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Emap is to launch a major marketing campaign in the New Year for the launch of its new Liverpool-based talk radio station, City Talk.Integrated marketing agency Ampersand has been appointed to handle the push, which will include outdoor and print advertising. The agency has also designed City Talk’s logo.Emap has met with a number of… Continue reading Launch Of New Emap Radio Station To Be Backed By Major Marketing Campaign

Just 24% of European internet advertisers who plan to launch their own profiles on social networking sites measure whether users interact with their online ads, according to a new report from JupiterResearch.The Social Marketing in Europe: Creating and Measuring User Engagement report found that over the next year, 33% of European online advertisers plan to… Continue reading Social Network Advertisers Fall Short In Measuring Results

One of the main talking points during today’s MediaTel Group seminar on the ‘Future Of The Media Agency’ was how digital fits into the agency format, with panellist Andrew Walmsley, co-founder of i-level, keen to point out that despite what some people might say, digital is not just another medium.He said: “The biggest distinction between… Continue reading Seminar Looks At Media Agencies In The Digital Age

Media agencies have gone backwards instead of forwards due to a lack of investment following globalisation and commoditisation, according to Nick Manning, COO of Thomson-Intermedia, who was on the panel at this morning’s ‘Future of the Media Agency’ seminar held by MediaTel Group.“The media agency scene has changed enormously,” said Manning, discussing why he was… Continue reading Globalisation And Lack Of Investment Causes Media Agencies To Regress

Just 24% of European internet advertisers who plan to launch their own profiles on social networking sites measure whether users interact with their online ads, according to a new report from JupiterResearch. The Social Marketing in Europe: Creating and Measuring User Engagement report found that over the next year, 33% of European online advertisers plan… Continue reading Social Network Advertisers Fall Short In Measuring Results

Havas has announced that its revenues for the third quarter of the year have risen 7.3% year on year to €368 million (£258 million). There was improvement in organic growth, at 9.3% in Q3, after 5.4% in Q2, which rose to 6.0% for the first nine months of 2007. Net new businesss continued its positive… Continue reading Havas Q3 Revenues Up 7.3%

Publicis has announced that its consolidated revenue for Q3 2007 rose 10.8% to €1,122 million, compared with €1,013 million for the same period in 2006. Organic growth in the third quarter was 4.6%, in line with the group’s expectations. In the third quarter, 43.4% of Groupe revenue came from North America, 37.3% from Europe, 11.1%… Continue reading Publicis Revenues Up Almost 11%

BSkyB is considering giving up nearly one fifth of its ITV voting rights in an effort to avoid competition regulations and hold onto its 17.9% share in the commercial broadcasting giant. In a letter to the Competition Commission, the satellite broadcaster outlined plans to place three per cent of its voting right with an independent… Continue reading Sky Could Give Up Some ITV Voting Rights

A closely fought battle saw 60s medical drama The Royal narrowly edge out Antiques Roadshow and Top Gear for Sunday night’s 8pm slot.The spin-off show managed to grab an average of 6.2 million adult viewers for its duration, with a 25% share of the available television audience. Over on BBC One, Antiques Roadshow pulled in… Continue reading Medical Drama Edges Out Antiques & Cars For Ratings Win

The founder of early ISP Pipex, Peter Dawe, is to launch Babel TV – a device combining a Freeview set-top box, PVR and broadband connection.The device is a regular Freeview box, with a personal video recorder (PVR) and the ability to surf the internet via a wired Ethernet connection. All that is required is a… Continue reading Pipex Founder Launches New IPTV Service