More Industry News articles

UBC Media has seen its losses narrow in the 12 months to 31 March, with the company’s full year results revealing an increase in advertising revenues in the face of a largely depressed market.The company’s outlook is optimistic, with second quarter revenues for 2005 growing by 22% on quarter one last year in the face… Continue reading UBC Optimistic As Ad Revenues Outpace Market

The power of television advertising is changing hands, with new technology causing increasing concern for advertisers. The digital era is giving viewers the power to dictate their television viewing habits, in short, the ability to fast-forward through adverts.For the advertising world television adverts are an integral part of brand communication.However, with the growing uptake of… Continue reading Preparing For The PVR

The marketing profession is predicting a gloomy outlook for the industry, forecasting declines and radical cut backs in expenditure, according to the latest survey results from the Chartered Institute of Marketing (CIM).The Marketing Trends Survey, which questioned senior marketing professionals on their businesses and prospects for the future, showed that marketers are significantly less likely… Continue reading Gloomy Outlook For Marketers

Highbury House Communications shareholders have approved the sale of 38 magazine titles to rival publisher, Future, for a cash consideration of £30.5 million.The sale was approved at an extraordinary general meeting held by Highbury House.The titles purchased include, Fast Cars, Fast Bikes, DJ, DVD Review, the What Video group of magazines and Highbury’s puzzle offerings.… Continue reading Highbury Shareholders Approve Magazine Sale

Simon Hills, IPC Media’s corporate advertisement director, has stepped down after 17 years with the publishing firm in order to concentrate on “new adventures and challenges in a different environment.”Amongst other achievements with IPC, Hills was responsible at one time or another for the running of IPC SouthBank, the company’s weekly magazines division and its… Continue reading Hills Steps Down As IPC Ad Director

The marketing profession is predicting a gloomy outlook for the industry, forecasting declines and radical cut backs in expenditure, according to the latest survey results from the Chartered Institute of Marketing (CIM). The Marketing Trends Survey, which questioned senior marketing professionals on their businesses and prospects for the future, showed that marketers are significantly less… Continue reading Gloomy Outlook For Marketers

The majority of personal video recorder (PVR) households are relatively new to the technology, with the devices not yet affecting their television viewing behaviour, according to new research from ESPN. According to the findings, about two-thirds of PVR users got their devices in the last six months, with 85% of consumers owning only one, while… Continue reading PVRs Not Yet Affecting TV Viewing Behaviour

Specialist magazine publisher, Future, has appointed customer communication company, Broadsystem, to help strengthen itself through increased advertising and subscription revenue.The deal will see Broadsystem build a bespoke, specialist database to Future’s requirements, then managing data feeds with experienced personal to help Future understand the data process.Future will have full access to data analytics and marketing… Continue reading Future Focuses On Data To Boost Revenues

Virgin Radio is to boost the appeal of its classic rock station with the addition of live programming, a move designed to increase audiences and create a more tangible station identity.The content change will see Gordon Loncaster join Richard Skinner in becoming the first voices to be heard on the digital station when live programming… Continue reading Virgin To Boost Rock Station With Live Output

The Asia-Pacific region is growing increasingly important in terms of mobile service roaming, with its base forecast to rise to 170 million roamers, up from 36 million in 2004 and accounting for 20% of the world’s outbound roamers by 2010, according to a new study by Informa Telecoms & Media. Informa estimates that outbound roamers… Continue reading Asia-Pacific Sees Growth In Mobile Roaming