More Industry News articles

May saw the nation’s penchant for text messaging flourishing, with a record number of messages sent during the month. A whopping 2.63 billion texts were transmitted, according to the Mobile Data Association (MDA), representing an increase of 20% year on year.May also saw the highest average daily figure recorded to date, with 85 million messages… Continue reading Texts Continue To Rise Throughout May

GCap Media has teamed up with software giants, Microsoft Windows, allowing users to download the song they’re currently listening to and search from 500,000 old and new tracks, which they can mix, organise and burn.The £750,000 deal starts this month, with Windows XP sponsoring all streaming media activity across the musicradio.com and classicfm.com websites, during… Continue reading GCap And Microsoft To Offer Legal Downloads

ITV is to create a series of interactive applications, running across all digital platforms, to support some of its highest profile audience-participation shows, such as The Great British series.The broadcaster will work with interactive technology specialist, emuse, to roll out the new services, providing synchronised applications regardless of the viewer’s chosen digital platform.Working in what… Continue reading ITV To Offer More Interaction After Deal With Emuse

Cable connections in US broadband households are declining, with research and consulting firm, Strategy Analytics, predicting digital subscriber lines (DSL), fibre and other types of broadband to make up over 10% of the market by 2010. Strategy Analytics forecasts broadband households in the US to rise to 77.6 million by 2010, up from 34.1 million… Continue reading DSL Overtaking Cable Broadband In US

Cinema advertising in the US is increasing in popularity with advertisers, with estimates released by the Cinema Advertising Council (CAC) showing that advertisers invested $438 million on cinema adverts in 2004, an increase of 23% over 2003. These figures make cinema one of the fastest growing major advertising media in the US, according to the… Continue reading Advertisers Latch On To Cinema Advertising

TNS Media Intelligence has predicted advertising expenditure in the US to reach $145.3 billion in 2005, up 3.4% year on year; not quite the impressive growth of 9.8% enjoyed by the industry in 2004. Speaking at the AdWatch conference in Manhattan, Steven Fredericks, TNS president and chief executive officer said that he was: “encouraged that… Continue reading TNS Predicts Muted Adspend Growth In 2005

Readers of August’s edition of top music magazine, Q, will be given the chance to listen to over a million tunes for free with online downloading service, Napster.The initiative will see Emap’s flagship music magazine boast the biggest covermounted CD ever, featuring 15 summer tracks from artists such as, the Flaming Lips, The Magic Numbers,… Continue reading Q To Draw Readers With A Million Free Songs

Virgin Atlantic has become the first non-radio firm in Britain to jump aboard the podcasting bandwagon, offering customers themed programmes covering travel and sightseeing which can be downloaded before a trip and enjoyed either en-route, or while customers explore their holiday destination.The move, described by Virgin as the latest in its history of “firsts,” continues… Continue reading Airline Latest To Jump On Podcast Craze

TV advertisers are receiving mixed signals over the issues raised by personal video recorder (PVR) technology. A recent study by Frank N.Magid Associates claims that despite advertisers fears of TV adverts being skipped with the new technology, 55% of PVR users stop to watch adverts that catch their eye. New research from ESPN confirms this,… Continue reading PVRs Send Mixed Signals For TV Advertisers

Associated Newspapers is to invest nearly £100 million in new printing facilities, with the announcement that it will build a new £80 million plant near Oxford and spend an additional £16 million on its Harmsworth Quays site in London.The publisher, which is wholly owned by Daily Mail and General Trust (DMGT), announced the move this… Continue reading Associated Print Investment Brings Full Colour Papers