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Outdoor advertising has a tremendous future, especially in the digital world, according to chief executive of Future plc, Stevie Spring, who was on the panel at MediaTel Group’s Media Question Time, held in London last night.“I think out of home has been the new broadcast for a very long time,” she said. “The ability of… Continue reading MQT: Bright Future For Outdoor Advertising

Andy Duncan, head of Channel 4, is back in the running for the ITV chief executive role, with reports claiming that a decision will be made next week.Duncan ruled himself out of the race to succeed Charles Allen in August, although reports in the trade press now say that he is one of the favourites… Continue reading Andy Duncan Back In Frame For ITV Top Job

By the year 2020, 50% of advertising expenditure will be online, according to Richard Eyre, chairman of the IAB, who was speaking at last night’s Media Question Time, hosted by MediaTel Group.“I think with the traditional media all going online – television, radio, newspapers, magazines at least – that the difference between their online products… Continue reading MQT: 50% Of Adspend Will Be Online By 2020

Catalogues play an important role in driving customers to websites and maintain loyalty through low cost online channels, according to new research from Royal Mail.The research, which takes in UK internet users, said that over 70% stated that they were that they were likely to go to the website after reading the catalogue.In addition, the… Continue reading Catalogues Drive Customers To Websites

ITV must get rid of the Contract Rights Renewal, take a good look at its programming and scheduling and appoint an inspiring leader if the broadcaster is going to survive in the modern world.This advice to the broadcaster emerged at MediaTel Group’s annual Media Question Time event, held in London last night.“[ITV] does need a… Continue reading MQT: ITV Must Scrap CRR

With an increasing amount of free newspapers appearing in the market, will all news, particularly with regard to traditional paid-for newspapers, be free in five years?This was one of the subjects up for discussion at MediaTel Group’s latest Media Question Time event, and the question garnered mixed responses from the assembled panel of industry experts.Guy… Continue reading MQT: Could All News Be Free In Five Years Time?

Specialist magazines have greater strength online than mass publications, according to Stevie Spring, chief executive of Future plc who was speaking at MediaTel Group’s annual Media Question Time last night.“I think that strong-ish brands offline are the ones that will be really strong online,” she said. “Because in many respects the specialist magazines have a… Continue reading MQT: Magazines Find Strength In Online

Communications giant Orange today unveils its new £9 million multi-platform advertising campaign, promoting its new and existing mobile and broadband packages.The campaign will run across TV, print, online and outdoor as well as instore and features a series of wind-up toys that represent togetherness, reminding people to stay in touch with friends and family all… Continue reading Orange Unveils £9 Million Multi-Platform Ad Campaign

In October, Merrill Lynch lowered its global ad forecast from 4.9% growth for the year to 4.3%. The financial analyst also said that Europe is seeing weakness in the UK, Germany, and Spain, although online continues to perform strongly. Merrill Lynch added that in the US, it maintained its H2 online forecast growth rates, resulting… Continue reading INSIGHTanalysis: Media Healthcheck – October 2006

Google’s UK ad revenue for this year will be around £900 million, overtaking Channel 4 for the first time, according to the broadcaster’s chief executive, Andy Duncan.“If we want to protect the fantastic legacy of UK broadcasting, we need to wake up to this sooner rather than later,” Duncan told FT.com in reference to his… Continue reading Google’s UK Ad Revenue Higher Than Channel 4’s