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In October, Merrill Lynch lowered its global ad forecast from 4.9% growth for the year to 4.3%. The financial analyst also said that Europe is seeing weakness in the UK, Germany, and Spain, although online continues to perform strongly. Merrill Lynch added that in the US, it maintained its H2 online forecast growth rates, resulting… Continue reading INSIGHTanalysis: Media Healthcheck – October 2006

Google’s UK ad revenue for this year will be around £900 million, overtaking Channel 4 for the first time, according to the broadcaster’s chief executive, Andy Duncan.“If we want to protect the fantastic legacy of UK broadcasting, we need to wake up to this sooner rather than later,” Duncan told FT.com in reference to his… Continue reading Google’s UK Ad Revenue Higher Than Channel 4’s

The BBC and Sky dominate mobile TV and internet, according to new research from Telephia which shows that 33% of all mobile TV viewers watched BBC1, whilst 29% watched Sky Sports. The BBC also secured top ranking amongst mobile internet sites, with 28% of all mobile web users visiting the site, whilst the Sky Sports… Continue reading BBC And Sky Dominate Mobile TV And Internet

Chelsea’s 2-2 draw against Barcelona in the UEFA Champions League attracted an average of 5.2 million adults to ITV1 last night, taking a 25% audience share from 7.30pm to 10pm.Eastenders, on between 7.30pm and 8pm, managed to gain just over eight million adult viewers on average for BBC One, a 41% share, whilst Holby City… Continue reading Champions League Attracts 5.2 Million To ITV1

IPC Media could join forces with Channel 4 to bid for the second national digital multiplex.According to reports in the trade press, the pair will launch an NME branded radio station on the multiplex if Channel 4 wins the bid to operate the licence.Ofcom announced last week that the UK’s second national digital radio multiplex… Continue reading IPC And Channel 4 Could Bid For Second Multiplex

The launch of Five’s new drama, Tripping Over, managed to lure just over 800,000 adult viewers on average during its 10pm to 11pm timeslot, taking a 5% audience share.The original series, written by the creator of Cold Feet and Life Begins, follows a group of 20-somethings travelling from London and Sydney who meet on a… Continue reading New Five Drama Attracts Less Than One Million Adult Viewers

In September, 2.3 million UK households clicked-through to a video/movie site from a search engine, racking up over 6.7 million click-throughs in total, according to the latest data from internet research company, Nielsen//NetRatings.Family households accounted for over half (53%) of all these click-throughs whilst young couples without children are twice as likely to be responsible… Continue reading 6.7 Million Click-Throughs To Video Websites In September

In September, 2.3 million UK households clicked-through to a video/movie site from a search engine, racking up over 6.7 million click-throughs in total, according to the latest data from internet research company. Nielsen//NetRatings.Family households accounted for over half (53%) of all these click-throughs whilst young couples without children are twice as likely to be responsible… Continue reading 6.7 Million Click-Throughs To Video Websites In September

The longer a person spends with an advertisement, the more likely they are to remember the brand, the ad message and buy the actual product, according to new research published by Viacom Outdoor.The study, labelled Total Recall, was carried out by TNS and suggests that the amount of time people spend with an individual execution… Continue reading Viacom Outdoor Release New Advertising Research

US non-travel e-commerce spending by consumers increased 23% in Q3 2006 versus a year ago, according to new research from comScore Networks. In the third quarter, online non-travel (retail) spending increased to $23.1 billion (up 23%), whilst travel spending, despite a slowing growth rate, reached $18.2 billion (up 9%). Overall, total online spending by consumers… Continue reading US E-Commerce Spending Increases 23%