More Industry News articles

New research from Ofcom has found that almost half of 8-17 year olds are social network users.The regulator’s survey of 5,000 adults and 3,000 children found that 49% of those aged between eight and 17 have a profile.British children were found to be heavy users of sites such as Bebo, Club Penguin and Habbo as… Continue reading Almost Half Of 8-17 Year Olds Use Social Networks

The advertising industry must bring online ads fully under the remit of its voluntary code or face the threat of legislation.This is the warning to the industry by the Government, as ministers stepped up the pressure on the industry to act as they expressed concern about the number of online ads aimed at children.“It cannot… Continue reading Ad Industry Must Bring Online Ads Under Remit Of Voluntary Code

A new report from the Nielsen Company reveals that 23% (58 million) of all US mobile subscribers say they’ve been exposed to advertising on their phones in the past 30 days. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days said they responded to a… Continue reading 28 Million US Mobile Subscribers Responded To At Least One Mobile Ad

Ofcom has revealed it is to facilitate a major technology upgrade of Digital Terrestrial Television (DTT), in order to enable UK viewers to have greater access to more channels and HD programming.The changes mean that viewers using new receiving equipment should be able to get up to four new high definition channels as digital switchover… Continue reading Ofcom DTT Technology Upgrade To Give Viewers Greater Channel Choice

Five is understood to be on the verge of scrapping its red-button interactive TV service.Five, owned by RTL Group, has decided to pull the service after realising that the technology is too expensive, according to a report in Media Week.The removal of the service will mean that viewers will be unable to interact with certain… Continue reading Five To Scrap Red Button Service

Absolute Radio has been selected as the preferred bidder to acquire Virgin Radio from Scottish media group SMG. According to a report in today’s Daily Telegraph, Absolute is believed to have made a cash offer and will enter talks with Sir Richard Branson’s Virgin Group, which must approve the deal and the continued licensing of… Continue reading Absolute Selected As Virgin Radio Preferred Bidder

Manchester United’s win over Roma in last night’s UEFA Champion’s League quarter final brought over 5.9 million adults on average to ITV1 between 7.30pm and 10pm.The victory gave the channel a 27.2% average viewing share over the period. However, the game’s preamble couldn’t compete with Albert Square and the return of Ricky and Bianca to… Continue reading Manchester United Triumph Proves A Winner For ITV1

Blinkx, the video search engine, has launched a free online movie channel.The BBTV initiative includes a partnership between Blinkx and UK indie film distributor Dogwoof, which will offer consumers a library of independent and world cinema films to choose from, as well as TV programmes provided by Blinkx’s existing partners.BBTV goes live today and uses… Continue reading Blinkx Launches Free Online Movie Channel

Interactive television is the best way to generate direct purchase, ahead of field marketing and email marketing, according to a recent survey conducted by the Direct Marketing Association.Meanwhile, TV and radio ads are the most effective means of generating retail traffic, closely followed by consumer magazines, the DMA found. Telephone calls, followed by interactive TV… Continue reading Study Finds Interactive TV Drives Consumer Purchase

March saw the publication of the Advertising Association’s (AA) Advertising Forecast, researched and compiled by the World Advertising Research Center (WARC). The AA forecast that advertising expenditure in the UK will rise by 3.2% this year with outdoor & transport and the internet leading the growth (see UK Adspend To Rise 3.2%). In separate research,… Continue reading INSIGHTanalysis: Media Healthcheck – March 2008