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Sir Alan’s clutch of incompetents once again lured viewers to The Apprentice last night, with over 6.4 million adults tuning in to BBC One.The boys’ team made a pig’s breakfast out of their attempts at turning a north London pub into an Italian restaurant for the night, but thankfully they dismissed someone’s idea of fake… Continue reading The Apprentice Attracts Over 6.4 Million To BBC One

Last night’s controversial Champion’s League match between Arsenal and Liverpool was a big winner for ITV1, with the game’s coverage attracting an average of almost seven million adults to the channel.The quarter final second-leg, which saw Liverpool beat their southern rivals following a ‘dodgy penalty’, gave the channel a 31% viewing share between 7.30pm and… Continue reading Champion’s League Scores For ITV1

Channel 4 has signed Nintendo, Dyson and Smart Car for the broadcaster’s first themed ad break to run in peak time.The ad break has its own design-themed indents and voiceover and will run during the launch show of Grand Designs Live, which is part of C4’s new season schedule (see Channel 4 Unveils Spring Line-Up).The… Continue reading Channel 4 Creates Themed Ad Break To Attract Advertisers

Ofcom has ruled that the BBC must admit to viewers that it breached broadcasting regulations following the airing of repeated swearing during Live Earth coverage on BBC One and BBC Two.This is one of the regulator’s harshest measures to date on the BBC, with the watchdog saying that the corporation was guilty of a “serious… Continue reading BBC Guilty Of Live Earth Broadcasting Breach

Global Radio is to cut local programming and a dozen jobs by the end of April as a result of increasing its networked programming across its Heart and Galaxy stations.Heart will be networked on weekdays between 1pm to 4pm and 7pm to 6am, and for the whole weekend from Friday 7pm to Monday 6am, excluding… Continue reading Global Cuts Jobs And Local Programming On Heart And Galaxy Stations

Ofcom has set out drastic proposals to toughen regulations for participation TV shows following the premium-rate phone-in scandals that dominated 2007.TV and radio shows relying heavily on premium-rate telephone services, such as quiz shows and psychic and adult chat lines, are the focus of the clampdown.Five’s Quiz Call and more than 20 adult channels are… Continue reading Ofcom Sets Out Dramatic TV Phone-In Rules

News Corporation has acquired a majority stake in the UK’s video ad network Utarget, which will be merged with Rupert Murdoch’s existing online ad network .Fox Networks. Utarget will be rebranded Utarget.Fox and will work with the Fox Interactive Media Audience Network, which like .Fox Networks is part of Fox International Channels. As part of… Continue reading News Corp Acquires Majority State In UK Video Ad Network

People who read newspapers on a regular basis spend more money on Christmas presents than those who watch the most amount of television, according to new research from the Newspaper Marketing Agency. The study found that print readers outspent TV viewers in the Christmas run-up across a range of categories, including groceries, alcoholic drinks, household… Continue reading Research Reveals Newspaper Readers Spend More Than TV Watchers

Magic 105.4 is launching a new television advertising campaign made up of user-generated content.The campaign features two 30-second spots with the theme “Magic good mood film”, which were created after an appeal by breakfast DJ Neil Fox for listeners to send in photographs that made them smile.Images were submitted via Magic’s website, where a link… Continue reading Magic Launches UGC TV Ad Campaign

Negotiations with Richard Branson over the rights to the Virgin brand are delaying the sale of Virgin Radio to Absolute Radio. The possibility is also emerging that the Virgin stations may be rebranded, with ‘Jack’, the name of Absolute’s Oxford station, one of the suggestions. It is understood that once an interested party reached the… Continue reading Virgin Radio Could Be Rebranded Under Absolute