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Consumers are more loyal to programmes than TV channels, according to the results of Accenture’s inaugural Global Broadcast Consumer Survey.The survey found that although television remains the predominant mass communications device worldwide, with 97% of respondents watching TV in a typical week, consumption patterns vary based on a number of factors including geography, age and… Continue reading Viewers More Loyal To TV Programmes Than Channels

Tony Moretta has been appointed to the role of chief executive of the Digital Radio Development Bureau, taking up the post in June.Moretta has spent the past five years as general manager of broadcast at National Grid Wireless, where he was responsible for the commercial side of the broadcast business.In his role at National Grid… Continue reading DRDB Appoints New Chief Executive

Shares in ITV fell briefly below 60p for the first time earlier today, following the stock’s fall to a closing low last night. This morning, the share price fell as low as 59.7p, down 1.6% on last night’s close of 60.7p, before increasing to 60.1p just after 11.30am. Over the past six months, the FTSE… Continue reading ITV Shares Drop Below 60p

Google’s plans to scrap advertisers’ exclusive right to bid on key words for their own brands have been met with criticism from the IPA.From 5 May any advertiser or agency will be able to bid on trademarked single words in the UK and Ireland (see Google To Allow Keyword Bidding On All Search Terms). Previously,… Continue reading IPA Slams Google’s Key Word Search Plans

ITV1’s decision to screen a US import in a primetime slot for the first times since late 90’s paid off with impressive ratings for its opening episode. Centering on a pie maker who has the power to bring the dead back to life, the first edition of the comedy drama Pushing Daisies pulled in 5.2… Continue reading Daisies Leaves ITV1 Smelling Of Roses

Ashley Highfield, the BBC’s head of online, is leaving the corporation to become chief executive at the planned on-demand service from BBC Worldwide, Channel 4 and ITV, codenamed Kangaroo. Highfield, director of future media and technology and a member of the BBC executive board, is to take over at Kangaroo from interim chief executive Leslie… Continue reading Highfield To Join Kangaroo

Almost 90% of the UK online population watched over three million internet videos in December, according to new data from comScore.The figures show that Google’s YouTube remained the market leading video site in the UK, US, Canada, France and Germany.In the UK, the BBC is the second most popular source of video, indicating the popularity… Continue reading Almost 90% Of UK Web Users Watch Video Online

Ashley Highfield, the director of future media and technology at the BBC, is leaving the corporation to become CEO of the joint venture video-on-demand service from ITV, Channel 4 and BBC Worldwide, Kangaroo.Highfield, who will be responsible for the roll-out of the new service, will replace interim chief executive Leslie MacKenzie.Kangaroo is understood to be… Continue reading Highfield To Leave BBC For Kangaroo

Almost 90% of the UK online population watched over three million internet videos in December, according to new data from comScore. The figures show that Google’s YouTube remained the market leading video site in the UK, US, Canada, France and Germany. In the UK, the BBC is the second most popular source of video, indicating… Continue reading Almost 90% Of UK Web Users Watch Video Online

The IPA’s latest Bellwether Report, for the first quarter of 2008, reveals that current budgets have been revised down for the second consecutive quarter.Weaker than expected sales, subdued consumer spending, and ongoing concerns about the health of the UK economy have driven this cost-cutting, said the report.The ‘All other’ category, which includes ‘below-the-line’ activities like… Continue reading Q1 2008 Bellwether: Marketing Budgets Cut For Second Consecutive Quarter