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Chris Ward, commercial director of MSN UK is to join the latest MediaTel INSIGHT Seminar, Online’s Evolution, held in association with MediaGuardian, taking place on 8 March at the Guardian Newsroom.The event comprises a panel debate chaired by the BBC’s Torin Douglas. Other panel members are Andy Jonesco from AOL, Andrew Walmsley from i-level, MSN… Continue reading MSN Commercial Director Joins Online Seminar Panel

Total advertising expenditure in the US increased by 3% year on year in 2005, reaching $143.3 billion, with adspend in the fourth quarter of the year up by 3% compared to the same period in 2004. According to new estimates from TNS Media Intelligence, the majority of the 19 media measured by TNS MI experienced… Continue reading US Adspend Up By 3% In 2005

Continental Airlines has become the first advertiser to use a special build site by Viacom Outdoor at London’s Bank tube station, signing up to use the “Bank Globe” as part of their brand building strategy.The activity will see Continental Airlines capitalise on the site’s dominance of the main ticket hall at Bank, and the station’s… Continue reading Viacom Signs Debut Advertiser For Special Build Globe

Placing adverts in video games is increasing in popularity, with a new deal between Midway Games Inc and Double Fusion signalling the rising demand and potential for advertisers. The agreement will see dynamic adverts placed in online video games that will play on next-generation consoles such as Microsoft’s Xbox 360 and Sony’s Playstation 3. According… Continue reading Advertisers Cash In On Online Games

Freeview has announced that sales of set top boxes and integrated televisions have now passed the 10 million mark, with the free-to-air television service now present in 6.4 million homes.The growth comes as interest in Freeview from broadcasters reaches fever pitch. Recent months have seen the launch of ITV3 and ITV4, while Channel 4’s More4,… Continue reading Freeview Announces Record Penetration

This Sunday will see Baileys Irish Cream become the first sponsor of The A-List, a new network radio chart show targeting adults aged 25 to 45.The sponsorship, which was negotiated by Carat, will see Baileys receive coverage for one year as the chart show is broadcast across 50 adult contemporary stations, including the Heart, Real… Continue reading Bailey’s First Sponsor For Adult Music Chart

Publishing group, Emap, has announced plans to sell its French operations and return the cash generated to shareholders, resulting in a surge in share price, up nearly 7% in today’s market. According to Emap, the decision follows a review of the group’s strategic investment priorities. The sale is expected to be completed during the first… Continue reading Emap To Sell French Operations

BBC One dominated prime time viewing last night, as 6.7 million adults tuned in on average to see the last in the series of Life on Mars, the Corporation’s time travelling detective show.Facing off against the first part of ITV’s drama, Love Lies Bleeding, which drew 5.1 million on average, the BBC’s success rounds of… Continue reading BBC Scores Drama Win With Life On Mars Finale

United Business Media (UBM) reported a year on year rise of 7.2% in full-year profit this morning, revealing plans to return more than £300 million in capital to shareholders over the next two years. Pre-tax profit for the year ended 31 December increased to £152.1 million from £141.9 million a year earlier, while revenue for… Continue reading UBM 7.2% Increase In Profits

Publishing group, Emap, has announced plans to sell its French operations and return the cash generated to shareholders, resulting in a surge in share price, up nearly 7% in today’s market.According to Emap, the decision follows a review of the group’s strategic investment priorities. The sale is expected to be completed during the first half… Continue reading Emap To Sell Off French Magazine Arm