More Industry News articles

The global ad market is forecast to grow 5.4% in 2007, 5.8% in 2008 and 5.3% in 2009, staying ahead of the 5.1% rate it has grown at for the past ten years, with this growth looking sustainable in the longer term, according to ZenithOptimedia.Internet adspend will grow more than 28% in 2007, while the… Continue reading Online Fuels Global Adspend Growth

Trinity Mirror’s investment bank, NM Rothschild, is presenting findings of its quarterly review to the publisher’s board today, with reports suggesting the company could consider separating into national and regional newspaper operations. It is understood that if such a decision were to go ahead, Trinity Mirror would effectively separate its 240 regional UK titles, which… Continue reading Trinity Mirror Could Split Into Two Newspaper Businesses

Consumers want video downloads to replicate the advertising funded model of TV, according to new research from ICM, commissioned by the British Internet Broadcasting Company (BiBC). 55% of those questioned would prefer to watch advertising and get the content for free rather than pay for content without advertising. A massive 74% of the 18-24-year-old market… Continue reading Video Downloads Should Replicate TV Ad Model

ITV1’s I’m A Celebrity… Get Me Out Of Here managed to gain its highest audience figures of the series with its finale on Friday night, with an average of 8.5 million adults tuning in, giving the channel a 40% audience share at the time.The programme began with an audience of around eight million on average,… Continue reading Jungle Fever Dies Down With 8.5 Million

Global advertising growth is steady and in line with the global economy at 5.3% for 2006, and set to be 5% for 2007, according to GroupM’s latest media and marketing forecast report. Television has taken half of all global media investment growth, whilst the contribution of the Internet to global media growth will rise to… Continue reading GroupM Forecasts Steady Global Ad Growth

Social networking behemoth YouTube has made a definitive step towards going mobile, after the company singed a deal with US telco Verizon.The deal will see some of the most highly rated YouTube videos available on Verizon handsets, where subscribers to the Verizon Wireless’ V Cast package, who pay around £7.50 a month or £1.50 a… Continue reading YouTube Takes A Step Towards Going Mobile

Frustration is brewing amongst NTL shareholders, who feel that the cable group should focus on integrating Telewest and Virgin Mobile rather than a bid to buy ITV, according to a report on mediaguardian.co.uk.The ITV board unanimously rejected a merger bid by NTL recently, claiming there was “little, if any, strategic logic for ITV to combine… Continue reading NTL Shareholders Want Company To Shed ITV Takeover Plans

Northern Irish multimedia group UTV has apparently re-entered discussions with SMG about a possible merger, according to reports in the trade press. SMG, which owns cinema advertising business Pearl & Dean and Virgin Radio, confirmed in August that it had received a merger bid from UTV which would have given SMG shareholders 50% of the… Continue reading UTV Reopens Merger Talks With SMG

From today, Ofcom is advertising the licence for the second Digital Audio Broadcasting (DAB) national radio multiplex.The multiplex licence allows the broadcast of radio services as well as other services, including mobile television channels.Ofcom says this represents the first step in its DAB licensing programme intended to lead to a significant expansion in both local… Continue reading Second DAB Multiplex Licence Up For Grabs

Clear Channel has denied that it is in talks with JDecaux or any other company about the sale of its outdoor arm Clear Channel Outdoor. In a statement, Clear Channel said: “Clear Channel Communications and Clear Channel Outdoor Holdings today confirmed that they are not in discussions with JCDecaux, or any other company, involving the… Continue reading Clear Channel Denies Outdoor Sale