More Industry News articles

More people are watching digital television in the UK than ever before, according to Ofcom’s latest Digital Progress Report.Digital television viewing in the first quarter of 2006 in the UK was up from 69.5% at the end of 2005 to 72.5% or 18.2 million. For the first time, digital terrestrial households exceeded analogue terrestrial only… Continue reading Digital Television Thriving In The UK

Viewing habits of hard-to-reach television audiences may be easier to understand thanks to the launch of a new series of profile DVDs by TV marketing body, Thinkbox.TV Bites is a series of in-depth television audience profiles, packaged as bite-sized 10-minute movies to be distributed on DVD. The programmes use expert analysis to provide information to… Continue reading Thinkbox DVD Series To Aid Advertisers

Advertising revenue at ITV1 could fall by as much as 23% next month, according to media buyers.Britain’s leading commercial channel is expected to see disappointing figures for June, with revenue perhaps falling 3 to 5% year on year in the run up to the World Cup.Many advertisers were deliberately avoiding the World Cup months while… Continue reading ITV Ad Revenue To Tumble

The Carphone Warehouse has received a huge response to its offer of free broadband through its TalkTalk service, with initial demand significantly ahead of forecasts, reveals the group’s preliminary results for the year ending April 1 2006. According to Charles Dunstone, the chief executive officer of The Carphone Warehouse, it has connected more customers in… Continue reading Free Broadband Exceeds Expectations For Carphone Warehouse

Daily Mail & General Trust is to lose its place on the FTSE 100, based on market capitalisations at the close of business last night. The company, whose group businesses include Associated Newspapers and dmg world media, has performed badly all year, seeing its share price drop 20% in that period and failing to sell… Continue reading DMGT Loses Place On FTSE 100

WPP’s poor share price performance could cost its chief executive, Sir Martin Sorrell, up to £44 million, despite a leap in his pay cheque by more than a third to £3.3 million. Sir Martin could still get his full bonus if WPP’s share price takes off over the next three years. However, for the maximum… Continue reading WPP’s Poor Share Performance Costs Sorrell £44 Million

BBC One triumphed over ITV1 and Channel 4 last night, with New Tricks taking the majority of adult viewing share over the final of X Factor: Battle Of The Stars and Big Brother.New Tricks is proving itself as a consistently high-rating drama – the first series, screened in 2004, was BBC One’s highest rating new… Continue reading BBC One Brings Home The Bacon

Chrysalis Radio is to launch a bespoke podcast production service, Chrysalis Content, which allows companies to produce their own tailored audio programmes.The podcasts can be hosted either on a Chrysalis website or a client company website, to be downloaded and listened to on the consumer’s PC or transferred to a portable MP3 player.The launch of… Continue reading Chrysalis Announces Bespoke Podcast Service

A delegation of Labour MPs, led by sponsor of the Children’s Food Bill, Mary Creagh, has today met the communications regulator Ofcom to demand a pre-9pm ban on junk food advertising aimed at children.Ms Creagh, MP for Wakefield, has today tabled an Early Day Motion calling on Ofcom to give equal weight to the 9pm… Continue reading MPs Demand Junk Ad Ban From Ofcom

Customer magazines can grab the attention of hard-to-reach audiences and put brands in touch with consumers across many demographics, according to new findings from the Association of Publishing Agencies (APA).The APA Advantage Study, which examines the effectiveness of customer magazines, shows that these publications can improve brand consideration across many sectors and different age groups.Although… Continue reading Customer Magazines Appeal Across The Board