More Industry News articles

Ocean Outdoor has signed Lastminute.com as the first advertiser for its ground-breaking three-sided site on the Clapham Tower at Clapham Junction Station.The billboard will be used within Lastminute’s 2006 campaign, with the strapline “Life. Book now.”The campaign was booked by poster specialist Kinetic and follows Ocean’s acquisition of Clapham Tower’s sales contract last month (see… Continue reading Ocean Signs Lastminute For Iconic Tower Site Debut

UK consumers have demonstrated a high level of interest in a commercial mobile TV service, with the interim results from the Oxford Mobile TV trial showing that 83% of triallists are satisfied with the end-to-end service provided. Findings from the trial, a partnership between Arqiva and O2, reveal that the 375 triallists chose to access… Continue reading UK Consumers Keen For Mobile TV

Online advertising expenditure in the US has increased by a greater than anticipated 15% in the final quarter of 2005, with a new study from Deutsche Bank and MediaPost attributing the boost to a marketing push through the holiday season. According to the survey, 72% of media executives reported their clients spent more on internet… Continue reading Online Adspend And Paid Search Surpasses Expectations

UK publishing group, Pearson, expects to report “significant” underlying growth in sales and earnings per share for 2005, with the owner of the Financial Times and Penguin Books saying trading was good last year, with 2006 looking to be “another good year.” Pearson revealed that it enjoyed strong trading at the end of 2005, helped… Continue reading Pearson Enjoys Strong 2005

ITV has announced a succession of new directors across its range of operations this morning, including the appointment of Ben McOwen Wilson to the newly-created position of strategy director. McOwen Wilson will join the broadcaster in March from Spectrum Strategy Consultants, where he is a partner, reporting to ITV chief executive Charles Allen. The new… Continue reading ITV Signs New Strategy, Finance & Entertainment Chiefs

Independent advertising and marketing services firm, BLM, has announced the multi-million pound purchase of Red Media, the UK’s largest media independent in the premium and luxury brand sector.Red Media’s clients include Diesel, Gant, Paul Smith, Aquascutum and Smythson of Bond Street, with annual media billings of £10 million.The deal will see senior Red staff remain… Continue reading BLM Snaps Up Premium Media Firm Red

Channel 4 was the only terrestrial broadcaster to avoid a dip in audience share during 2005, according to the latest figures from BARB, with the broadcaster maintaining a 9.7% share for its main channel over the year, despite mounting pressure from multi-channel competitors.The yearly figures show BBC One suffering the most over the course of… Continue reading Channel 4 Share Steady Despite Terrestrial Decline

UK consumers have demonstrated a high level of interest in a commercial mobile TV service, with the interim results from the Oxford Mobile TV trial showing that 83% of triallists are satisfied with the end-to-end service provided.Findings from the trial, a partnership between Arqiva and O2, reveal that the 375 triallists chose to access television… Continue reading UK Consumers Keen For Mobile TV

Marketing budgets look set to rise in 2006, compared to the succession of cutbacks endured by the industry in 2005.The growth, however, appears to be at the weakest rate since 2001, indicating that gross domestic product (GDP) growth is set to be downcast in early 2006.According to the latest IPA Bellwether Report, marketing budgets for… Continue reading IPA Bellwether Predicts Rising Ad Budgets For 2006

ITV has announced a succession of new directors across its range of operations this morning, including the appointment of Ben McOwen Wilson to the newly-created position of strategy director.McOwen Wilson will join the broadcaster in March from Spectrum Strategy Consultants, where he is a partner, reporting to ITV chief executive Charles Allen.The new strategy boss… Continue reading ITV Signs New Strategy, Finance & Entertainment Chiefs