Branded advertising revenue growth for Yahoo! US is likely to be down 40% on last year at 20% this quarter, according to predictions from Merrill Lynch. Despite the projected slowdown in growth, the report was positive overall, with Merrill Lynch reiterating its buy recommendation. “Our industry contacts indicate that Yahoo!’s premium inventory remains a differentiated… Continue reading Yahoo! Branded Ad Rev Down 40% Year On Year
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Social networking behemoth YouTube has made a definitive step towards going mobile, after the company singed a deal with US telco Verizon.The deal will see some of the most highly rated YouTube videos available on Verizon handsets, where subscribers to the Verizon Wireless’ V Cast package, who pay around £7.50 a month or £1.50 a… Continue reading YouTube Takes A Step Towards Going Mobile
NTL’s major shareholders are becoming frustrated with the cable giant’s attempts to acquire ITV and would prefer it if the company focused on integrating Telewest and Virgin Mobile. According to a report in the Guardian, some of NTL’s largest shareholders want the company to forget about bidding for ITV and to concentrate on matters closer… Continue reading Shareholders Want NTL To Forget About ITV Merger
Frustration is brewing amongst NTL shareholders, who feel that the cable group should focus on integrating Telewest and Virgin Mobile rather than a bid to buy ITV, according to a report on mediaguardian.co.uk.The ITV board unanimously rejected a merger bid by NTL recently, claiming there was “little, if any, strategic logic for ITV to combine… Continue reading NTL Shareholders Want Company To Shed ITV Takeover Plans
From today, Ofcom is advertising the licence for the second Digital Audio Broadcasting (DAB) national radio multiplex.The multiplex licence allows the broadcast of radio services as well as other services, including mobile television channels.Ofcom says this represents the first step in its DAB licensing programme intended to lead to a significant expansion in both local… Continue reading Second DAB Multiplex Licence Up For Grabs
Broadband users are watching around 33% less conventional television, according to communications watchdog Ofcom’s International Communications Market Report.Among 18-24-year-old broadband users, the UK is second only to China in its online video usage, with 77% of UK users in this age range watching music videos online, and 60% watching TV programmes via their broadband connection.The… Continue reading Broadband Sees Traditional TV Viewing Decrease
At yesterday’s MediaTel Group future of radio seminar, the second national digital multiplex was predictably one of the hot topics up for discussion, with panellist Nathalie Schwarz, director of radio at Channel 4, saying a successful bid by the broadcaster for the multiplex would have a positive effect on the radio industry.Schwarz said of the… Continue reading Channel 4 Outlines Vision For Second Multiplex
DAB is a massive part of the future of the radio industry, so no doubt many were worried when recent reports said that the sound quality is not as good as was first claimed. It was therefore inevitable that the subject would be up for discussion at yesterday’s MediaTel Group future of radio seminar, where… Continue reading Top Players Look To DAB As Radio’s Saviour
Interactive and user-generated media formats have now become a standard part of today’s media consumption, according to research conducted by Emap Advertising’s new research panel, The Inside.Over half the 10,000 or so UK 15+ consumers on the panel (see Emap Advertising Launches New Consumer Insight Panel) read blogs (54%) and just under half (43%) now… Continue reading Inside Info Reveals UGC Is Now Standard In Media Consumption
The recently launched division of News International, News Magazines, has taken the contract for BSkyB’s Sky Magazine, taking it from John Brown.The company will take over Sky Magazine next summer, with the news indicating the first customer magazine win for the division, which was created last year to take News International into the consumer magazine… Continue reading News International Company Scoops Sky Mag Contract
