The budding free magazine industry will not replicate the paid-for market, but there is room for a small number of reasonably big free magazine brands.This was the view of Mike Soutar, chief executive of ShortList Media, a panellist at yesterday’s MediaTel Group ‘Future of Consumer Magazines’ seminar held in London.Soutar, creator of the highly successful… Continue reading Free Magazine Model Here To Stay
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A single metric for measuring the reach of magazines would be a mistake, but merging both the NRS and ABC business infrastructures would be a successful cost-cutting move for the industry. This was the view of panellists at yesterday’s ‘Future of Consumer Magazines’ seminar, held by MediaTel Group. Duncan Edwards, chief executive of The National… Continue reading Single Magazine Measurement Metric Would Be A Mistake
Virgin Media has appointed Neil Berkett to the role of chief executive officer and announced the resignation of its chief financial officer, Jacques Kerrest.Burkett, who been acting chief executive officer since the resignation of Steve Burch in August 2007 (see Virgin Media CEO Steps Down), will also be joining the board of directors.Kerrest, who joined… Continue reading Virgin Media Appoints Chief Executive
Yesterday’s MediaTel Group seminar on the ‘Future of Consumer Magazines’ saw National Magazine Company chief executive Duncan Edwards say that he has no regrets about being outbid for Emap’s consumer magazine division, which was bought by Bauer in January.He said: It’s publicly known that we were a bidder. Clearly we didn’t put the highest price… Continue reading ‘Future Of Magazines’ Seminar Looks At Consolidation
Neil Berkett has been appointed chief executive officer of Virgin Media while chief financial officer, Jacques Kerrest, is resigning from his post. Burkett, who has been acting chief executive officer since the resignation of Steve Burch in August 2007 (see Steve Burch Steps Down As Virgin Media CEO), will also be joining the board of… Continue reading Virgin Media Appoints Chief Executive
Yesterday’s MediaTel Group seminar on the ‘Future of Consumer Magazines’ saw National Magazine Company chief executive Duncan Edwards say that he has no regrets about being outbid for Emap’s consumer magazine division, which was bought by Bauer in January. He said: It’s publicly known that we were a bidder. Clearly we didn’t put the highest… Continue reading ‘Future Of Magazines’ Seminar Looks At Consolidation
A single metric for measuring the reach of magazines would be a mistake, but merging both the NRS and ABC business infrastructures would be a successful cost-cutting move for the industry.This was the view of panellists at yesterday’s ‘Future of Consumer Magazines’ seminar, held by MediaTel Group. Duncan Edwards, chief executive of The National Magazine… Continue reading Single Magazine Measurement Metric Would Be A Mistake
Glossy new drama series Rock Rivals, loosely inspired by ITV1’s The X-Factor, launched with a less than spectacular 3.6 million adults (with a 16.9% share of viewing) last night.Featuring the fictionalised account of the behind-the-scene goings on of a reality singing contest, the programme initially had an audience of 4.1 million during the first 15… Continue reading Rock Rivals Lacks X-Factor For Viewers
Digital only magazines have the potential to be hugely successful, but it is imperative that publishers get the distribution models right for their audiences.This was one of the themes at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’, with e-zines such as Dennis Publishing’s Monkey and the National Magazine Company’s Jellyfish, which was… Continue reading Digital Magazines Could Be Hugely Successful
Bella, the H Bauer owned women’s weekly magazine, is to extend its celebrity coverage in a bid to boost declining circulation.The move is in order to boost the title’s appeal to its target demographic of women in their mid-30s.At the most recent ABCs, Bella recorded a significant real term decline, of nearly 30% or a… Continue reading Bella Ups Celebrity Content To Boost Sales
