from a tough week following GCap Media’s rejection of the platform as an economically viable format, today’s MediaTel Group seminar on the ‘Future of Online’ looked at radio and its relationship with online.Talking about the problems currently facing DAB, media journalist Ray Snoddy said: “The DAB thing comes down to… Continue reading DAB Problems Due To ‘Unrealistic Expectations’
Dennis Publishing is to launch another digital only magazine in March, following on from the success of online lads’ mag, Monkey.iGizmo will be a consumer technology digital magazine, which will launch on 11 March and be distributed as an email free of change.Dennis says that iGizmo will take “the best elements of magazines, websites and… Continue reading Dennis Launches Second Digital Only Magazine
