Ntl’s fledgling video on-demand service looks set for a huge boost this month, as an extra 100,000 customers are given access to the company’s TV-replay and movie content at the touch of a button.The extended roll-out of the service will encompass Luton, Broxbourne, Huddersfield, Dewsbury and parts of Hertfordshire and Bedfordshire, taking ntl’s on-demand subscriber… Continue reading NTL Extends On-Demand Coverage By 100,000
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GCap Media has become the first broadcaster in Britain to allow independent audits of its SMS and e-mail databases, signing up to allow ABC Electronic (ABCE) to verify its data.The company hopes to send a “clear message to the mobile market” with its pledge to keep accurate data, providing “credible data” to support its opt… Continue reading GCap To Provide Audited Text And E-mail Stats
The Times‘ advertising sales director, Mathew Watkins, has defected to the Telegraph to become the newspaper’s new group sales director, ending his career with News International’s flagship quality title which has spanned more than a decade.The new role will see Watkins responsible for all advertising at the Telegraph, including its classified division, reporting to the… Continue reading Telegraph Scoops Times Ad Director
ITV has signed its second poker sponsorship in as many months, with littlewoodspoker.com signing up for both broadcast and online sponsorship of ITV1’s All Star Poker Challenge.The deal follows similar coverage by online gaming firm, 24h Poker, which last month agreed to sponsor ITV2’s high-profile The Rebel Billionaire (see Poker Firm To Sponsor ITV2 Branson… Continue reading ITV Deal Secures Littlewoods Poker Sponsorship
The Telegraph Group has awarded its direct marketing business to Hall Moore CHI following a closely fought three-way pitch against Personal and Rapier.The move completes the consolidation of the Telegraph‘s business into the Clemmow Hornby Inge group, which already includes CHI for the newspaper’s above-the-line advertising and Naked Inside for communications planning.Explaining the importance of… Continue reading Telegraph Signs Hall Moore CHI For Direct Marketing
British publishing firm, Pearson, has made upbeat predictions for its performance throughout 2005, stating that pretax loss for the first half of the year was lower than expected, leading to confidence in the company achieving “strong growth” in 2005 as a whole.Pearson, which publishes the Financial Times and Penguin books, recorded a pretax loss of… Continue reading Pearson Delivers Confident Predictions For 2005
Omnicom’s pooled buying arm, OPera Media, has announced the departure of its radio director Jonathan Gillespie, who leaves the firm with no new position to take up, ending his relationship with the company he joined at its launch last year.The radio chief’s departure is believed to have been amicable, with Gillespie now taking a break… Continue reading OPera Radio Director Steps Down
A new channel, dedicated to combat sports, is set to launch on Sky at the end of January, giving viewers easy access to boxing, wrestling, kickboxing and martial arts.Fight+ will feature a mix of live fights, lifestyle programming, films and documentaries, available for a monthly subscription of around £3 per month.The service also plans to… Continue reading Dedicated Fighting Channel Set For January Launch
The Guardian has dropped its yearly subscription charges for digital editions of the newspaper, instead allowing customers to pay for content in one-off payments, with some access packages costing as little as £1.50.The move, which also sees annual subscription costs to The Observer abandoned, is designed to make the newspapers’ online editions more easily accessible,… Continue reading Guardian Drops Subscriptions For Digital Edition
GMG Radio’s Smooth FM is to begin airing football coverage from August, with the station’s first sports-coverage provided by a deal with Chelsea FC to carry full commentary rights for the next three seasons.The deal marks the first time that all of Chelsea’s games will be broadcast in London on FM, and signals the first… Continue reading Smooth FM Signs Up For Chelsea FC Coverage
