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Analyst, Merrill Lynch, has revised its adspend forecasts for the US newspaper industry, with estimates for advertising expenditure being lowered due to an uneven economy and an industry resurgence for the second half of 2005. Merrill forecasts newspaper adspend (print and online combined) to rise by 3.3% in 2005, revised down from 4%, based on… Continue reading Merrill Revises Down US Newspaper Ad Predictions

BSkyB has announced plans to allow movie and sports content via the internet, moving the company into direct competition with London-based HomeChoice and the fledgling on-demand services of the nation’s cable companies.A spokesman for the satellite superpower confirmed newspaper reports of the new service, which will mark the company’s first steps towards offering truly on-demand… Continue reading Sky To Provide Content Via Internet Downloads

WAP usage continues to go from strength to strength, with a total of 1.76 billion page impressions viewed in the UK during April, according to the latest figures from the Mobile Data Association (MDA).The new figure represents a 24% increase in WAP pages viewed compared with the same period in 2004, and an average daily… Continue reading UK WAP Usage Continues To Grow

Channel 4 has extended its deal with Endemol UK to retain the UK rights to Big Brother for another two years, signalling the broadcaster’s confidence in the programme after a heated ratings battle with ITV’s Celebrity Love Island.The new deal will see Channel 4 airing Big Brother and its spin-off programmes to the end of… Continue reading Channel 4 Extends Rights To Big Brother

UBC Media has seen its losses narrow in the 12 months to 31 March, with the company’s full year results revealing an increase in advertising revenues in the face of a largely depressed market.The company’s outlook is optimistic, with second quarter revenues for 2005 growing by 22% on quarter one last year in the face… Continue reading UBC Optimistic As Ad Revenues Outpace Market

UK advertising expenditure has totalled £3,993 million in the first quarter of 2005. The internet confirmed industry predictions for a strong performance, rising by an impressive 48.9% year on year, according to the latest figures from the Advertising Association (AA). The AA shows, in its Quarterly Survey of Advertising Expenditure, total adspend in the UK… Continue reading UK Adspend Up 5.3% In Q1 2005

UBC Media has seen its losses narrow in the 12 months to 31 March, with the company’s full year results revealing an increase in advertising revenues in the face of a largely depressed market. The company’s outlook is optimistic, with second quarter revenues for 2005 growing by 22% on quarter one last year in the… Continue reading UBC Optimistic As Ad Revenues Outpace Market

UK advertising expenditure has totalled £3,993 million in the first quarter of 2005. The internet confirmed industry predictions for a strong performance, rising by an impressive 48.9% year on year, according to the latest figures from the Advertising Association (AA).The AA shows, in its Quarterly Survey of Advertising Expenditure, total adspend in the UK to… Continue reading UK Adspend Up 5.3% In Q1 2005

Online newspapers are increasing in popularity, with more than a fifth of internet users who read newspapers now relying primarily on web editions, according to research from Nielsen//NetRatings. The findings showed that a significant 21% of web users who read newspapers have transferred their readership to online counterparts, while 72% of online users who consume… Continue reading Online Newspaper Sites Increasing In Popularity

The power of television advertising is changing hands, with new technology causing increasing concern for advertisers. The digital era is giving viewers the power to dictate their television viewing habits, in short, the ability to fast-forward through adverts.For the advertising world television adverts are an integral part of brand communication.However, with the growing uptake of… Continue reading Preparing For The PVR