More Industry News articles

Europe has overtaken North America as the second largest broadband market in the world, with Strategy Analytics predicting total broadband penetration in Western Europe to reach 63% by 2010, with 93% of online households using broadband to access the internet. Strategy Analytic’s Europe Surges Ahead on Broadband report forecasts that, by the end of the… Continue reading Europe Overtakes North America In Broadband Penetration

June saw a new record for text messages, with a total of 86.7 million messages sent on average per day throughout the month, topping 2.6 billion messages in total, according to new figures from the Mobile Data Association (MDA). The MDA showed person to person texts sent across the UK GSM network operators last month… Continue reading June Sets Record For Number Of Text Messages Sent

Innovative advertisers can take advantage of the impending growth in personal video recorder (PVR) take-up, with new research from media agency Starcom showing that fast forward technology allows adverts to be seen in an uncluttered environment, resulting in a greater ‘share of mind,’ making them more likely to be recalled. Previous industry opinion was that… Continue reading Strong Creative Helps Negate PVR Ad Avoidance

Consumers are increasingly using their mobile phones to play music and games, and gamble, opening up lucrative new revenue streams for mobile and content industries, resulting in the global mobile entertainment market predicted to be worth $42.8 billion by 2010. Informa Telecoms & Media’s new Mobile Entertainment report claims that emerging new markets, such as… Continue reading Global Entertainment Market To Reach $42.8 Billion By 2010

Advertisements on the London Underground train network will be included in the POSTAR survey following the accreditation of the Tube Research Audience Classification (TRAC) system by POSTAR’s management.Helen Tridgell, managing director of POSTAR, announced today that the move is the first step towards unified out of home media measurement, expressing delight at the inclusion of… Continue reading POSTAR Expands To Include Tube Advertisements

Pay-TV provider Top Up TV has signed Setanta Sports to its portfolio of channels, initially offering the channel to its Scottish customers, but giving the channel the potential to reach more than five million Freeview households.Setanta, the exclusive live broadcaster of Scottish Premier League, will begin broadcasting to Top Up TV customers in the Scottish… Continue reading Top Up TV Brings Setanta To Scottish Freeview Homes

Newspaper publishing group, Trinity Mirror, has increased its group revenue by 1.2% during the first six months of 2005, despite contending with a difficult advertising market, reflecting the slowdown of the UK economy since the beginning of the year.In its interim results published today, the Group revealed operating profit to be up 7.9% year on… Continue reading Trinity Sees Revenues Rise Despite Difficult Ad Market

ITV Sales has begun taking bookings for interactive ad campaigns on the broadcaster’s newest digital channel, ITV3.The entertainment and drama-focused station will begin broadcasting interactive content within its ad breaks from 1st August, marking an extension of ITV’s interactive portfolio and offering a variety of new features to advertisers.To celebrate the launch, ITV is promoting… Continue reading ITV3 Celebrates Interactive Ads With Cut-Price Fees

ITV has signed Yahoo! UK & Ireland to provide search technology, sponsored search and contextual advertising on its network of websites, including microsites for high-profile shows such as I’m a celebrity…Internet users visiting any site within ITV.com, such as the broadcaster’s Soaps, Motor or Football pages, will be presented with a Yahoo branded search box,… Continue reading ITV Signs Yahoo! For Search Solutions

Innovative advertisers can take advantage of the impending growth in personal video recorder (PVR) take-up, with new research from media agency Starcom showing that fast forward technology allows adverts to be seen in an uncluttered environment, resulting in a greater ‘share of mind,’ making them more likely to be recalled.Previous industry opinion was that PVRs… Continue reading Strong Creative Helps Negate PVR Ad Avoidance