The online advertising community is looking forward to a strong 2006, with interactive marketing experts 24/7 Real Media revealing the top ten trends for the industry next year at the recent Ad:Tech conference in New York. Among the revelations, 24/7 Real Media predicts that search engine marketing will reinvent itself as a lead-generation channel, while… Continue reading Search Engine Marketing To Enjoy Popularity Surge In 2006
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ITV’s Doc Martin proved an irresistable draw to 7.8 million adults last night, with ITV’s light hearted drama outdoing BBC One’s more serious spy drama, Spooks.Doc Martin, starring Martin Clunes, peaked with an audience of 7.9 million during its final 15 minutes, while Spooks averaged 5.5 million, peaking at 5.6 million in its concluding quarter-hour.Elsewhere,… Continue reading Doc Martin Answers The Call For ITV
A few tickets are still available for MediaTel Group’s Media Question Time on Tuesday 22nd November. This event gives you the opportunity to hear the opinions of media industry experts on a range of topics.This year’s panel includes: Richard Eyre, chairman of the IAB; David Hanger, former publisher of the Economist; Fru Hazlitt, chief executive… Continue reading Tickets Available For Media Question Time
News Corporation has announced a net loss of $246.8 million for the July to September quarter of this year, despite a 10% increase in revenues year on year. Revenue in the quarter was shown to have enjoyed an increase of $0.53 billion compared to the same period last year, reaching $5.68 billion. Commenting on the… Continue reading News Corp Sees Net Loss Of $246 Million In Q3 2005
TV and broadband provider HomeChoice has announced the addition of the Sci Fi channel to its TV line-up, building on its service which was last extended just two months ago.The new addition follows HomeChoice’s signing of several high profile channels including ABC 1 and Hallmark in September (see HomeChoice Debuts New Packages And Branding).Sci Fi… Continue reading HomeChoice Boosts TV Line-Up With Sci Fi Channel
The Guardian saw its circulation continue to rise in October, adding 6.6% year on year to total 403,297 following its switch to Berliner format earlier this year.The latest ABC figures give the first full month of reporting for the title in its new format, having made the change in mid-September (see Guardian Hits Newsstands In… Continue reading Compact Titles Prove Successful In October ABCs
ITV is to boost the online profile of this year’s I’m a Celebrity Get Me Out Of Here, creating interactive applications around the popular reality show.The broadcaster will pin its interactive activity, including an online game for the first time, around existing broadcast marketing campaign.Called the ‘Bug Chucker Trial’ the unique game has been created… Continue reading ITV Plans Increased Online Activity For I’m A Celebrity
The US has started to catch up on the text-messaging trend, after trailing behind other advanced wireless markets when it comes to text and other messaging usage, according to a new report from Analysys Research. Overall, very little of the revenue brought in by US mobile operators originated from wireless data in 2004, reflecting a… Continue reading US Catches Up On Mobile Messaging Trend
Emap’s flagship men’s magazine, FHM, is to cash in on the latest teenage craze for mobile gaming with a new section of its online offering devoted entirely to Sony’s Playstation Portable (PSP) console.The new channel, due to launch on 28th November, will offer users a range of ready-formatted content for their PSP consoles, from images… Continue reading FHM Hopes For Festive Success With PSP Web Channel
Turner Broadcasting will next year launch two new kids channels to tackle increasing competition from terrestrial broadcasters the BBC and ITV.The new channels, Cartoon Network Too and Boomerang+1, were described as a “work in progress” project by a spokesman for Turner, although they are confirmed for a 2006 launch, despite finer details, such as hours… Continue reading Turner To Tackle Rivals With New Kids Channels
