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The Audit Bureau of Circulations is introducing a “dumping hotline” following its investigation into the dumping of freesheets in London.The London Lite and thelondonpaper are both taking part in the ABC scheme which sees them carrying a phone number and email address advertising an ABC distribution helpline.The move comes after both titles were accused of… Continue reading ABC Introduces Dumping Hotline

ITV is set to beef up its schedules with the acquisition of three major American drama series.The broadcaster has picked up the highly sought-after Warner Brothers series Pushing Daisies, which stars former Brookside actress Anna Friel, and CBS’ Swingtown, which features This Life actor Jack Davenport. Both are set to air on ITV1 next year.ITV… Continue reading ITV To Beef Up Schedules With US Acquisitions

US advertising expenditure decreased 0.3% to $34.93 billion in the first quarter of 2007, according to new figures from TNS Media Intelligence. Steven Fredericks, president and CEO of TNS Media Intelligence, said: “After a sluggish January, the pace of advertising expenditures picked up slightly at the end of the quarter. “We must also recognise that… Continue reading US Adspend Decreases In First Quarter Of 2007

Channel 4 has revealed that the charities that will receive the money from its Big Brother eviction telephone votes this year are Crisis, Help the Hospices and the Samaritans.The broadcaster announced last week that it would not be profiting from the phone votes (see Channel 4 Will Not Profit From Big Brother Phone Votes), in… Continue reading Channel 4 Reveals Big Brother Charity Beneficiaries

Virgin Media has claimed that thousands of people in the UK are wasting money on hi-tech gadgets that they will never learn how to actually use.According to research from the communications provider, 750 of the 1,000 people asked had spent more on gadgets and gizmos than they had on home improvements in the past year,… Continue reading Thousands Wasting Money On Gadgets

One of the big questions facing the outdoor industry is whether POSTAR, the industry measurement system, is up to the job, and this was one of the subjects discussed by the panellists at the MediaTel Group ‘Future Of Outdoor’ seminar.The panellists were in agreement that although POSTAR might not currently be perfect for the role,… Continue reading Future Of POSTAR Discussed At MediaTel Group Seminar

Yesterday’s MediaTel Group seminar on the ‘Future Of Outdoor’ saw the message come through that outdoor specialists haven’t really been engaging with agencies up to this point, but as digital becomes more important it will be imperative that they do so.Panellist Roy Jeans, CEO of IPM, said that it had not been that essential for… Continue reading ‘Future Of Outdoor’ Seminar Examines Agency Engagement

There were mixed views on the state of digital outdoor advertising at yesterday’s ‘Future of Outdoor’ seminar hosted by MediaTel Group, with some panellists claiming that the formats were the way forward and others expressing concern that the industry was adopting technology for the sake of it.Tim Bleakley, managing director of CBS Outdoor, believed that… Continue reading Digital Outdoor Debate Sparks Mixed Views

A new report from IAB Europe reveals that online advertising spend in Europe doubled last year to £4.5 billion. The advertising study, which examined data from 13 countries, found that France, Germany and the UK accounted for over three-quarters of all internet advertising spend. The UK accounted for 39% of the total (€3.101 billion), Germany… Continue reading European Internet Adspend Doubled In 2006

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) have announced that internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007. The 2007 first quarter revenues represent a 26 percent increase over Q1 2006 at $3.8 billion and a 2 percent increase over Q4 2006 at $4.8 billion.… Continue reading US Internet Advertising Revenues Reach Record $4.9 Billion