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Online retailers are set for another record Christmas, according to a newly released forecast from Verdict Research. Verdict expects the value of goods bought online in the fourth quarter to rise by 35% to reach £3.4 billion or 4.5% of all Christmas spending. It says that high street retailers recognise that a growing number of… Continue reading Online Purchases To Grow By 35% In Q4

Worldwide social network ad spending will be $1.1 billion in 2007, up from $445 million in 2006, and spending is expected to rise to $2.8 billion in 2010, according to a new report from eMarketer. Meanwhile, US advertising spending on social networking sites is expected to reach $2.15 billion in 2010. The report says that… Continue reading Social Network Adspend To Reach $2.8 Billion

The market for mobile communities and user generated content (UGC) will be worth $13.2 billion by 2011, with photo and chat based services being the top revenue generators, according to a new report from Informa Telecoms and Media and strategic partner, the Mobile Entertainment Forum (MEF). MEF says that chat services currently represent the largest… Continue reading Mobile Communities And UGC To Be Worth $13.2 Billion

Students at 109 universities in the UK are now able to watch Freeview on their PCs, following the launch of Freewire, a triple-play service set to be rolled out to all UK consumers next year.The Freewire signal is delivered over the Janet IP network which means that the picture quality is superior to that experienced… Continue reading PC Freeview Service To Launch Next Year

Carlton Screen Advertising is launching a new marketing campaign to promote cinema advertising, in an attempt to remind the media industry that cinema ads stand up against other mediums.The campaign, which arose after talking with media planners about consumers’ growing media multi-tasking habits, will focus on the premise that cinema-goers are fully engaged and less… Continue reading Carlton To Launch Campaign To Promote Cinema Advertising

BSkyB has signed deals with communications companies Orange and 3, which will mean that all Orange 3G customers will now be able to receive up to 23 Sky mobile TV channels and 3 customers will have access to up to 27 channels.Customers will be able to get live news, sport, music, entertainment and documentaries from… Continue reading Sky Signs Mobile TV Deals With Orange And 3

Andy Duncan, head of Channel 4, is back in the running for the ITV chief executive role, with reports claiming that a decision will be made next week.Duncan ruled himself out of the race to succeed Charles Allen in August, although reports in the trade press now say that he is one of the favourites… Continue reading Andy Duncan Back In Frame For ITV Top Job

By the year 2020, 50% of advertising expenditure will be online, according to Richard Eyre, chairman of the IAB, who was speaking at last night’s Media Question Time, hosted by MediaTel Group.“I think with the traditional media all going online – television, radio, newspapers, magazines at least – that the difference between their online products… Continue reading MQT: 50% Of Adspend Will Be Online By 2020

Catalogues play an important role in driving customers to websites and maintain loyalty through low cost online channels, according to new research from Royal Mail.The research, which takes in UK internet users, said that over 70% stated that they were that they were likely to go to the website after reading the catalogue.In addition, the… Continue reading Catalogues Drive Customers To Websites

ITV must get rid of the Contract Rights Renewal, take a good look at its programming and scheduling and appoint an inspiring leader if the broadcaster is going to survive in the modern world.This advice to the broadcaster emerged at MediaTel Group’s annual Media Question Time event, held in London last night.“[ITV] does need a… Continue reading MQT: ITV Must Scrap CRR