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Magic 105.4 is launching a new television advertising campaign made up of user-generated content.The campaign features two 30-second spots with the theme “Magic good mood film”, which were created after an appeal by breakfast DJ Neil Fox for listeners to send in photographs that made them smile.Images were submitted via Magic’s website, where a link… Continue reading Magic Launches UGC TV Ad Campaign

Online advertising grew almost 40% year on year in 2007 to a new high of over £2.8 billion, according to the latest IAB and PwC research released today. This makes the medium the third largest last year, up from being the smallest market sector in 2003, taking its share to 15.3% from 11.4% in 2006.… Continue reading UK Online Adspend Grows Almost 40% Year On Year In 2007

Online advertising grew almost 40% year on year in 2007 to a new high of over £2.8 billion, according to the latest IAB and PwC research released today.This makes the medium the third largest last year, up from being the smallest market sector in 2003, taking its share to 15.3% from 11.4% in 2006.Internet advertising… Continue reading UK Online Adspend Grows Almost 40% Year On Year In 2007

Adults living with children are 40% more likely to use the internet, according to research from the European Interactive Advertising Association (EIAA). Over 7,000 Europeans took part in the research, which found that over 70% of adults with children go online every week, compared with only half (52%) of those without. Those with children were… Continue reading Adults With Children More Likely To Go Online Than Childless

Despite concerns from writer Russell T Davies, the return of Doctor Who in an earlier Saturday night timeslot did the programme no harm, with an average adult audience of over 7.4 million.The Time Lord, with new travelling companion in the shape of Catherine Tate in tow, gave BBC One a 38.8% audience share, before Graham… Continue reading Time Lord Triumphs With More Than 7.4 Million

Online giant Google has announced that it is to allow keyword bidding on all terms typed into its search engine.Beginning on May 5, Google’s trademark complaint investigations will cease to monitor or restrict keywords for ads served to users in the UK and Ireland, reports Brand Republic.This will see the UK and Ireland move into… Continue reading Google To Allow Keyword Bidding On All Search Terms

A new report from research firm Attentional indicates that the sharp drop in the BBC’s viewing share observed in recent years will flatten out, with the corporation’s network of channels projected to have 32.1% of viewing in 2012.This figure is down from 34% in 2007, and while Attentional adds that ITV will narrow the gap… Continue reading BBC’s Viewing Share To ‘Flatten Out’

Microsoft has told Yahoo! that it plans a hostile takeover bid if the company does not agree to a merger in the next three weeks. Microsoft wants Yahoo! to accept its $31 (£15.50) a share bid or the software company will approach the internet firm’s shareholders directly. Microsoft warned it may lower its price if… Continue reading Microsoft Gives Yahoo! An Ultimatum

Online shoppers are abandoning their baskets before buying because of website complications, according to a report from the Review Centre.Paul Nadin, founder of www.reviewcentre.com, said issues such as websites taking too long to load and not stocking specific products are some of the frustrations stopping consumers sealing the deal.“Shopping online is easy and quick, or… Continue reading Complicated Websites Turn Off Online Shoppers

A new report from research firm Attentional indicates that the sharp drop in the BBC’s viewing share observed in recent years will flatten out, with the corporation’s network of channels projected to have 32.1% of viewing in 2012. This figure is down from 34% in 2007, and while Attentional adds that ITV will narrow the… Continue reading BBC’s Viewing Share To ‘Flatten Out’