Londoners are shunning online advertising in favour of outdoor campaigns, according to Viacom Outdoor, whose latest research claims that entertaining campaigns on the capital’s buses and the tube are seen as a welcome addition to the commuting landscape.Viacom’s study, billed as one of the most “in-depth and innovative studies of London commuters ever,” claims that,… Continue reading Research Claims Ads Improve Bus and Tube Networks
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Emap has secured control of Scottish Radio Holdings (SRH) for £391 million, seizing control of the company’s 22 radio stations and selling its newspaper interests off to Johnston Press for £155 million. The SRH board accepted Emap’s deal, which values the company at £391 million, with the company receiving 1,088 pence per share, after rejecting… Continue reading Emap Buys Scottish Radio Holdings
Xfm has announced the management structure for its newly-won FM licence in Manchester, promoting Andy Ashton to the newly-created role of programme director for the Xfm Network to oversee the station’s launch.As well as continuing his role as programme controller for Xfm in London, Ashton will assume responsibility for developing output for Xfm Manchester, which… Continue reading Xfm Lines Up Management For Manchester Launch
Emap has secured control of Scottish Radio Holdings (SRH) for £391 million, seizing control of the company’s 22 radio stations and selling its newspaper interests off to Johnston Press for £155 million.The SRH board accepted Emap’s deal, which values the company at £391 million, with the company receiving 1,088 pence per share, after rejecting an… Continue reading Emap Snaps Up SRH For £391 Million
In May, media agencies and industry bodies used the performance of the advertising market from the first quarter of 2005 to predict advertising expenditure for the coming year. Online advertising was shown to perform in line with predictions, growing at a rapid rate. At the beginning of the month, analyst eMarketer, released new forecasts for… Continue reading INSIGHTanalysis: Media Healthcheck – May 2005
BSkyB has signed a deal to become the sole owner of Artsworld, the UK’s only dedicated arts and culture channel, in a move which will make the channel available to the broadcaster’s seven million subscribers from September.Since its launch on December 2000 Artsworld has been available to Sky customers for an additional subscription fee of… Continue reading Sky Scoops Artsworld To Bolster Portfolio
The US advertising economy continues to look mixed with results from two major media, outdoor and business to business media giving confusing signals to marketers. Outdoor advertising expenditure in the US was shown to rise only 2.9% during the first quarter of 2005, a much slower rate than previously estimated by industry experts. Business to… Continue reading Mixed Outlook For US Advertising Market
Celebrity Love Island delivered a parting blow to Big Brother last night, ending its five week run with a peak audience of 5.9 million at 10pm, trouncing Channel 4’s rival reality show, which peaked at 4.2 million despite over-running ITV by half an hour.Love Island averaged 5 million viewers across its hour and a half… Continue reading Love Island Bows Out With 5.9 Million
Virgin radio has poached GCap Media’s head of agency sales, Nick Hewat as its new sales director, ahead of Fru Hazlitt’s instatement as the station’s new chief executive this summer.Hewat, who will end a five year career with GCap, formerly Capital Radio Group, will take over as Virgin’s sales director following Lee Roberts’ departure from… Continue reading Virgin Scoops GCap Boss For Sales Role
UBC Media has seen its losses narrow in the 12 months to 31 March, with the company’s full year results revealing an increase in advertising revenues in the face of a largely depressed market.The company’s outlook is optimistic, with second quarter revenues for 2005 growing by 22% on quarter one last year in the face… Continue reading UBC Optimistic As Ad Revenues Outpace Market
