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Sarah Pearce – MediaTel NewsLine All three major party leaders will take part in a single show to be broadcast across the Commercial Radio network in the run up to the forthcoming General Election, making broadcasting history.On the last Sunday of the election campaign, May 1 2005, Prime Minister Tony Blair, Conservative Party Leader Michael… Continue reading Commerical Radio To Take The UK Leaders Live

Females made up 51.6% of the US online population in 2004, compared to 48.4% of male, and are predicted to rise by 2.3% to 52.6% by 2008, according to a report by analysts eMarketer. Cultural, societal and internet business trends are attributed to the female online dominance, with eMarketer forecasting the female majority to become… Continue reading Increasing Presence Of Women Online

Media agency Starcom has announced the launch of a new division under the Group’s umbrella, Starcom+, specialising in non traditional but increasingly important media channels normally either closer to or part of editorial content.This will range from broadcast sponsorship to product placement to ad funded programming in TV, outside of the TV arena it ranges… Continue reading Starcom Launches Sponsorship And Content Division

The Office of Fair Trading (OFT) has cleared the way for a new afternoon or evening newspaper to be distributed to London commuters, following a 23-month investigation. The OFT looked into the exclusive rights of Associated Newspapers Ltd (ANL), publishers of the London free morning newspaper the Metro and paid for afternoon/evening newspaper the Evening… Continue reading OFT Clears Way For New London Afternoon Paper

Sarah Pearce – MediaTel NewsLine The Office of Fair Trading (OFT) has cleared the way for a new afternoon or evening newspaper to be distributed to London commuters, following a 23-month investigation.The OFT looked into the exclusive rights of Associated Newspapers Ltd (ANL), publishers of the London free morning newspaper the Metro and paid for… Continue reading OFT Clears Way For New London Afternoon Paper

MediaTel Group has carried out the first survey of the UK’s top media buying and planning agencies on the future of the TV landscape, finding a wide disparity in respondent’s views as to the winners and losers in the digital age. Sky and Freeview combined households are predicted to be within the 15.7 and 20.3… Continue reading Media Agencies Uncertain Of Digital Switchover

Staff – MediaTel NewsLine February 2005 saw the UK making the most of an ever-increasing raft of innovative downloads available, with a total of 1.55 billion page impressions viewed in the UK during the month, a year on year increase of 128 million.WAP usage in 2005 is enjoying a strong performance, with February’s total up… Continue reading February Sees 1.55 Billion WAP Impressions

February 2005 saw the UK making the most of an ever-increasing raft of innovative downloads available, with a total of 1.55 billion page impressions viewed in the UK during the month, a year on year increase of 128 million. WAP usage in 2005 is enjoying a strong performance, with February’s total up by 0.13 million… Continue reading February Sees 1.55 Billion WAP Impressions

Sarah Pearce – MediaTel NewsLine MediaTel Group has carried out the first survey of the UK’s top media buying and planning agencies on the future of the TV landscape, finding a wide disparity in respondent’s views as to the winners and losers in the digital age.Sky and Freeview growth are predicted to cover around 17… Continue reading Media Agencies Uncertain Of Digital Switchover

Sarah Pearce – MediaTel NewsLine The daily national newspaper market continued the downwards spiral in the six months to Janaurary 2005, with a overall 3.5% dip, according to the latest figures from the National Readership Survey.The Independent retained its posisition as leader of the quality dailies with a 10% increase in readership figures, next week… Continue reading NRS National Newspaper Round-Up: January 2005