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Search engine marketing is only at 10% of its potential size, with Geoff Ramsey, chief executive officer of eMarketer, forecasting the media to double over the next three years. Speaking at the recent Search Engine Strategies Conference & Expo, Ramsey predicted that $10 billion would be spent on the advertising channel in 2009, up from… Continue reading Search Engine Marketing To Double By 2009

Community media specialist Archant has reported a dip in profits for 2005, blaming the downturn on a “challenging year for the regional newspaper industry.”According to a trading statement issued this morning, Archant’s operating profit is down by 12.3% year on year for 2005 as a whole, leaving the company’s total at £31.6 million.In a statement… Continue reading Archant Sees Profits Slip In ‘Challenging’ 2005

Vincent Bollore plans to tighten and streamline Havas management structure, saying in a recent interview with a French newspaper that he wants the advertising company to be run by a smaller, tighter group. The Havas chairman wants to reduce the number of administrators and limit the number of committees within the Paris based company’s management.… Continue reading Bollore Reveals Management Plans

The Mail on Sunday has launched its You magazine as a standalone title, hitting newsstands in London this week with a new look and low cover price.The title will continue its distribution within the Mail on Sunday, however, in addition to being available for £1 every Tuesday.The title has been given a radical facelift, with… Continue reading Mail On Sunday Extends You Magazine To The Newsstand

Market information group, Taylor Nelson Sofres (TNS), has announced an increase of 20.7% in full year profit for 2005, with strong growth in its syndicated research division offsetting a weak UK market. Adjusted operating profit for the year rose by 9.5% year on year, reaching £112.6 million, up from £102.8 million, while the group’s adjusted… Continue reading TNS Enjoys 20% Profit Increase In 2005

Niche magazine publisher Future has bolstered its music portfolio with the acquisition of American heavy metal magazine, Revolver.Announcing the purchase to the City this morning, Future revealed a price of £2.3 million had been paid for the title, along with its related website at revolvermag.com.The purchase of the title from Harris Publications sees six year… Continue reading Future Bolsters Music Mags With US Acquisition

French entrepreneur and Havas chairman Vincent Bollore has outlined his plans for the coming year, announcing a streamlining of Havas’ management, and hinting at a push for a Board position at UK-based Aegis.The businessman, who has increased his holding in Aegis over recent months, told French newspaper Le Fiagaro that his 26% stake in the… Continue reading Bollore Eyes Seat On Aegis Board

Shareholders in cable giants NTL and Telewest have given the companies the go ahead to merge, with a 99% vote of confidence expected to see the transaction completed today.The move will see Telewest shareholders acquire 25% of the combined companies, while NTL shareholders will own around 75%.NTL chairman James Mooney said yesterday: “The combination will… Continue reading Shareholders Give Cable Merger Thumbs Up

US Internet advertising revenues for 2005 are estimated to exceed $12.5 billion, up by 30% over the previous revenue record of $9.6 billion in 2004, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Revenues from the fourth quarter of 2005 totalled a record $3.6 billion, up 35% year on… Continue reading US Online Adspend Passes $12.5 Billion In 2005

Virgin Radio is to run a cross media promotion to launch search engine Ask.com’s new look, devoid of its once synonymous butler mascot, Jeeves.The promotion will run on air through evening DJ Ben Jones’ show, with listeners posed trivia questions and directed to a special Ask.com microsite where the search engine can be used to… Continue reading Virgin Radio To Promote New Ask Engine