City Talk 105.9, Emap’s new Liverpool-based speech radio station, will launch on January 28 supported by a major marketing campaign.Using the station’s strapline of ‘The Voice of Liverpool’ as inspiration, the campaign which will be rolled out across Merseyside over the next six months.The six figure campaign was created by Liverpool-based agency Ampersand in conjunction… Continue reading City Talk 105.9 Launches With Major Marketing Campaign
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BBC Three controller Danny Cohen has unveiled plans aiming to make the channel, “Britain’s most ambitious multi-platform network – combining television and the web into a single, integrated offering”.Key changes beginning in February include plans to simulcast all programmes on the web, regular slots for user-generated content in prime-time, and the placing of interactive ideas… Continue reading BBC Three Gets Multi-Platform Revamp
Pearson, publisher of the Financial Times, has revealed that it expects record profits for 2007, with good sales growth and margin improvement in its businesses. In its largest business, education, Pearson said that it continued to perform very well competitively and will report its strongest year ever. Pearson said that the FT Group grew strongly… Continue reading Pearson Expects Record 2007 Profits
ITV1’s Saturday night line-up was not good enough to beat BBC One in the ratings battle at the weekend, however, the commercial broadcaster fared a lot better on Sunday evening, even though it has now dropped its soaps from the weekend schedule.The Saturday tea-time sci-fi show Primeval, on ITV1 at 7pm, managed to pick up… Continue reading ITV Does Well Without Soaps On Sunday
Advertising expenditure in the UK could grow by as much as 37.9% in real terms by 2019, according to the Long Term Advertising Expenditure Forecast compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA).The report looks at two possible scenarios for UK adspend, a ‘high option’ and a ‘low… Continue reading UK Adspend Could Grow 38% By 2019
Adrian Stewart has been appointed as programme director of Magic 105.4.Stewart, who joined Magic in 2003, was previously acting station director and prior to that was deputy programme director.Andria Vidler, managing director of Magic 105.4, said: “Adrian has more than proved himself worthy of this promotion by continually taking Magic to dizzier heights and continued… Continue reading Magic Strengthens Programming Team
The big city news last week was Havas’ acquisition of one of the country’s leading independent media agencies, BLM, for a reported £20 million.The deal will see BLM combined with Arena Media Communications with the new business renamed Arena BLM (Full Story).Arena BLM will be managed by Steve Booth, current BLM Chief Executive. Booth will… Continue reading Media In The City: Havas Acquires BLM
Aegis has acquired CIMA Group, a multi-country market research group based in Latin America. CIMA was founded in Chile in 1994, and is headquartered in Santiago, Chile. Today it is a leading independent market research business with full service offices in Colombia, Peru, Ecuador, Bolivia and Costa Rica. In a statement, Aegis said that with… Continue reading Aegis Acquires Latin American Market Research Group
SMG has received renewed interest from potential bidders for Virgin Radio. Reports have linked GMG Radio, Global Radio and Vitruvian, the private equity firm which last year teamed up with former Chrysalis Radio boss Phil Riley to bid for Emap’s radio division (see Several Bidders In Next Stage Of Emap Sell-Off). The sale was called… Continue reading SMG Receives Renewed Interest in Virgin Radio
Advertising expenditure in the UK could grow by as much as 37.9% in real terms by 2019, according to the Long Term Advertising Expenditure Forecast compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA). The report looks at two possible scenarios for UK adspend, a ‘high option’ and a… Continue reading UK Adspend Could Grow 38% By 2019
