More Industry News articles

The IPA has launched the first of several online learning modules, focused on the National Readership Survey and designed to give the communication industry a better understanding of the currencies used to measure audiences.The module has been produced in association the NRS, detailing what the survey is, how the readership figures are calculated, what other… Continue reading IPA To Roll Out Online Learning Modules

Emap has signed the latest in a long line of cross media deals, securing car manufacturer Toyota for a six-figure deal spanning its flagship brands, FHM, Heat and Kiss.The deal will see Toyota given coverage across Emap’s print, radio and online portfolio, centring around the launch of the car giant’s new model, the AYGO.The campaign’s… Continue reading Emap Signs Cross Media Sponsorship Of Flagship Brands

Commercial radio network, Galaxy, has signed a new deal with T-Mobile to sponsor its live summer broadcasts from Ibiza, with the cross platform promotion including interactive elements to mark the launch of T-Mobile’s new pay as you go price plan.T-Mobile will be featured in eight weekend shows, as well as a four day weekend of… Continue reading T-Mobile To Sponsor Galaxy’s Ibiza Broadcasts

Five has been rapped by the Advertising Standards Authority (ASA) over the volume of advertisements shown between programmes, with the broadcast watchdog finding the station in breach of codes for maximum sound levels.The ASA ruled that advertisements shown during a break in the film Groundhog Day were louder than permitted by the CAP (Broadcast) TV… Continue reading ASA Sounds Off Over Five’s Loud Adverts

Swedish advertisers are placing greater importance on the internet as an advertising medium, with 72% of 89 advertisers questioned claiming to advertise online, according to a new survey from the Association of Swedish Advertisers (ASA). Banners and co-op adverts were found to be the most common advertising medium, with more than half using search engine… Continue reading Increasing Online Uptake In Swedish Advertisers

While the mobile phone market keeps increasing, the rate of growth predicted is to slow from the double digit rises the market has experienced over the past few years, with shipments expected to rise by just 6% year on year, according to high-tech market research firm In-Stat. The Humming Along: 2005 Mobile Phone Market Forecast… Continue reading Mobile Phone Market Starting To Slow

Phillippe Wahl has been named as chief executive officer of French advertising group Havas, with Vincent Bolloré, the company’s single largest shareholder, taking up the role of chairman of the board. After a meeting last night, Bolloré was appointed the new chairman in a management restructure which will see a new generation of executives, promoted… Continue reading Bollore Named As Chairman Of Havas

The rise of Freeview looks set to receive another boost next summer, with BT believed to be developing a terrestrial set-top box capable of tapping into its network to supplement free-to-air channels with IPTV content and paid-for broadcasts.The new product, long expected from the telecoms giant (see BT Plans To Take On BSkyB With Broadband… Continue reading BT To Supplement Freeview With On-Demand Content

Channel 4 has acquired the broadcast rights to a number of hit American shows from Warner Bros, continuing its strategy of importing big-budget comedy and drama programmes, as outlined in its spring schedule earlier this year.The move will see new disaster series, Invasion, included in Channel 4’s schedules, while sitcom The War at Home promises… Continue reading Channel 4 Bolsters Schedule With New US Shows

The BBC has acquired extra satellite bandwidth from Luxembourg-based SES Global, but this morning denied that it was preparing for an imminent launch of high definition (HD) services.A spokeswoman for the Corporation was quick to quash reports that a roll-out of superior quality broadcasts was on the cards, stating that, although there has been extensive… Continue reading New BBC Bandwidth Could Lead To HDTV Launch