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Tonight sees Channel 4 launch its second digital entertainment channel, with More4 due to begin broadcasting to Freeview, Sky and Cable households at 8pm this evening.The new channel, which will broadcast daily from 4pm to 6am after tonight’s launch, has already courted controversy, with its launch schedule including a satirical drama on former home secretary… Continue reading More4 Set For Debut Broadcast Tonight

Reports over the weekend claim French entrepreneur and chairman of Havas, Vincent Bollore, is preparing to increase his stake in British media firm Aegis to nearly 20%, adding further credence to rumours that his Groupe Bollore will soon make an offer for purchase of the company.Bollore has been steadily increasing his stake in Aegis for… Continue reading Bollore Set To Increase Aegis Share Further

Research and analysis firm Ipsos has announced the purchase of rival MORI in a deal worth £88 million, bringing the famous research brand under its control and renaming it Ipsos Mori.The acquisition significantly expands Ipsos’ capabilities in the UK, as well as widening its abilities in the European and global markets.MORI’s reputation is well established… Continue reading Ipsos Boost Profile With MORI Merger

Associated Newspapers and Metro International today confirmed the creation of an Irish edition of Metro, the free morning newspaper, to be published in partnership with The Irish Times Limited.The newspaper will be launched today in Dublin, with Metro International initially owning 10%, while Associated commands 90% of the new venture’s share capital.Pending clearance from competition… Continue reading Metro Branches Out With Irish Edition

Groupe Bollore, headed by Havas chief executive and French entrepreneur Vincent Bollore, is preparing to increase its stake in Aegis, fuelling industry speculation over a possible take-over bid for the media and communications business. According to reports this weekend in the Sunday Times, Bollore intends to push his stake up to almost 20%, after increasing… Continue reading Groupe Bollore To Push Aegis Stake To 20%

During September, internet uptake and consumption was central to the media industry, with a number of reports showing strong growth for the platform and discussing the implications this has on the advertising world. Research published at the beginning of the month by online magazine, Direct claimed that marketers are shifting their adspend onto online, with… Continue reading INSIGHTanalysis: Media Healthcheck – September 2005

UK advertising expenditure is forecast to rise by 2.3% at current prices this year, with online adspend expected to lead the way in terms growth; up 39.6% according to the latest predictions from the Advertising Association’s (AA) Advertising Forecast. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and… Continue reading UK Adspend To Rise By 2.3%

Online advertising expenditure has overtaken outdoor adspend for the first time this year, reaching £490.8 million in the first half of 2005, an increase of 62%, according to new figures from PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). Online was shown to achieve a share of 5.8% in the first half of the… Continue reading Online Adspend Over Takes Outdoor

An increasing number of mobile phone users play and download games on their mobile phones, with a new study from NPD Group showing that 27% of users play games on their handsets. Downloading mobile phone games is seen as a potential source of revenue for mobile phone operators, however. According to Telephia 36% of games… Continue reading Mobile Game Downloading On The Rise

French entrepreneur Vincent Bollore has further increased his stake in Aegis, pushing it up to 13.35% and heightening industry speculation of his intentions surrounding the media communications company. The move follows Bollore slowly raising his profile in the firm, gaining share throughout August from 9% just last week. Earlier this week, global advertising agency, WPP,… Continue reading Bollore Pushes Aegis Stake To 13.35%