Jo Hamilton, head of audience measurement at the BBC, told delegates at ASI’s 2007 European TV Symposium in Barcelona, of the BBC’s 360 degrees Pulse survey – an attempt by the corporation “to deliver single source data for this converging world.”Her pragmatic reflection, that, even with the BBC’s resources, “miraculous powers would be needed” to… Continue reading Single Source Data – The Holy Grail?
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Speaking at ASI’s 2007 European Radio Symposium in Barcelona, Paul Brown, chairman of the RadioCentre, pointed to a number of key reasons why digital radio was not making the same progress as digital TV.Radio broadcasters have often been disinterested – the digital future was “uncertain, expensive and possibly more competitive,” said Brown. The BBC got… Continue reading RadioCentre Boss Outlines Digital Radio Hurdles
IPC TX has appointed Mark Winterton as publisher of What’s on TV, whatsontv.co.uk, and TV easy, the compact listings title.Winterton is currently intellectual property manager in IPC+, IPC’s licensing and syndication business, and heads up the central image database, IPC Images.He completed the PPA diploma in publishing in 2005, as part of which he set… Continue reading New Publisher For IPC TV Listings Brands
In the battle of the one-off Sunday dramas, ITV1 managed to outperform BBC One, with Harry Potter star Daniel Radcliffe proving more popular than current timelord David Tennant.My Boy Jack, which told the story of Rudyard Kipling’s son Jack’s WW1 experience and ultimate death, pulled in an impressive 5.5 million viewers on Armistice Night. Viewing… Continue reading Potter Beats Who In Battle For Sunday Ratings
Could it be that many of the new IPTV services are often just the Emperor’s new clothes? Speaking at ASI’s 2007 European TV Symposium in Barcelona last week, convergent media specialist, Graham Lovelace, told over 200 delegates that he was “underwhelmed by most of the new services now available – these are not the future… Continue reading IPTV Services Criticised At ASI Conference
www.instylemagazine.co.uk is launching an online Christmas gift guide, with visitors able to browse ten themed galleries, including Beauty Queen, Eco Warrior, Fashionista, and Man About Town.Visitors to the site can then purchase many items online through links to the retailers.Advertisers on board include Folli Follie, Crabtree & Evelyn, Crème de la Mer and Bobbi Brown.Kirsten… Continue reading InStyle Gets Online Christmas Gift Guide
New research from IPC Media has found that 71% of UK women go online every day, with the average woman having been connected to the web for six and a half years.The findings come from Women’s Space, the latest wave of research from IPC Media’s Origin Panel – a rolling programme of research using a… Continue reading New Research Finds Women At Home On The Web
Radio presenter Adrian Clarkson is replacing Yannick Lawry on UK digital radio station GaydarRadio.Clarkson will present the live early evening show which is being extended by one hour and will broadcast each weekday night live from the digital radio station’s flagship London entertainment venue, Profile.Lawry, who has decided to leave his GaydarRadio slot after four… Continue reading New DJ For GaydarRadio
Facebook, the social networking success story of 2007, has launched a new ad system which will “create the most effective marketing ever seen”, according to the company’s chief revenue officer, Owen Van Natta.Speaking at the IAB Engage conference, Van Natta outlined the system, explaining that brands and advertisers could now create their own profile, as… Continue reading Facebook Launches “Most Effective Marketing Ever Seen”
New research from IPC Media has found that 71% of UK women go online every day, with the average woman having been connected to the web for six and a half years. The findings come from Women’s Space, the latest wave of research from IPC Media’s Origin Panel – a rolling programme of research using… Continue reading New Research Finds Women At Home On The Web
