More Industry News articles

Speech radio listeners recall more advertising, according to new research published by Chrysalis Radio and NOP, with the medium more involving and attention grabbing than music radio.The study found speech stations to be more attention grabbing than their musical counterparts, with listeners 19% more likely to pay attention to advertising placed within speech output.The research… Continue reading Speech Radio Listeners More Receptive To Advertising

The traumatic and protracted switchover process for the current BARB contract was hardly mentioned at the launch of BARB’s consultation project, Future Into View, on Tuesday this week. It would have been impolite to do so – after all, the BARB executive had just presented a very professional and thoughtful analysis of where we are,… Continue reading Bottom Line To Remain The Bottom line In Next BARB Contract

Telewest has secured agreements with several broadcasters ahead of the launch of its TV-on-demand service, paving the way for a fully-fledged IPTV roll-out by the end of next month.The cable provider has signed BBC Worldwide, Discovery Networks Europe and the National Geographic Channel Europe to supply programming for its imminent on-demand service, rolling out across… Continue reading Telewest Signs Content Providers To On Demand Service

The Media Planning Group (MPG) has appointed former Aegis CEO, Mark Craze, to work alongside current CEO, Marc Mendoza, in the first move of a “heavyweight investment programme,” designed to propel the company and spur its growth in the UK.Craze, who was CEO of Aegis Media UK until April 2004, will take up his new… Continue reading MPG Signs Craze As Investment Programme Takes Off

Indie rock station Xfm has been awarded the coveted Manchester FM radio licence, marking the station’s first permanent regional FM expansion outside of the capital.Industry regulator, Ofcom, confirmed the win for the GCap Media-station, following a closely fought battle with applications from several of the nation’s largest radio operators.Xfm carried out a trial broadcast within… Continue reading Xfm Scoops Close Fought Manchester FM Licence

Advertisers and marketers are lacking confidence in measuring their web marketing, according to a new study by WebTrends with only 5% of those surveyed claiming they were “very confident” in the measured effects of their web marketing.WebTrends’ study, shows that a massive 39% have “no idea” what method their website is currently using to identify… Continue reading Advertisers Lack Confidence In Web Measurement

The Committee of Advertising Practice (CAP), responsible for the UK advertising codes, has published new rules and guidance for alcohol advertising, seeking to address public concerns over the promotion of under-age and irresponsible drinking.The guidelines follow a public consultation and are published by the Broadcast Committee of Advertising Practice (BCAP). The new television advertising rules… Continue reading New Ad Guidelines To Clamp Down On Teen Drinking

Advertisers and marketers are lacking confidence in measuring their web marketing according to a new study by WebTrends, with only 5% of those surveyed claiming they were “very confident” in the measured effects of their web marketing. WebTrends’ study, shows that a massive 39% have “no idea” what method their website is currently using to… Continue reading Advertisers Lack Confidence In Measuring Web Marketing

The number of personal video recorders (PVRs) in the US are predicted to reach 32 million by 2010, with 7.4 million PVRs users forecast for the end of the first quarter of 2005, according to Interpublic Group’s Magna Global USA. The media company is uncertain whether the uptake of these devices will remain enthusiast-orientated, of… Continue reading PVRs To Reach 32 Million By 2010

Kelvin MacKenzie has revealed a desire to buy Chrysalis-owned LBC radio, if the group were willing to sell. According to a report in this morning’s MediaGuardian, MacKenzie said that he was “very interested in radio, and very, very interested in speech radio, ” adding: “LBC is not for sale, but if it were I would… Continue reading MacKenzie Admits Interest In LBC Radio