More Industry News articles

The National Readership Survey has recorded a 20% increase in its London response rate following the introduction of initiatives, such as a scheme of financial incentives for respondents.Introduced in September 2006, the NRS says that the incentive scheme is designed to help it meet the particular challenges facing major surveys in London, where the increase… Continue reading NRS Records 20% Increase In London Response Rate

Guardian News and Media has promoted Adam Freeman to the role of commercial director, responsible for the commercial development of the Guardian Unlimited website network.Freeman succeeds Stuart Taylor who is taking up the newly created position of commercial director of GMG Radio. Taylor transfers to the sister company in September, and will also become managing… Continue reading Freeman Appointed GNM Commercial Director

Emap Advertising has today unveiled findings from its E-ceptivity research, undertaken with Gfk NOP. The research takes a detailed look at how the different reasons that consumers go online impact on their behaviour online and on their receptivity to advertising.The research looks into both the direct response and branding potentials of online advertising, exploring how… Continue reading Emap Advertising Unveils E-ceptivity Research Findings

ITV has confirmed that The Carphone Warehouse has signed a three-year deal to become the new integrated sponsor for the fourth series of hit talent show The X-Factor.The deal will see The Carphone Warehouse sponsoring all episodes of the forthcoming series of The X Factor on ITV1, repeats and brand extensions like The Xtra Factor… Continue reading Carphone Warehouse Announces The X-Factor Sponsorship

Sir Richard Branson has said that he might consider buying back Virgin Radio, which he sold to Chris Evans in 1997. Branson was taking part in the Big Listen live debate on the future of commercial radio which took place last night. He said: “It’s certainly a possibility. It’s not something which we’re looking into… Continue reading Branson Could Buy Virgin Radio

The BBC has published a new report on safeguarding its impartiality in the 21st century, together with extensive research on audience expectations and perceptions of impartiality.The report is the result of a project first commissioned by the BBC Board of Governors in conjunction with BBC management in November 2005 to identify the challenges and risks… Continue reading BBC Publishes Report On Impartiality

Pearson, owner of the Financial Times, is in discussions with General Electric, owner of NBC, about launching a counter bid for Dow Jones, currently subject to a takeover attempt by News Corporation. Reports in the trade press claim that Pearson is mulling over a partnership with General Electric owned channel CNBC to launch a rival… Continue reading Pearson Could Bid For Dow Jones

Proctor & Gamble has partnered with IPC Southbank’s fashion and beauty magazine Marie Claire to promote the company’s Aussie Haircare shampoo range.The deal sees the magazine running a series of in-magazine advertorials throughout the summer months, as well as an integrated online campaign at www.marieclaire.co.uk.The partnership also sees Aussie Haircare taking on-line display space in… Continue reading Marie Claire In Aussie Haircare Promotion

Worldwide internet advertising revenue will grow from $16.9 billion in 2006 to $31.3 billion in 2011 at a compound annual growth rate (CAGR) of 13.5%, according to a new report from IDC. IDC adds that internet advertising in the United States continues to be both a major business in the digital marketplace as well as… Continue reading Internet Ad Revenue To Reach $31.3 Billion

Digital switchover will leave consumers facing a £2.2 billion bill for the cost of replacing analogue TV sets and VCRs, as well as the £40 instalment fee for the non-vulnerable or elderly.This figure, researched by the price comparison and switching website uSwitch.com, is among the myriad of statistics detailing the financial and environmental impact of… Continue reading Consumers Face £2.2 Billion Bill To Replace Analogue Equipment