More Industry News articles

The latest consumer study from TeleGeography Research shows that 30% of residential broadband subscribers in the US have never heard of voice-over-internet-protocol (VoIP), identifying a problem for marketers of the technology. TeleGeography’s research reveals a strong, positive correlation between familiarity of VoIP and the likelihood of subscribing, with those familiar with the service 50% more… Continue reading VoIP Fails To Reach US Consumers

Highbury House Communications shareholders have approved the sale of 38 magazine titles to rival publisher, Future, for a cash consideration of £30.5 million. The sale was approved today at an extraordinary general meeting held by Highbury House. The titles purchased include, Fast Cars, Fast Bikes, DJ, DVD Review, the What Video group of magazines and… Continue reading Highbury Magazine Sale Approved

Carat International has successfully poached Anthony Jones, ZenithOptimedia’s worldwide research director to head up its Insight division, playing a key role with some of the company’s high-profile global clients, including Vodafone, Renault, Philips, and Pernod Ricard.The move will see Jones end a seven and a half year career with ZenithOptimedia, where he has held development… Continue reading Carat Signs ZenithOptimedia Man For Research Role

IPC ignite! has signed a six-figure deal to see weekly men’s magazine, Nuts, sponsor the Reality TV channel.The deal will see the weekly title sponsor key Reality TV programming through the week, along with its peak Saturday evening schedule. Reality TV focuses mainly on real people caught in dramatic real-life situations, with Nuts branding due… Continue reading Nuts Bags Sponsorship Deal With Reality TV

Regional newspaper group, Johnston Press, has this morning warned of deterioration in the advertising market, due mainly, it claims, to uncertainties surrounding the recent general election and a downturn in recruitment advertising.The company states that “more difficult” trading, paired with a downturn in Government recruitment in the run up to the general election had resulted… Continue reading Johnston Press Warns Of Advertising Slowdown

Lastminute.com has announced plans to enter into the realms of magazine publishing, appointing content, branding and publishing specialist, Zone, to launch its first customer magazine.Editorially, the lastminute.com magazine will reflect the interests, viewpoints and lifestyle choices of adventure savvy readers who share a proactive attitude to achieving “smart value” in their leisure pursuits.The new magazine… Continue reading Lastminute Signs Zone For Magazine Launch

ITV has retained mobile phone giant, Nokia, as the exclusive sponsor of X Factor‘s high-profile second series, due to air in the autumn, providing the firm with coverage across what promises to be one of ITV’s top performing shows of the year.Nokia’s sponsorship of the talent contest last year saw the company secure the full… Continue reading ITV Retains Nokia For X Factor Sponsorship

News International (NI) has announced a review of its media buying arrangements, inviting Carat, the incumbent agency who have worked on the NI account for almost a decade, to pitch for the business alongside other candidates.Commenting on the changes, Richard Webb, News Group Newspapers (NGN) general manager, said: “Carat have served us well during the… Continue reading News International Puts Buying Account Up For Grabs

Radio’s return on investment (ROI) is 49% higher than that of television, according to a new US study by Millward Brown and Information Resources Inc (IRI), which claims that radio moves products and increases sales, even when national television is present. Explaining the research, Gary Fries, president and chief executive officer of the Radio Advertising… Continue reading Radio Beats TV In Investment Return

Regional newspaper group, Johnston Press, has this morning warned of deterioration in the advertising market, due mainly, it claims, to uncertainties surrounding the recent general election and a downturn in recruitment advertising. The company states that “more difficult” trading, paired with a downturn in Government recruitment in the run up to the general election had… Continue reading Johnston Press Warns Of Advertising Slowdown