More Industry News articles

French advertising group, Publicis Groupe, has announced the launch of its new strategic initiative, Denuo, with the business designed to exploit the evolving digital, interactive and mobile communication environment. The new venture, led by Rishad Tobaccowala, will concentrate on three areas; strategic consulting, ventures and partnerships, catalyst and activation. Denuo will also be involved in… Continue reading Publicis Launches Strategic Initiative

The return of Alan Sugar’s business talent show The Apprentice to BBC Two last night saw an impressive 3.5 million adult viewers tune in on average, underpinning BBC One’s victorious outing with Crimewatch UK.The police appeal show, airing at the same time as The Apprentice, drew 4.6 million on average, with both BBC stations topping… Continue reading Sugar Delivers Sweet Success For BBC

Despite industry hype, video-on-demand (VoD) usage remains low, with few new subscribers and those signing up doing so viewing it as a “last resort for television.” According to a new study from consumer research company, E-Poll, more than three quarters of consumers surveyed reject the idea of paying for content. E-Poll asserts that VoD’s main… Continue reading VoD Fails To Live Up To Expectations

The internet is increasingly being used for social purposes, with new research showing that 30% of US internet users go online daily for no particular reason, just for fun or to pass time. According to the Pew Internet & American Life Project, compared to other online pursuits, surfing for fun now stands only behind sending… Continue reading Consumers Use Web To “Pass Time”

Marketing services group, Aegis, has bought South African out-of-home business, Integrator, for £5.6 million, planning to integrate it into the company’s own out-of-home business, Posterscope. Integrator is highly regarded for its strategic approach and planning tools, with the three year old business bringing clients such as Heineken, Johnie Walker and Sanlam into the Aegis fold.… Continue reading Aegis Buys South African Out-of-Home Business

Viacom Outdoor Ireland has retained the contract for the Northern Ireland Transport Holding Company, giving the company control over around ninety 48 sheets, forty 6 sheets and 10 landmark bridge locations.The contract, which will run for five years, was awarded to incumbent Viacom following a “competitive” tender process, with “stiff competition” from rival outdoor firms,… Continue reading Viacom Retains Wide-Ranging Irish Transport Rights

Last night saw an average of 5.8 million adults tune in to see Arsenal secure victory over Real Madrid in the Champion’s League on ITV1, although the BBC remained ahead of its commercial rival, with larger audiences for schedule stalwarts Eastenders and Holby City.Eastenders notched up an average 8.9 million adult viewers, securing a 42.69%… Continue reading Champion’s League Falls Short Of BBC Drama

Flextech is to launch a “gritty” entertainment channel dubbed Player, hoping to entice an audience enthralled by its identically named strand on Challenge with a mix of “high-octane action content” and “the emotion of risk-taking.”The new channel will launch on cable and Sky platforms next month, with key content from the action adventure, fighting, gambling,… Continue reading Flextech To Launch Risk Obsessed Player Channel

Free London newspaper City AM is to launch an afternoon podcast to target commuters with the latest financial news on their journey home from work.The new service, called City PM, is being produced in association with Threadneedle Investments, the UK’s third largest retail investment fund management group.Available every weekday from 5pm, the five-minute bulletin will… Continue reading City AM Targets Commuters With Afternoon Podcast

Asia-Pacific consumers continue to lead the world in terms of third generation (3G) mobile uptake, with 28% of users found to play single-player mobile games on a weekly basis, versus 13% in Europe and 8% in North America. According to a new report from Parks Associates, mobile phone users in the Asia-Pacific lead European and… Continue reading Asia-Pacific Leads World In 3G Uptake