The Children’s Food Bill was re-introduced to Parliament yesterday afternoon by Mary Creagh MP, reigniting the debate over food advertising to children, and the possibility of an outright ban on the promotion of so-called ‘junk food’ to young TV viewers.A new report, The Children’s Food Bill – Why we need law, not more voluntary approaches,… Continue reading Food Fight Continues Over Children’s Advertising
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The US advertising economy continues to look mixed with results from two major media, outdoor and business to business media giving confusing signals to marketers. Outdoor advertising expenditure in the US was shown to rise only 2.9% during the first quarter of 2005, a much slower rate than previously estimated by industry experts. Business to… Continue reading Mixed Outlook For US Advertising Market
GCap Media today warned that the outlook for the radio advertising market remained weak, after advertising revenues fell dramatically during May. The company revealed that total group revenues dropped by 14% in May, on the back of “weak” consumer confidence and a decline in marketing spending from a number of key advertisers. GCap said that… Continue reading GCap And Chrysalis Warn Against Weak Radio Ad Market
Emap has secured control of Scottish Radio Holdings (SRH) for £391 million, seizing control of the company’s 22 radio stations and selling its newspaper interests off to Johnston Press for £155 million. The SRH board accepted Emap’s deal, which values the company at £391 million, with the company receiving 1,088 pence per share, after rejecting… Continue reading Emap Buys Scottish Radio Holdings
Londoners are shunning online advertising in favour of outdoor campaigns, according to Viacom Outdoor, whose latest research claims that entertaining campaigns on the capital’s buses and the tube are seen as a welcome addition to the commuting landscape.Viacom’s study, billed as one of the most “in-depth and innovative studies of London commuters ever,” claims that,… Continue reading Research Claims Ads Improve Bus and Tube Networks
Xfm has announced the management structure for its newly-won FM licence in Manchester, promoting Andy Ashton to the newly-created role of programme director for the Xfm Network to oversee the station’s launch.As well as continuing his role as programme controller for Xfm in London, Ashton will assume responsibility for developing output for Xfm Manchester, which… Continue reading Xfm Lines Up Management For Manchester Launch
Emap has secured control of Scottish Radio Holdings (SRH) for £391 million, seizing control of the company’s 22 radio stations and selling its newspaper interests off to Johnston Press for £155 million.The SRH board accepted Emap’s deal, which values the company at £391 million, with the company receiving 1,088 pence per share, after rejecting an… Continue reading Emap Snaps Up SRH For £391 Million
BSkyB has signed a deal to become the sole owner of Artsworld, the UK’s only dedicated arts and culture channel, in a move which will make the channel available to the broadcaster’s seven million subscribers from September.Since its launch on December 2000 Artsworld has been available to Sky customers for an additional subscription fee of… Continue reading Sky Scoops Artsworld To Bolster Portfolio
Celebrity Love Island delivered a parting blow to Big Brother last night, ending its five week run with a peak audience of 5.9 million at 10pm, trouncing Channel 4’s rival reality show, which peaked at 4.2 million despite over-running ITV by half an hour.Love Island averaged 5 million viewers across its hour and a half… Continue reading Love Island Bows Out With 5.9 Million
Virgin radio has poached GCap Media’s head of agency sales, Nick Hewat as its new sales director, ahead of Fru Hazlitt’s instatement as the station’s new chief executive this summer.Hewat, who will end a five year career with GCap, formerly Capital Radio Group, will take over as Virgin’s sales director following Lee Roberts’ departure from… Continue reading Virgin Scoops GCap Boss For Sales Role
