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Outdoor advertising group, JC Decaux, has bought one of the UK’s oldest independent advertising companies, Allam, Group in a multi-million pound deal. Allam brings with it a UK wide portfolio of large format advertising to JC Decaux, located in key areas across the UK’s major cities. JC Decaux has enjoyed a marketing arrangement with Allam… Continue reading JC Decaux Aquires Allam Group

Across the world economy, inflation is picking up, with the latest forecasts from the National Institute Economic Review (NIESR) projecting that private-consumption inflation will rise from 2.1% in 2005 to 2.5% this year. In the US consumer inflation looks set to increase by 3.3% in 2006, up from 2.9% in 2005, while Japan will see… Continue reading World Inflation Looks Set To Rise

The average Londoner spends 40 hours a month consuming advertising, according to new research from Viacom Outdoor, which matches the number of advertising messages delivered by TV, radio, print and outdoor media with the amount of time consumers were likely to be exposed to the ads. The results show consumers in London spending a staggering… Continue reading Viacom Reveals Ad Effectiveness In London

The average Londoner spends 40 hours a month consuming advertising, according to new research from Viacom Outdoor, which matches the number of advertising messages delivered by TV, radio, print and outdoor media with the amount of time consumers were likely to be exposed to the ads.The results show consumers in London spending a staggering 292… Continue reading Viacom Lifts Lid On London Ad Exposures

Channel 4 has poached ITV’s general manager for digital channels, Sarah Rose, to spearhead the development of its video on-demand (VOD) products.Rose will take up the newly created role of head of channel and VOD development, reporting to Rod Henwood, new business director at Channel 4, with responsibility for developing the broadcaster’s multi-channel portfolio and… Continue reading Channel 4 Signs ITV Boss To Drive VOD Plans

BBC One’s Hotel Babylon saw off competition from terrestrial rivals last night, with an average adult audience of 5.3 million beating Celebrity Big Brother into second place.Channel 4’s celebrity show notched up an average adult audience of 4.6 million in the same period, but was streets ahead in the 18-34 audience, with viewers numbering 1.9… Continue reading BBC Sees Off Big Brother With Hotel Babylon

Viacom Outdoor has announced an expansion of its national rail business following new contract wins with FirstGroup plc.The new contracts will see Viacom Outdoor manage all poster sites at stations operated by First Greater Western and First Capital Connect, franchises of FirstGroup.The FirstGroup contract was previously held by beleaguered poster specialist, Maiden Outdoor, which is… Continue reading Viacom Scoops Rail Contract From Maiden

BBC Two scored a surprise victory over rival terrestrial broadcasters last night, as genealogy programme Who Do You Think You Are trumped the competition, including MP George Galloway’s spectacular exit from Channel 4’s Celebrity Big Brother.The family history show, featuring Stephen Fry tracing his grandfather back to modern-day Slovakia, drew an average adult audience of… Continue reading History Beats Hysteria As BBC Two Tops Big Brother

Iconic darts gameshow, Bullseye, is to be revived by Challenge TV, albeit without gravel-voiced host Jim Bowen, and will return to screens in the spring.The Flextech-owned entertainment channel has seen success airing the original series, and hopes to capitalise on the nostalgia value attributed to the modern day remake.The updated show will retain many elements… Continue reading Challenge Brings Back Bully For Ratings Bullseye

Internet advertising in Europe is growing rapidly, with eMarketer revealing that internet adspend in the five largest nations in Western Europe, France, Germany, Italy, Spain and the UK reached €1,863 million in 2005. According to the analyst’s new Europe Online Advertising: Spending Trends & the Target Audience report there will be 154.1 million internet users… Continue reading Europe Online Adspend Sees Strong 2005