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Publicis Groupe-owned ZenithOptimedia has revised downwards its UK advertising expenditure forecasts for 2005, citing worries over the health of the economy as well as a ‘signicant fall-off in advertiser demand’ in the second quarter of this year. The agency has cut its predictions for UK advertising growth from the 4.9% forecast in April, to just… Continue reading ZenithOptimedia Cuts 2005 Adspend Forecast

Cable giants NTL and Telewest look set to announce their long-awaited merger this month, with reports over the weekend predicting that the two companies would begin formal steps towards consolidation before the end of July.The Independent on Sunday claims the tie-up will have begun to take shape within weeks, with a source close to the… Continue reading Cable Giants Set To Announce Merger This Month

Sky has today announced its coverage of football games for the new season, these are:Sky Sports:Sun, Aug 14: Arsenal v Newcastle (1.30pm), Wigan v Chelsea (4pm). Sun, Aug 21: Chelsea v Arsenal (4pm). Sun, Aug 28: Newcastle v Man Utd (4pm). Sun, Sep 18: Liverpool v Man Utd (12noon). Mon, Sep 19: Arsenal v Everton… Continue reading Sky Announces Football Coverage For New Season

The Radio Advertising Bureau (RAB) and Outdoor Advertising Association (OAA) have joined together to market their respective media, claiming that a combination of the two generates a higher level of frequency, delivering multiple executions to consumers operating in different mindsets.The trade bodies’ claims are backed by new research, Using Radio with Outdoor, which shows a… Continue reading RAB Joins OAA To Prove Cross Media Benefits

ITV has seen its share price climb by around 8% on speculation that US media heavyweight Time Warner is preparing to make a bid for control of the company.The takeover speculation, which has surrounded ITV since the merger of Carlton and Granada last year, fuelled an increase of 10p per share in early trading, marking… Continue reading ITV Bid Speculation Pushes Share Price Skyward

The 2005 Radio Academy Radio Festival will kick off in Edinburgh this afternoon, with high-profile delegates and speakers swarming to the event, which promises to lift the lid on the latest radio research, as well as offering insight from some of the industry’s top names.Amongst those due to address the event are Ofcom chief executive,… Continue reading Radio Festival Kicks Off In Edinburgh

Aegis has delivered an optimistic trading update this morning, buoying investors’ confidences ahead of its close period, despite several uncertain forecasts. The media and communications group states that, after five months trading, overall results are in line with expectations outlined at its AGM in May (see Siemens Wins £2bn Deal From BBC Technology). The company’s… Continue reading Aegis Positive Despite ‘Patchy’ European Ad Growth

Cable giants NTL and Telewest look set to announce their long-awaited merger this month, with reports over the weekend predicting that the two companies would begin formal steps towards consolidation before the end of July. The Independent on Sunday claims the tie-up will have begun to take shape within weeks, with a source close to… Continue reading Cable Giants Set To Announce Merger This Month

Channel 4 is preparing to launch a fifth channel on the Freeview platform before the end of the year, reports have suggested, with the broadcaster believed to be planning an interactive quiz channel, to be run by its commercial arm, 4 Ventures.The move would follow the launch of More 4 later this year, according to… Continue reading Channel 4 To Launch Freeview Quiz Channel

Digital TV and broadband provider, HomeChoice, has announced its involvement in the high-profile Live8 concert tomorrow, providing internet connections to the event to ensure vital access can be achieved at all times.The company, which offers Britain’s only large-scale on-demand TV product, available to 2.4 million homes across London and Stevenage, will donate a 4Mb high… Continue reading HomeChoice Links Live8 With Free BroadBand