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Outdoor advertising specialist, Maiden Group, has shown an overall increase of 4% in revenues in April and a 5% rise for the first four months compared to last year, despite challenging market conditions in the second quarter.A statement given by the group’s chairman, Martin Boase, at the annual general meeting, revealed uneven growth across Maiden’s… Continue reading Maiden Enjoys 4% Rise In Revenues During April

Ofcom has today published its new Broadcasting Code for television and radio, covering standards in programmes, sponsorship, fairness and privacy.The single, simplified, code will come into effect on 25 July, unifying the six codes which the regulator inherited from its six predecessors and is required of Ofcom by the 2003 Communications Act.Amongst the key points… Continue reading Ofcom Unveils New Broadcasting Code To Protect Minors

Starcom has beaten heavy competition to scoop the COI radio buying account from incumbent OMD, bringing an end to an intensive five-way tussle for the account, worth an annual £20 million.The win will dash the hopes of Carat, Mindshare and ZenithOptimedia, who also pitched for the business, following an unnerving delay by the COI in… Continue reading Starcom Scoops COI Radio Account As TV Boss Swaps Sides

Channel 4 needs to position itself as an ‘entertainment brand’ rather than simply a television broadcaster, according to its chairman, Luke Johnson, who claims the company needs to expand its horizons in order to survive the multi-channel age.Speaking at the University of Oxford’s media summit, Johnson explained that Channel 4 should be active in all… Continue reading Johnson Pledges Further Brand Extensions For Channel 4

Paul Brown, Chief Executive of the Commercial Radio Companies Association, led a call this morning for the BBC’s Executive Board, responsible for the day-to-day running of the corporation, to be chaired by a non-executive chairman, and for the BBC Trust – which replaces the Governors – to be chaired by someone other than the Chairman… Continue reading BBC Trust Needs Non-Exec Chairman says CRCA Boss

Independent banner contractor, bigFX, has appointed former Megaposter sales and marketing director, Ian Bohn, as the exclusive sales agent for its national banner portfolio as the company moves to disrupt the current duopoly in large-scale poster advertising held by blowUP and Clear Channel.Bohn worked for Megaposter UK until its acquisition by blowUP Media last year,… Continue reading BigFX Moves To Compete With Banner Market Leaders

Speaking at the Westminster Media Forum this morning, BBC Chairman, Michael Grade stated that the licence fee would be even more valid in a digital world, and that the BBC was strongly opposed to the Government’s proposal to consider “top-slicing” the £2.8bn fee in future.Top-slicing was pitched by Tessa Jowell as an area to be… Continue reading BBC Rejects Sharing the Licence Fee

BBC director general, Mark Thompson, has pledged to drive the Corporation forward with the adoption of the very latest broadcasting technologies, not just in digital television, but through radio, new media and on-demand services.Delivering his address at the Westminster Media Forum today, Thompson gave the Corporation’s response to the Government green paper on charter review,… Continue reading Thompson Pledges Drive For Digital Revolution

China’s wireless penetration rate is predicted to increase over the next four years, rising from the current rate of 25% to over 40% by 2009, according to eMarketer’s new China Wireless report. In a relatively short time, China has become a leading wireless market, with significant opportunities for further growth. However, with considerable cultural, administrative… Continue reading Strong Wireless Penetration Predicted For China

US broadband penetration rate is no longer in the top ten, despite having the greatest number of broadband households globally, with 34.3 million at the end of 2004, according to eMarketer’s new country by country estimates. The analysts predict China to take overtake the US in terms of total broadband households, even though its current… Continue reading US Broadband Penetration Drops Out Of Top Ten