More Industry News articles

Placing adverts in video games is increasing in popularity, with a new deal between Midway Games Inc and Double Fusion signalling the rising demand and potential for advertisers. The agreement will see dynamic adverts placed in online video games that will play on next-generation consoles such as Microsoft’s Xbox 360 and Sony’s Playstation 3. According… Continue reading Advertisers Cash In On Online Games

Online gambling in the US seems to be a taboo subject, with 95% of online adults claiming they have never spent money playing at an online casino, while 94% say the same about multiplayer poker and 97% about betting on sports online. Despite this denial, eMarketer estimates that over $10 billion was spent on the… Continue reading US Consumers Deny Online Gambling

This Sunday will see Baileys Irish Cream become the first sponsor of The A-List, a new network radio chart show targeting adults aged 25 to 45.The sponsorship, which was negotiated by Carat, will see Baileys receive coverage for one year as the chart show is broadcast across 50 adult contemporary stations, including the Heart, Real… Continue reading Bailey’s First Sponsor For Adult Music Chart

Publishing group, Emap, has announced plans to sell its French operations and return the cash generated to shareholders, resulting in a surge in share price, up nearly 7% in today’s market. According to Emap, the decision follows a review of the group’s strategic investment priorities. The sale is expected to be completed during the first… Continue reading Emap To Sell French Operations

BBC One dominated prime time viewing last night, as 6.7 million adults tuned in on average to see the last in the series of Life on Mars, the Corporation’s time travelling detective show.Facing off against the first part of ITV’s drama, Love Lies Bleeding, which drew 5.1 million on average, the BBC’s success rounds of… Continue reading BBC Scores Drama Win With Life On Mars Finale

United Business Media (UBM) reported a year on year rise of 7.2% in full-year profit this morning, revealing plans to return more than £300 million in capital to shareholders over the next two years. Pre-tax profit for the year ended 31 December increased to £152.1 million from £141.9 million a year earlier, while revenue for… Continue reading UBM 7.2% Increase In Profits

Podcasting is continuing at an astounding pace, with eMarketer projecting it to reach between 20 and 80 million US subscribers by 2010. The expected strong performance is good news for advertisers, offering them yet another channel to reach their audience. According to eMarketer’s new Podcasting: Who’s Tuning In? report, podcasting advertising is expected to reach… Continue reading Podcasting Could Reach 80 Million US Subscribers By 2010

Publishing group, Emap, has announced plans to sell its French operations and return the cash generated to shareholders, resulting in a surge in share price, up nearly 7% in today’s market.According to Emap, the decision follows a review of the group’s strategic investment priorities. The sale is expected to be completed during the first half… Continue reading Emap To Sell Off French Magazine Arm

The New Year enjoyed a strong start for text messaging, with over 3 billion texts sent during January 2006, according to the latest figures released by the Mobile Data Association (MDA).Person-to-person texts sent across the UK GSM network operators last month saw a healthy increase of almost 25% on the total sent during the same… Continue reading January Sees Over 3 Billion Texts Sent

Emap owned Kiss 100, has announced plans to launch a unique podcast to showcase new unsigned UK musical talent, with the show downloadable from the Kiss website or via iTunes.Andrew Jeffries, Kiss 100 programme director explained: “the aim of the podcast is to champion new music and to give unsigned talent a shop window to… Continue reading Kiss 100 Launches Talent Hunting Podcast