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Online activities will be the direct marketing spending priority of 2007, according to Alterian’s fourth transatlantic annual survey of over 500 direct marketers, marketing service providers and agencies. The survey found that 85% of respondents expect their online direct marketing expenditures to increase in 2007. This spending projection is the largest expected increase since the… Continue reading Online To Be Main Marketing Spending Priority Of 2007

A new report from JupiterResearch claims that Freeview will be the big digital switchover winner in the next five years, with pay-TV companies such as Sky and NTL:Telewest set for a struggle to win customers. The report estimates that there are 5.3 million households in the UK which are still only able to receive analogue… Continue reading Freeview To Be Digital Switchover Winner

The Q4 2006 Bellwether Report, the quarterly survey of marketing spend published by the Institute of Practitioners in Advertising (IPA), reveals that latest Q4 data signals a stabilisation of marketing budgets. Contrasting with the sharp downgrades seen earlier in the year, the report says that this reflects improving business conditions. It adds that budget setting… Continue reading Q4 2006 Bellwether: Marketing Budgets Stabilise

Advertising expenditure is forecast to increase by up to 36% in real terms over the next twelve years, according to the latest Long Term Advertising Expenditure Forecast compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association. The forecast says that after a strong performance in 2004, and a slowing of… Continue reading Ad Expenditure Forecast To Increase By Over 36%

Analysts at Ovum have questioned BT’s announcement that it now has more than one million registered consumer customers for its Voice over Internet Protocol (VoIP) services, BT Broadband Talk and BT Softphone, six months earlier than projected, saying the figures are not entirely accurate.“BT’s statement is worded rather loosely – it implies that BT has… Continue reading Analysts Question BT’s VoIP Success

Sitcoms, dramas, soaps and singing celebs proved more popular than the latest series of Celebrity Big Brother over the weekend, with a rash of new programming enticing viewers in January.The run up to the final of Soapstar Superstar on ITV1 attracted around 5.6 million adult viewers to the channel during Channel 4’s flagship Reality programme… Continue reading New Programmes Give Networks A New Year Boost

A new report from JupiterResearch claims that Freeview will be the big digital switchover winner in the next five years, with pay-TV companies such as Sky and NTL:Telewest set for a struggle to win customers.The report estimates that there are 5.3 million households in the UK which are still only able to receive analogue television,… Continue reading Freeview To Be Digital Switchover Winner

The Q4 2006 Bellwether Report, the quarterly survey of marketing spend published by the Institute of Practitioners in Advertising (IPA), reveals that latest Q4 data signals a stabilisation of marketing budgets.Contrasting with the sharp downgrades seen earlier in the year, the report says that this reflects improving business conditions. It adds that budget setting across… Continue reading Q4 2006 Bellwether: Marketing Budgets Stabilise

Daily Newspaper MarketBritain’s national newspapers suffered a slump in readership year on year for the six-month period to November 2006, with Daily titles dropping almost 5% overall and the Sunday market feeling a 3.3% total fall.The Daily Telegraph and the Independent were the only Daily titles to boost their readership, whilst all other papers in… Continue reading NRS National Newspaper Round-Up: November 2006

Initial audited figures reveal that Channel 4’s post-tax surplus fell to £20 million last year from £48.5 million in 2005, whilst advertising on the channel fell to about £665 million from £706 million over the same period. According to a report in today’s Guardian, the broadcaster’s digital channels softened some of the impact of this… Continue reading Channel 4 Sees Ad Revenues Fall