French advertising group, Publicis Groupe, has announced the launch of its new strategic initiative, Denuo, with the business designed to exploit the evolving digital, interactive and mobile communication environment. The new venture, led by Rishad Tobaccowala, will concentrate on three areas; strategic consulting, ventures and partnerships, catalyst and activation. Denuo will also be involved in… Continue reading Publicis Launches Strategic Initiative
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ITN has joined forces with Channel 4 in a quest for new British documentary talent, launching a new competition to find the nation’s next great filmmakers.The competition, which requires entrants to submit a three minute documentary, will see potential winners use the humble bicycle as their subject matter, as well as footage from ITN Archive’s… Continue reading ITN Joins Channel 4 In Quest For TV Talent
Flextech’s youth entertainment channel, Trouble, will complete its evolution from kids channel to a more adult offering next week, with its inclusion in Sky’s electronic programme guide alongside other entertainment channels such as Sky One, E4 and ITV2.The move from the Kids category to the Entertainment section of the guide is designed to reflect the… Continue reading EPG Move Finalises Trouble’s Growth Into Adolescence
Broadband connections continue to rise, increasing their market share and making up 64.2% of all connections in December 2005, up from 62.3% in November 2005. In comparison, dial-up connections over the same period decreased, with a year on year decline of 34.1% to December 2005 and a monthly drop of 5.2% from November to December… Continue reading Broadband Accounts For 64% Of UK Internet Connections
The games market is facing a lull, with new consoles not performing as strongly as originally thought, according to new research from eMarketer. The Video Games: Where to Now? report claims that the beginning of 2006 has seen the games industry find itself in a “curious” position as it moves from one generation of console… Continue reading Games Consoles Face Lull In 2006
Flextech is to launch a “gritty” entertainment channel dubbed Player, hoping to entice an audience enthralled by its identically named strand on Challenge with a mix of “high-octane action content” and “the emotion of risk-taking.”The new channel will launch on cable and Sky platforms next month, with key content from the action adventure, fighting, gambling,… Continue reading Flextech To Launch Risk Obsessed Player Channel
Free London newspaper City AM is to launch an afternoon podcast to target commuters with the latest financial news on their journey home from work.The new service, called City PM, is being produced in association with Threadneedle Investments, the UK’s third largest retail investment fund management group.Available every weekday from 5pm, the five-minute bulletin will… Continue reading City AM Targets Commuters With Afternoon Podcast
Marketing services group, Aegis, has bought South African out-of-home business, Integrator, for £5.6 million, planning to integrate it into the company’s own out-of-home business, Posterscope. Integrator is highly regarded for its strategic approach and planning tools, with the three year old business bringing clients such as Heineken, Johnie Walker and Sanlam into the Aegis fold.… Continue reading Aegis Buys South African Out-of-Home Business
Despite industry hype, video-on-demand (VoD) usage remains low, with few new subscribers and those signing up doing so viewing it as a “last resort for television.” According to a new study from consumer research company, E-Poll, more than three quarters of consumers surveyed reject the idea of paying for content. E-Poll asserts that VoD’s main… Continue reading VoD Fails To Live Up To Expectations
The internet is increasingly being used for social purposes, with new research showing that 30% of US internet users go online daily for no particular reason, just for fun or to pass time. According to the Pew Internet & American Life Project, compared to other online pursuits, surfing for fun now stands only behind sending… Continue reading Consumers Use Web To “Pass Time”
