More Industry News articles

Almost four billion text messages were sent in the UK during October, up 100 million more than in September, according to the latest figures from the Mobile Data Association (MDA).During October, 3.8 billion text messages were sent, which was up almost 27% on the total for October 2005. Each month sees more and more text… Continue reading Almost Four Billion Texts Sent In October

The Daily Mail and General Trust (DMGT) has recorded an adjusted profit before tax of £260 million, up 9% on the equivalent figure for last year. The company says that this improvement was mainly due to strong growth from DMG Information. The Group’s business-facing divisions generally enjoyed strong growth, whilst its consumer operations, particularly its… Continue reading DMGT Pre-Tax Profits Up £260 Million

The ownership of the Daily Mirror newspaper has been thrown into question after reports that millionaire businessman Marcus Evans is ready to make another bid for the title. The Times has said that Evans, who two years ago offered between £700 million and £800 million, could offer between £550 million and £600 million this time.… Continue reading Daily Mirror Could Be Sold To Millionaire Businessman

Channel 4 is set to relaunch E4.com as a new standalone social networking website early next year and plans to give users the chance to audition via the site for a place in the Big Brother house.The www.E4.com domain name, which has lain dormant since the E4 website was integrated into parent site channel4.com in… Continue reading Channel 4 To Relaunch E4.com As Social Networking Site

Mediaedge:cia (MEC), the WPP-owned media network, has shaken up its UK management team and named Tom George as its first UK CEO. George will now take responsibility for all aspects of the MEC UK business including sponsorship, interaction and MEC Manchester. Toby Jenner and Steve Hatch now become joint managing directors and Stuart Sullivan-Martin is… Continue reading Mediaedge:cia Appoints George As First UK CEO

Video adverts are the most successful online advertising format in generating online advertising awareness, according to research from Dynamic Logic’s MarketNorms database.The research also shows that formats should be shorter and with sequential creative treatments for maximum impact. The chart below compares deltas, or point differences, between those who saw the ads and those who… Continue reading Video Ads Are Most Successful Online Ad Format

In September 2006, broadband connections accounted for 75.2 per cent of all internet connections, up from 72.6 per cent in June 2006 according to new research from the Office of National Statistics (ONS). The ONS report added that dial-up connections continued to decline and accounted for 24.8 per cent of all internet connections in September… Continue reading Three Out Of Four Internet Connections Now Via Broadband

More and more people in the US are downloading podcasts, but few of them stay with the method, according to new research.The survey by the Pew Internet and American Life Project found 12% of US people online had downloaded a podcast, compared to earlier this year when a survey by the same group found that… Continue reading Podcast Downloading In The US On The Rise

The public demand for video downloading lags behind the industry’s recent developments, according to new figures from TNS Worldpanel Entertainment. TNS Worldpanel Entertainment monitors film, music and electronic games purchasing and usage trends of 10,000 demographically representative British individuals, aged 12 to 80. Of the 10,000 people interviewed every two weeks by TNS Worldpanel Entertainment… Continue reading Demand For Video Downloading Lags Behind Industry Developments

Taxi Media, a division of Clear Channel Outdoor UK, has launched a new London Audience Solutions offering that it claims will dramatically change how taxi advertising targets specific audiences.Taxi Media has identified where individual drivers spend the majority of their time through comprehensive driver surveys, the results of which are further enhanced by GPS tracking… Continue reading Clear Channel Division Launches Audience Solutions Packs For Taxi Ads