More Industry News articles

In September, 2.3 million UK households clicked-through to a video/movie site from a search engine, racking up over 6.7 million click-throughs in total, according to the latest data from internet research company, Nielsen//NetRatings.Family households accounted for over half (53%) of all these click-throughs whilst young couples without children are twice as likely to be responsible… Continue reading 6.7 Million Click-Throughs To Video Websites In September

In September, 2.3 million UK households clicked-through to a video/movie site from a search engine, racking up over 6.7 million click-throughs in total, according to the latest data from internet research company. Nielsen//NetRatings.Family households accounted for over half (53%) of all these click-throughs whilst young couples without children are twice as likely to be responsible… Continue reading 6.7 Million Click-Throughs To Video Websites In September

The longer a person spends with an advertisement, the more likely they are to remember the brand, the ad message and buy the actual product, according to new research published by Viacom Outdoor.The study, labelled Total Recall, was carried out by TNS and suggests that the amount of time people spend with an individual execution… Continue reading Viacom Outdoor Release New Advertising Research

US non-travel e-commerce spending by consumers increased 23% in Q3 2006 versus a year ago, according to new research from comScore Networks. In the third quarter, online non-travel (retail) spending increased to $23.1 billion (up 23%), whilst travel spending, despite a slowing growth rate, reached $18.2 billion (up 9%). Overall, total online spending by consumers… Continue reading US E-Commerce Spending Increases 23%

The iPod’s grip on the portable music device market could be challenged by consumers using the MP3 facility on their mobile handsets, according to a new report from Continental Research. The Autumn 2006 Mobile Report shows that amongst those people who listened to an MP3 on their phone, 13% did so everyday, and 70% did… Continue reading Mobile Phone MP3 Players Could Challenge iPod

ITV could be considering a bid for SMG following the company’s shares hitting a fifteen year low last week. There have already been strong rumours that ITV is to make bids for SMG’s cinema advertising business Pearl & Dean (see ITV Could Bid For Pearl & Dean). Following the issuing of a profits warning last… Continue reading ITV Could Make Bid For SMG

Online newspaper sites in the States gained more that 58 million hits in September, according to a Q3 Nielsen/NetRatings report conducted for the Newspaper Association of America (NAA).This was the highest amount of unique visitors for paper sites ever, the industry group said; with on average over 56.9 million people visiting newspaper sites each month… Continue reading US Newspaper Sites Get Over 58 Million Hits In September

The UK economy is set to grow at or just above 2.5% per annum both this year and next, according to the latest forecast from the National Institute of Economic and Social Research (NIESR). The NIESR says that assuming interest rates are raised to 5% per annum in November and 5.3% per annum early next… Continue reading UK Economy Set To Grow At 2.5%

GCap Media has signed a £900,000 deal with Sky, which will see the broadcaster integrating into Classic FM’s morning programming for the next six months.From today, during the Simon Bates Breakfast Show, Sky will be endorsed by the radio DJ, who will present the Sky TV Guide, a synopsis of the programmes that Bates thinks… Continue reading Classic FM Signs £900K Deal With Sky

One out of every ten online consumers in the US watches television broadcasts online, according to the latest Consumer Internet Barometer survey from The Conference Board and TNS. The top reasons given for watching TV broadcasts online are personal convenience and avoiding commercials. Only a small percentage of consumers claim that their traditional television viewing… Continue reading One In Ten US Online Consumers Watches Internet TV