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Media regulator Ofcom looks set to allow sponsorship of whole radio and TV channels, with proposals to allow branding across any broadcaster not carrying news or current affairs programmes.The proposals form part of a consultation by Ofcom, with the broadcast regulator claiming it had seen positive reactions from viewers in research into possible future funding… Continue reading Ofcom Proposes Relaxed Broadcast Sponsorship

Bouncing back from the embarrassing departure of Paul O’Grady last month, ITV is to retain one of its highest profile chat hosts, as talk show stalwart Michael Parkinson signs on for another year with ITV.Parky, who joined ITV from the BBC in 2004, has become one of the broadcaster’s most prized personalities, with his distinctive… Continue reading Parky To Stay Seated At ITV Until 2007

TV marketing body Thinkbox has appointed Andy Barnes, sales director of Channel 4, as its new chairman following the departure of previous chairman and former director of customer relationship marketing at ITV, Justin Sampson.Barnes takes the reigns at Thinkbox with immediate effect, acting as the group’s lead ambassador to represent all eight member TV companies,… Continue reading Andy Barnes Appointed New Thinkbox Chairman

IPC ignite! is to extend its iconic Loaded brand with the creation of new style magazine dubbed Fashion Inc, targeting wealthy, image-conscious men with aspirational yet grounded editorial content.The new title, publishing bi-annually, will his newsstands on 24 March priced at £5, bringing together the Loaded Fashion brand and the heritage of IPC’s parent company… Continue reading IPC Extends Loaded Fashion With New Style Mag

This morning saw the unveiling of the largest ever piece of advertising research into the gay and lesbian community, with the launch of Outright 2006 revealing to marketers the power and potential of the illusive “pink pound”.Jointly commissioned by Channel 4, OMD Insight and GaydarRadio, the survey of 18,000 gay and lesbian and 4,000 straight… Continue reading IPC Extends Loaded Fashion With New S

This morning saw the unveiling of the largest ever piece of advertising research into the gay and lesbian community, with the launch of Outright 2006 revealing to marketers the power and potential of the illusive “pink pound”. Jointly commissioned by Channel 4, OMD Insight and GaydarRadio, the survey of 18,000 gay and lesbian and 4,000… Continue reading New Research Reveals Power Of The Pink Pound

Some key European markets may find it hard to comply with the government imposed analogue switchover date, with a new report from Screen Digest finding that some countries target switch-off dates may be too ambitious to meet. Although Germany appears to face the biggest challenge out of all European countries in meeting its 2008 switch-over… Continue reading Key European Markets Find Switchover Date Hard

Private equity group, Cinven, has stepped down from bidding for Daily Mail & General Trust’s regional newspaper arm, Northcliffe Newspapers, following Trinity Mirror’s recent withdrawal, according to a report in today’s Times. Cinven’s departure leaves the way open for interested parties including US publishing group Gannett Co Inc, Providence, Johnston Press, CVC and Providence. DMGT… Continue reading Civin Steps Down From Northcliffe Newspapers Bid

Business freesheet City AM is claiming to have cornered an exclusive core readership with the release of its first readership survey, claiming that 71% of its readers in the City do not read any other quality daily.The findings, which come as a result of the paper’s first online readership study, show 71% of City AM… Continue reading Research Shows City AM Cornering Wealthy Readers

Advertising expenditure in the UK enjoyed a year on year increase of 5.4% in 2005, with the latest figures from Thomson Intermedia attributing the growth to expanding internet revenues.Despite industry fears that the internet’s dominance would take marketers’ budgets away from traditional media, Thomson showed that television and press advertising held its own in 2005.… Continue reading UK Adspend Up By 5.4%