Marketforce, the magazine distribution company, and WHSmith High Street have rolled-out a new initiative intended to transform the way WHSmith ranges and merchandises magazines.Throughout the summer, WHSmith’s 535 stores are switching from selling magazine ranges linked to store size, to individual ranges that Marketforce has designed to suit each store’s sales profile and shoppers.Marketforce has… Continue reading WHSmith Launches New Magazine Sales Initiative
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Advertisers will spend $1.4 billion worldwide on mobile media this year, rising to $14.4 billion by 2011, according to a new report from Strategy Analytics. The Global Mobile Advertising Update: Outlook Bright as Inventory Expands report says that mobile media advertising will account for a fifth of global spending on internet advertising by 2011. Phil… Continue reading Mobile Media Adspend To Increase
Rupert Murdoch’s News Corporation is to sell nine of its 35 Fox TV stations having appointed an adviser for the sale. The stations most likely to be sold are in Fox Television Stations’ – a subsidiary of Fox TV – smallest markets and include WDAF in Kansas City, WHBQ in Memphis, KDVR in Denver and… Continue reading News Corp To Sell Nine Fox TV Stations
Channel 4 has made a £50,000 payment to Great Ormond Street Hospital following the scandal which erupted over the Richard & Judy You Say We Pay premium-rate phone quiz.The You Say We Pay quiz was axed in February following claims that people who rang in attempting to win a prize had no chance of being… Continue reading Channel 4 Makes Richard & Judy Charity Payment
The pay TV market in the Middle East and North Africa (MENA) will grow by 36% over the next five years, according to new research from Informa Telecoms & Media. The fourth edition of Informa Telecoms & Media’s Middle East and Africa TV report shows that the region’s 4.5 million pay TV subscribers at the… Continue reading Strong growth forecast for Middle East & Africa pay TV
LBC 97.3FM has teamed up with Capital One to launch a multi-media, consumer-awareness campaign to highlight the dangers of fraud.The Chrysalis owned station is running an intensive awareness week on James O’Brien’s morning show between 10am and 1pm from June 18 – June 22.With media buying by Starcom MediaVest, Fighting Fraud with James O’Brien and… Continue reading LBC 97.3FM And Capital One Launch Fraud Prevention Campaign
Last night saw the final of The Apprentice on BBC One, and although it did well it was beaten by ITV1’s mega-hit, Britain’s Got Talent.With both these shows performing admirably, it meant that Big Brother was squeezed out, managing a pitiful peak of just 1.8 million adults (an 8.1% share of viewing).The final of The… Continue reading The Apprentice Loses Out To Britain’s Got Talent
Chief executive of the DRDB, Ian Dickens, who has been at the helm of the digital radio trade body for five years, will step down later this year, with the DRDB now actively seeking a new chief executive.“Ian has been a superb champion of DAB digital radio and is rightly credited with helping to pull… Continue reading DRDB Chief Exec To Stand Down
New Research from the European Interactive Advertising Association (EIAA) reveals that 62% of women with children aged between 0 -18 years old now regularly access the internet across Europe – a growth of 9% since 2005. The Digital Mums report, the latest in the EIAA Mediascope Europe series, highlights that 75% of the time digital… Continue reading European Mothers Increase Web Usage
The Digital Radio Development Bureau has today announced that more than five million DAB digital radios have been sold in the UK, equating to almost 10 million listeners tuning in to DAB around Britain.The consumer electronics industry’s research body, Gfk, has revealed the landmark figures, following the positive news on the growth of digital radio… Continue reading DAB Radio Sales Reach Record Five Million
