More Industry News articles

Mobile television is coming into a realm of its own, with research experts and mobile service providers predicting that the new technology will increase its penetration rate over the next few years. A report last month by research company Frost & Sullivan forecast the mobile phone arena to receive substantial investment from service providers, predicting… Continue reading Industry Increases Investment In Mobile Phone Content

Outdoor specialist, Poster Publicity, will relaunch as Kinetic early next week, with an internal soft launch to staff this Friday afternoon following its merger with advertising giant, WPP’s Portland Outdoor.A source within the company confirmed the new name to NewsLine this morning, ending speculation surrounding the firm since May, when Kinetic was revealed as one… Continue reading WPP’s Kinetic To Launch Next Week

Speech radio listeners recall more advertising, according to new research published by Chrysalis Radio and NOP, with the medium more involving and attention grabbing than music radio. The study found speech radio to be more attention grabbing than music radio, with listeners 19% more likely to pay attention to advertising than on music stations. Other… Continue reading Speech Radio Listeners Recall More Advertising Than Music

The English Heritage Theatre in Saville Row was the venue for the launch yesterday of BARB’s new consultation project titled Future Into View.BARB CEO, Bjarne Thelin, made it clear that actions drawn out of the consultation could be considered from this point on, not held back until the new contract launches in 2010. Already BARB… Continue reading BARB Launches Future Into View Consultation

Ofcom has called for the BBC to be overseen by an independent body, expanding on the current plan for a BBC Trust representing the interests of licence fee payers, in its response to the Government’s green paper on charter renewal.Ofcom’s submission calls on the Government to secure the future of public service broadcasting (PSB) from… Continue reading Ofcom Calls For Independent BBC Regulator

Sports broadcaster, Setanta Sports, has appointed Media Icon to handle TV sales for its Setanta Sports channel in the UK, including its live coverage of Scottish Premier League football.Setanta won the rights to broadcast Scottish Premier League games from the 2004/5 season and has already built a subscriber base of over 100,000 residential customers in… Continue reading Setanta Signs Icon To Offer Sponsorship Packages

Internet advertising in the US totalled over $2.8 billion for the first quarter of 2005, resulting in the highest reported quarter in nine consecutive growth quarters. According to the latest figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), Q1 2005 revenues represent a 26% increase over Q1 2004 and a 4.3% rise… Continue reading US Online Adspend Hits $2.8 Billion In Q1 2005

Japan is leading the Asia-Pacific region in the retail e-commerce division, with sales of $38.4 billion in 2004, making it roughly one-third the size of the US market, according to eMarketer’s new Asia-Pacific E-Commerce report. South Korea was shown to reach sales of $6.3 billion in 2004, with China and Taiwan tied third, each with… Continue reading Japan Leads Asia-Pacific For E-Commerce

Channel 4 have entered “meaningful negotiations” with the nation’s bookmakers to secure a subsidy for its horseracing coverage after pushing back the deadline for a decision last week.The broadcaster is believed to require £8 million from the racing coalition, comprising bookmakers, racecourses and the Levy Board, in order to continue coverage of over 200 hours… Continue reading Channel 4 In Negotiations For Racing Subsidy

Ulster TV has passed an extraordinary general meeting resolution approving the purchase of the Wireless Group, owners of TalkSport, in a deal worth around £98 million.The move marks the first of two hurdles which UTV must overcome to complete such a purchase, with the deal still remaining dependent on approval from Michael Martin, the Irish… Continue reading UTV Shareholders Approve TWG Acquisition