More Industry News articles

Newspaper publisher, Trinity Mirror, has revealed a drop in turnover for the 52 weeks to January 1st 2006, dipping by 1.3% like for like to £1.12 billion after a slowdown in the UK economy resulted in a fall in marketing spend. Despite this decline, Trinity reported a year on year increase of 5.9% in pre-tax… Continue reading Trinity Suffers 1.3% Drop In Turnover In 2005

Associated Newspapers Limited (ANL) has agreed to relinquish its exclusive rights on the London Underground, clearing the way for a new afternoon or evening newspaper to be distributed to London commuters. The decision will be welcomed by publishers who have been waiting for the Office of Fair Trading (OFT) to make a decision over ANL’s… Continue reading Associated Newspapers Gives Up Exclusive Underground Rights

The marketplace for television advertising is undergoing fundamental changes, with new technologies giving consumers the power to choose how, when and where they access the medium. The rapid adoption of personal video recorders (PVRs) allows users to fast-forward adverts, resulting in research firm, Accenture, forecasting that 9% of all commercials will be skipped by viewers… Continue reading Changing Face Of TV Advertising

Teletext is to launch a promotional campaign worth £6 million to boost its new digital TV services, building on the company’s increased investment in interactive operations, and the relaunch of Teletext Holidays last month.The new creatives, produced by CHI will receive national exposure in the next few months, with the first animated commercials airing from… Continue reading Teletext Launches £6 Million Digital Push

Total advertising expenditure in the US increased by 3% year on year in 2005, reaching $143.3 billion, with adspend in the fourth quarter of the year up by 3% compared to the same period in 2004. According to new estimates from TNS Media Intelligence, the majority of the 19 media measured by TNS MI experienced… Continue reading US Adspend Up By 3% In 2005

Placing adverts in video games is increasing in popularity, with a new deal between Midway Games Inc and Double Fusion signalling the rising demand and potential for advertisers. The agreement will see dynamic adverts placed in online video games that will play on next-generation consoles such as Microsoft’s Xbox 360 and Sony’s Playstation 3. According… Continue reading Advertisers Cash In On Online Games

Online gambling in the US seems to be a taboo subject, with 95% of online adults claiming they have never spent money playing at an online casino, while 94% say the same about multiplayer poker and 97% about betting on sports online. Despite this denial, eMarketer estimates that over $10 billion was spent on the… Continue reading US Consumers Deny Online Gambling

Continental Airlines has become the first advertiser to use a special build site by Viacom Outdoor at London’s Bank tube station, signing up to use the “Bank Globe” as part of their brand building strategy.The activity will see Continental Airlines capitalise on the site’s dominance of the main ticket hall at Bank, and the station’s… Continue reading Viacom Signs Debut Advertiser For Special Build Globe

Freeview has announced that sales of set top boxes and integrated televisions have passed the 10 million mark, resulting in the service currently present in 6.4 million UK homes. According to the latest figures from Freeview, month on month sales of free-to-air enabled products, such as PVRs and integrated digital TVs, increased by over a… Continue reading Freeview Sales Pass 10 Million

Freeview has announced that sales of set top boxes and integrated televisions have now passed the 10 million mark, with the free-to-air television service now present in 6.4 million homes.The growth comes as interest in Freeview from broadcasters reaches fever pitch. Recent months have seen the launch of ITV3 and ITV4, while Channel 4’s More4,… Continue reading Freeview Announces Record Penetration