More Industry News articles

From January of next year, the Unique User metric will replace Page Impressions as the mandatory minimum metric to be certified by ABC Electronic, after a ruling was passed by the Joint Industry Committee for Web Standards (JICWEBS).The announcement follows a period of consultation within the industry, which has ensured agreement from all parties.Unique Users… Continue reading Unique User Metric To Replace Page Impressions For Web Measurement

BSkyB and Google have joined forces, with Sky becoming the online behemoth’s first partner to globally deploy its suite of search, advertising, communications and video services, which will be tailored and branded for Sky’s broadband platform.Sky will launch a multi-platform User Generated Video (UGV) portal powered by the first global deployment of Google’s syndicated video… Continue reading Google Joins Forces With BSkyB

The Cinema And Video Industry Audience Research (CAVIAR) is re-branding its research study, labelling it FAME, Film Audience Measurement and Evaluation, according to the Cinema Advertising Association.The CAA acknowledges that the film industry has undergone significant changes and the new research reflects these developments with more refined and focused results.The cinema’s industry currency will be… Continue reading Cinema Research Study Re-Brands

NTL has pulled out of a proposed £4.7 million merger with ITV as it believes that a deal is unlikely to be acceptable to NTL. However, according to reports in the trade press, NTL has reserved the right to make another move if BSkyB sells “all or a material part” of its 17.9% stake in… Continue reading NTL Pulls Out Of ITV Merger

Global economic growth is predicted to remain robust at 4.9% for 2007 although inflationary pressure in advanced economies is the key downside risk to this forecast, according to OPera Media. European GDP growth for the full year 2006 is expected to reach 2.4%, up from 1.3% in 2005, but slowing to 2% in 2007. At… Continue reading Global Economic Growth To Remain Robust In 2007

Universal McCann is projecting US advertising expenditure in 2006 to total $285.1 billion, a gain of 5.2% over 2005. Overseas advertising spending for 2006 is now expected to be up by 5.5% to $314.4 billion, bringing total worldwide expenditures to $599.5 billion for a gain of 5.3% over 2005. Last year McCann forecast that total… Continue reading Modest US Ad Growth Predicted For 2007

Television viewing has shown an overall decline for the seventh consecutive quarter year on year, according to the IPA’s Q3 2006 Trends In Television Report. The report reveals the steady long-term decline in total television viewing combined with the increased growth in non-terrestrial channels. 70% of all UK homes can now receive digital television, with… Continue reading Overall TV Viewing Continues To Slide

The global Digital Terrestrial TV (DTT) set-top box market is poised to surpass $1 billion due to the analogue signal cutoff date of Feb. 17, 2009 in the US, and prospects of a large Chinese market, according to In-Stat. As DTT markets mature, the company forecasts that the growth in uptake of DTT tuners will… Continue reading DTT Set-Top Box Market To Surpass $1 Billion

Television viewing has shown an overall decline for the seventh consecutive quarter year on year, according to the IPA’s Q3 2006 Trends In Television Report.The report reveals the steady long-term decline in total television viewing combined with the increased growth in non-terrestrial channels. 70% of all UK homes can now receive digital television, with non-terrestrial… Continue reading Overall TV Viewing Continues To Slide

The Press Gazette has been rescued by speciality publisher, Wilmington Group, and will return to print this week.In a statement issued this morning, Wilmington said it has acquired assets from the administrator of the trade press and is resurrecting the business.Charles Brady, CEO of Wilmington Group, said: “It has taken us a while, but we… Continue reading Press Gazette Rescued At Eleventh Hour