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Ofcom has agreed to a format change for Smooth FM, after the station applied to the communications regulator to alter the format of the station from jazz and soul to an easy-listening station aimed at the over-50s in October (see Smooth FM Applies For Format Change).The revamped Smooth will replace its soul-based daytime music policy… Continue reading Smooth FM Format Change Gets Ofcom Go-Ahead

Marketers in the UK expect online and digital marketing to be the area in which marketing spend will increase the fastest, according to the latest Chartered Institute of Marketing’s (CIM) Marketing Trends Survey. The survey shows that marketers are preparing to up their budgets in this area by 2.7%, with it being smaller companies who… Continue reading UK Marketing Spend To Increase Fastest In Online And Digital

Total US advertising expenditures in the first nine months of 2006 increased 4.0 percent to $108.4 billion as compared to the same period in 2005, according to new research from TNS Media Intelligence. In addition, TNS reveals that total US ad spending during the third quarter of 2006 was up by 3.8% versus 2005. The… Continue reading US Adspend Increases In First 9 Months Of 2006

Total US internet ad spending is estimated to reach $16.4 billion this year, a 30.8% gain over last year’s $12.5 billion, according to a new report from eMarketer. EMarketer says that the prime engine behind such strong growth is Google, whose US online advertising revenues are expected to be more than $4 billion. Impressive results… Continue reading US Online Adspend Estimated To Grow This Year

Strong UK company profitability will act as the biggest boom to advertising spend in 2007, according to a new forecast from OPera Media. It adds that on-trend GDP growth will mean modest growth in display advertising expenditure, at 1.7% for 2007. Strong increases from the online search and classified sectors will see total advertising spend… Continue reading 2007 UK Advertising Spend Boosted By Online

Marketers in the UK expect online and digital marketing to be the area in which marketing spend will increase the fastest, according to the latest Chartered Institute of Marketing’s (CIM) Marketing Trends Survey.The survey shows that marketers are preparing to up their budgets in this area by 2.7%, with it being smaller companies who are… Continue reading UK Marketing Spend To Increase Fastest In Online And Digital

The European chairman of M&C Saatchi, Moray MacLennan, has been nominated by the IPA Council to succeed David Pattison of PHD Media as President of the IPA.MacLennan will be expected to serve a two-year tenure from April 2007 if elected at the Special Council Meeting after the IPA AGM on Wednesday 25 April 2007.The announcement… Continue reading Saatchi Europe Chairman To Become New President Of IPA

Sir Paul McCartney is adding another string to his bow as a presenter on Classic FM, the UK’s largest commercial radio station with a weekly reach of almost six million listeners.Today Classic FM clears its schedule for Paul McCartney Day. From midnight, the station will be featuring McCartney’s classical works in all of its programmes,… Continue reading McCartney Mixes It Up At Classic FM

GCap Media is to launch a radio led multi-media creative agency, which aims to offer bespoke integrated solutions to work off air, online and across developing technologies.The agency, called CANVAS, is a merger between the existing design, sonics and AV departments at GCap Media. These departments have been individually successful but were merged to meet… Continue reading GCap Launches Radio Led Multi-Media Agency

Newspaper publisher, the Telegraph Media Group, is set to expand beyond print and online, with reports suggesting the company is about to enter bidding for the second national digital multiplex.According to reports in the trade press, the Telegraph Group is set to launch a format called Telegraph Talk, and is also looking at extending the… Continue reading Telegraph Group Boosts Cross-Platform Credentials