More Industry News articles

BPA Worldwide and MediaTel.co.uk today announced that circulation and audience data for BPA’s U.K. and European members will be available to MediaTel.co.uk subscribers, starting with the June 2005 reporting period.“The inclusion of BPA headline data on MediaTel.co.uk will help major advertisers and agencies across the U.K. gain access to circulation and audience data for some… Continue reading BPA Worldwide Circulation And Audience Data Soon To Be Available On MediaTel.co.uk

Outdoor specialist, Poster Publicity, will relaunch as Kinetic early next week, with an internal soft launch to staff this Friday afternoon following its merger with advertising giant, WPP’s Portland Outdoor.A source within the company confirmed the new name to NewsLine this morning, ending speculation surrounding the firm since May, when Kinetic was revealed as one… Continue reading WPP’s Kinetic To Launch Next Week

Mobile television is coming into a realm of its own, with research experts and mobile service providers predicting that the new technology will increase its penetration rate over the next few years. A report last month by research company Frost & Sullivan forecast the mobile phone arena to receive substantial investment from service providers, predicting… Continue reading Industry Increases Investment In Mobile Phone Content

The English Heritage Theatre in Saville Row was the venue for the launch yesterday of BARB’s new consultation project titled Future Into View.BARB CEO, Bjarne Thelin, made it clear that actions drawn out of the consultation could be considered from this point on, not held back until the new contract launches in 2010. Already BARB… Continue reading BARB Launches Future Into View Consultation

Speech radio listeners recall more advertising, according to new research published by Chrysalis Radio and NOP, with the medium more involving and attention grabbing than music radio. The study found speech radio to be more attention grabbing than music radio, with listeners 19% more likely to pay attention to advertising than on music stations. Other… Continue reading Speech Radio Listeners Recall More Advertising Than Music

Ofcom has called for the BBC to be overseen by an independent body, expanding on the current plan for a BBC Trust representing the interests of licence fee payers, in its response to the Government’s green paper on charter renewal.Ofcom’s submission calls on the Government to secure the future of public service broadcasting (PSB) from… Continue reading Ofcom Calls For Independent BBC Regulator

Reports this morning suggest that supermarket giant, Tesco, may be struggling to gain significant revenues from its in-store TV network, Tesco TV, and is considering removing its ad sales business from incumbent JC Decaux.According to a report by MediaGuardian, the supermarket’s ambitious network of plasma screens has failed to prove its worth, with the company… Continue reading Tesco TV Shopping For New Sales House

London’s Jazz FM will be consigned to the internet and digital airwaves this morning, as GMG Radio officially launches Smooth FM in its place across the capital.The transition, due to take place at 10am, will mark the final phase in the station’s shift to attract a larger audience share through a wider range of music.The… Continue reading Smooth FM Hits London Airwaves As Jazz Bows Out

Ulster TV has approved its offer for the Wireless Group (TWG) at an extraordinary company meeting, held yesterday. UTV made a bid for TWG group in April, offering £98.2 million for the group, equating to 91 pence in cash for each Wireless share (see UTV Offers £98.2 Million For Wireless). UTV directors believe that the… Continue reading UTV Approves Bid For TWG

Internet advertising in the US totalled over $2.8 billion for the first quarter of 2005, resulting in the highest reported quarter in nine consecutive growth quarters. According to the latest figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), Q1 2005 revenues represent a 26% increase over Q1 2004 and a 4.3% rise… Continue reading US Online Adspend Hits $2.8 Billion In Q1 2005