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BBC director general, Mark Thompson, has pledged to drive the Corporation forward with the adoption of the very latest broadcasting technologies, not just in digital television, but through radio, new media and on-demand services.Delivering his address at the Westminster Media Forum today, Thompson gave the Corporation’s response to the Government green paper on charter review,… Continue reading Thompson Pledges Drive For Digital Revolution

The IPA has announced the creation of a new resource for agencies, seeking to standardise the terminology used in making media bookings across the nation’s print titles.The trade body’s new PressLex database aims to reduce confusion caused by industry jargon, making the collection of data much easier.The IPA explains that, historically, agencies have tended to… Continue reading IPA Moves To Clarify Marketing Jargon

Mobile operator, 3, has extended its sponsorship deal with student TV network SUBtv after successfully targeting the typically awkward 19-34 demographic and building strong brand awareness with its video jukebox sponsorshipThe sponsorship deal, announced last year, saw the mobile firm sponsoring SUBtv’s new Video Jukebox service in 65 student union venues nation-wide (see SUBtv Signs… Continue reading SUBtv Brand Impact Sees Sponsor Extend Deal

City analysts are calling for more information from marketers on their advertising expenditure, according to the results of a survey published by the Institute of Practitioners in Advertising (IPA), in which city workers have struck out against the “veil of secrecy” which often shrouds marketing activity. The survey, conducted by Populus, polled the views of… Continue reading Analysts Call For Marketing Transparency

UK cinema admissions reached 10.6 million during April, with an average of 2.5 million each week, according to the latest figures published by the Cinema Advertising Association (CAA).Despite a strong performance, April experienced a drop in year on year comparisons due to it missing out on the bank holiday weekend in March. March was the… Continue reading April Cinema Strong, But Admissions Down On March

The recent decline in ITV’s audiences looks set to leave the broadcaster with a disappointing set of results at its Annual General Meeting later this week, with analysts and investors predicting that the viewer exodus will leave ad revenues for June down by 15 to 20%. The recent poor performance of high-profile, celebrity centric, programming… Continue reading ITV Set For Downbeat AGM After Viewer Exodus

The recent decline in ITV’s audiences looks set to leave the broadcaster with a disappointing set of results at its Annual General Meeting later this week, with analysts and investors predicting that the viewer exodus will leave ad revenues for June down by 15 to 20%.The recent poor performance of high-profile, celebrity centric, programming such… Continue reading ITV Set For Downbeat AGM After Viewer Exodus

Satellite radio in the US is failing to attract the expected audiences, with a new survey from The Media Audit revealing that the medium is performing poorly in terms of penetration rates. From a total sample of 117,737 respondents, only 571 adults aged 18+ said they listened to satellite radio at least once in the… Continue reading Satellite Radio In US Fails To Penetrate Markets

Scottish Radio Holdings has unveiled its first half results, giving investors a mixed picture of its performance, with a strong first half operating result overshadowed by lacklustre trading and a drop of 7% in broadcasting revenues year on year for April. The company’s overall turnover in the first half was up 10% on the last… Continue reading SRH Gives Mixed Results To Investors

Emap advertising has announced the promotion of deputy magazine sales director, Jason Trout, to the management board, helping to maintain strong focus on the development of the company’s magazine offering.The role will see Trout heading up the company’s three magazine market divisions: Men’s, Women’s and Youth. Trout will also oversee the development of the magazine… Continue reading Emap Reels In Trout For Board Position