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Over 400 irritated viewers have complained over the latest advertisement for the Crazy Frog ringtone from mobile firm, Jamster, because of its regular, and infuriating, appearance in ad breaks.The frog, which has previously landed Jamster in hot water over his exposed genitalia, is featured impersonating a motorbike and singing along to the Axel F theme… Continue reading Infuriating Ringtone Ad Draws Over 400 Complaints

The majority of Britain’s terrestrial TV broadcasters saw their viewing share continue to slide during April, with only ITV1 bucking the trend for decline.BBC Two led the decline, shedding 0.94% points year on year to 9.4%, while the station’s larger counterpart, BBC One, also struggled, losing 0.8% points over the same period to 23.5%, despite… Continue reading Television Viewing Round-Up – April 2005

Direct marketing is responsible for £107 billion worth of sales in the UK, according to research by the Direct Marketing Association (DMA), which has launched the first major study into the effect of the industry and its value to advertisers.The DMA’s figures follow the launch of its research into consumer perceptions of direct marketing in… Continue reading DMA Reveals Economic Impact Of Direct Marketing

Scottish Radio Holdings has unveiled its first half results, giving investors a mixed picture of its performance, with a strong first half operating result overshadowed by lacklustre trading and a drop of 7% in broadcasting revenues year on year for April. The company’s overall turnover in the first half was up 10% on the last… Continue reading SRH Gives Mixed Results To Investors

Satellite radio in the US is failing to attract the expected audiences, with a new survey from The Media Audit revealing that the medium is performing poorly in terms of penetration rates. From a total sample of 117,737 respondents, only 571 adults aged 18+ said they listened to satellite radio at least once in the… Continue reading Satellite Radio In US Fails To Penetrate Markets

Mobile subscriptions worldwide are predicted to reach 2.14 billion by the end of 2005, with new forecasts published by Informa Telecoms & Media estimating that subscriptions will exceed 2 billion in the third quarter of this year. Net additions are expected to exceed 350 million in 2005, building on the record growth of 354 million… Continue reading Global Mobile Subscriptions To Hit 2.14 Billion By End Of 2005

Total global revenues from games on mobile phones are forecast to reach $11.2 billion by 2010, increasing by a massive £8.6 billion from $2.6 billion this year, according to a new strategic research report from Informa Telecoms and Media. The Mobile Game report predicts that downloads will account for around two-thirds of global revenues through… Continue reading Global Mobile Games Revenues To Hit $11.2 Billion By 2010

BT has announced that it has more than doubled the number of broadband digital subscriber line (DSL) connections in a year, hitting its five million target a year early and increasing broadband speeds by up to four times. The group’s results for the year to March 31 2005 show new wave turnover to be up… Continue reading BT Doubles Broadband Lines In A Year

BT has announced that it has more than doubled the number of broadband digital subscriber line (DSL) connections in a year, hitting its five million target a year early and increasing broadband speeds by up to four times.BT revealed broadband turnover to have grown by 61% to £163 million, with the growth accelerated with 1,752,000… Continue reading BT Connects Record Number Of DSL Customers

The National Magazine Company has appointed Duncan Edwards to the new position of chief executive officer in addition to his role as managing director.The company, a wholly owned subsidiary of The Hearst Corporation, has enjoyed substantial growth over the last few years as a result of acquisitions, joint ventures and new launches. This additional title… Continue reading Natmags Appoints Edwards As Chief Executive