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Emap Advertising has developed a new research panel to gain consumer insight and aid clients in maximising the effectiveness of their campaigns.“The Inside”, which will go live from 15 November, will consist of a panel of 10,000 + members, aged 15 years and over, who have been recruited from a wide range of Emap’s media… Continue reading Emap Advertising Launches New Consumer Insight Panel

Freeview has developed a new brand in order to engage with consumers and communicate the central values of the free-to-air digital television service, such as its simplicity and one-off cost.‘Free TV Land’, which has been developed by Branded and design agency 999, carries the strapline “where great TV is free” and will be used across… Continue reading Freeview Develops New Brand To Raise Awareness Of Platform

Microsoft is to enable users of its Xbox 360 games console in the US to download films and TV shows to buy or rent, after signing deals with several TV and movie companies.The software giant has done deals with CBS, Warner Bros Home Entertainment, MTV networks and Paramount Pictures for TV and movie downloads on… Continue reading Microsoft Launches Movie And TV Downloads On Xbox 360

The number of commercial Wi-Fi hotspots will grow by 47% worldwide to 143,700 this year, according to a new report from ABI Research. ABI says that Europe is currently the market leader with over 57,000 hotspots. It adds that one major driver of Wi-Fi hot spots is retail establishments, with McDonalds being a prime example,… Continue reading Commercial Wi-Fi Hotspots To Grow 47%

Cable TV operators are continuing to expand the reach of their cable video and high-speed data services, according to a new report from In-Stat. In-Stat said that out of the 1.2 billion TV households around the world, 355 million are currently cable TV households. Total worldwide cable TV households are still increasing, although at a… Continue reading Cable TV Households Continue To Grow

Media and entertainment, financial services, travel and automotive advertisers in the US will spend $11.5 billion advertising online in 2011, according to a new report from JupiterResearch. The US Online Category Advertising Forecast, 2006 to 2011 report says that this will account for 57% of all online ad spending that year. An earlier report from… Continue reading Top US Online Advertising Categories For 2011

Publicis has reported third quarter revenue of $1.3 billion for the third quarter of 2006, of which $550 million was attributed to its businesses in North America. Organic growth was 2.6%, which is slower than in previous quarters. Maurice Levy, chairman of Publicis said that this was due to the cancellation of some campaigns over… Continue reading Slow Growth For Publicis In Q3

US internet video ad spending will grow by 82.2% this year, and 89.0% in 2007, according to a new report from eMarketer. The Internet Video report analyses the fast growing online trend, with eMarketer saying that spending is low as testing new methods of video delivery and marketing are more the rule than full-play campaigns… Continue reading US Internet Video Adspend To Soar

Consumers in the UK will spend online an average of £4 million every hour, day and night during the 10 week run-up to Christmas, according to new research from the Interactive Media in Retail Group (IMRG), which includes large retailers such as John Lewis, Argos, Comet, Tesco and Ikea. This will come to a massive… Continue reading Online Christmas Spending To Reach £7 Billion

The biggest spenders on online content are 16-24 year olds, averaging £5.34 per month (£64 per year) according to new research from Nielsen//NetRatings. According to Nielsen//NetRatings, the average Briton online spends £3 a month (£36 per year) no streaming/downloading audio and video content. Although the majority of this spend (57%) still goes on audio content,… Continue reading Teens Are Biggest Online Content Spenders