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Reports this morning have claimed Sky Media is attempting to boost the advertising share of its channel portfolio by denying access to the forthcoming Skyview research programme, unless media agencies shift their budgets away from ITV1.The allegations, made by MediaWeek, state that Sky Media has told media agencies that access to the results of the… Continue reading Sky Looks For Increased Revenues From Research Lever

Virgin Radio is to offer its digital stations to cable customers via the Telewest network, extending their potential reach by 1.2 million.The deal will see Virgin Radio Classic Rock and Virgin Radio Xtreme join Telewest’s digital TV platform from today.Commenting on the station’s extension onto cable, Nick Hewat, sales director at Virgin, said: “Our new… Continue reading Virgin Taps Telewest For Wider Digital Reach

Digital radio (DAB) listening has overtaken combined listening via digital television (DTV) and through the internet, with total listening hours for digital radio increasing by 165% year on year, according to new figures from RAJAR.RAJAR reveals that listening to the radio via DTV has risen by 42% over the past year, while the internet has… Continue reading Digital Radio Sees Surge In Listening

Internet advertising revenues in the US reached a total of $3.1 billion in the third quarter of 2005, marking the highest quarter on record reported and showing quarterly online adspend to have surpassed $3 billion for the first time. The figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) represent a 33.9% increase over… Continue reading US Online Adspend Surpasses $3 Billion In Q3 2005

New research from Viacom Brand Solutions has used brain scans to measure viewers’ response to TV advertising, revealing an increase in effectiveness of 24% for those commercials placed around relevant programming.The study, one of the first of its kind within television, examined nine key areas of brain activity affecting viewers’ analysis, absorption, effort, long-term memory,… Continue reading Brain Scans Show Relevance Is Key To TV Ads

Global advertising group, WPP is reported to be considering its options for a joint bit for Aegis Group by obtaining support from the Group’s biggest shareholder, Vincent Bollore. The French entrepreneur has recently been strengthening his position in the company, now owning a quarter of the media group. According to a report in Saturday’s Daily… Continue reading WPP And Bollore To Launch Joint Attack On Aegis

Channel 4 is to bolster its broadband offering with a new comedy channel, showcasing publicly contributed content in the same vein as its online documentary service FourDocs.The new 4Laughs website, launching in spring 2006, will allow comedy fans to post their own video sketches which can then be rated by other site users.Jointly conceived by… Continue reading Channel 4 Sights Online As New Comedy Conduit

Last night’s launch of ITV1’s I’m a Celebrity Get Me Out Of Here saw the broadcaster outperform its terrestrial rivals, scoring an average audience of 8.4 million adults to secure a share of 36.6%.The impressive debut saw the programme exceed the performance of last year’s launch night, which secured a lower share of 35%, despite… Continue reading Dramatic Start Boosts I’m A Celebrity

Over half of online Briton’s visit a travel site every month, a growth of 20% in the last year, according to new figures from Nielsen//NetRatings, with the over 50s being particularly active in the area.Nielsen//NetRatings claim that 86% of all British internet users aged over 50 have visited a travel site in the last year,… Continue reading UK Online Travel Site Increasing In Popularity

US consumers are more receptive to traditional marketing techniques, with new research from Harris Interactive and the Public Relations Society of America (PRSA) showing that methods such as paid advertising and sponsorship are deemed as more trustworthy and acceptable forms of marketing. Newer marketing techniques, including internet pop-ups and adverts in text messages were found… Continue reading Consumers Trust Traditional Marketing More