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ZenithOptimedia has upgraded its predictions for the advertising industry over the next three years, forecasting underlying growth to remain solid, despite the market slowing in 2005 after the sporting events and elections seen in 2004. Global advertising expenditure is estimated to enjoy growth of 5.4% in 2005, up from previous estimates of 5.0%, while 2006… Continue reading Advertising Market Forecast To Remain Solid

BSkyB has announced that it has signed technology and equipment suppliers Sony, Tandberg Television and Harris Corporation, ahead of the forthcoming launch of its high-definition television (HDTV) service.Sony will construct and equip a new HDTV studio at BSkyB’s Isleworth headquarters and supply additional equipment for edit suites and dubbing facilities at the same site. The… Continue reading Sky Announces HDTV Launch Partners

Re-designed as part of the new look MediaTel.co.uk, NewsLine continues to bring you the latest in media news, comment and analysis through a new, streamlined interface and refined news index.As part of the new look, the Data Reports section on the left hand side of the screen classifies our content by media in easily navigable… Continue reading Welcome To MediaTel.co.uk’s New Look NewsLine

UK publishing group, Pearson UK is reportedly facing growing pressures to sell its flagship publication, The Financial Times, after it emerged that Terry Smith, a city broker. has held talks with trade buyers about a bid for the newspaper.Smith, who is in a legal battle with the Financial Times, is thought to have approached various… Continue reading Pearson Under Pressure To Sell FT

All traditional media face significant challenges as technology takes the lead, but on the face of it, radio is particularly well positioned to benefit from digital, internet and mobile extensions.Recently, Capital Radio has announced a formal initiative to offer advertisers mobile interactivity on spot advertising across all of its stations; Virgin was already doing so… Continue reading Radio Leads Way In Digital World

United Business Media (UBM) has announced the sale of its market research arm, NOP World, to German company GfK Aktiengesellschaft for £383 million in cash. Earlier this year, UBM announced a review of strategic options for NOP World and a commitment that “if sold, the Board intends that UBM should return a substantial part of… Continue reading UBM Sells NOP To German Research Firm

Consumer adoption of wireless broadband is predicted to rise, offering marketers new ways to reach customers, according to analysts eMarketer’s new report Wireless Broadband: The Future Around the Corner. eMarketer promises more bandwidth everywhere, in the home and office, on the street and on the road, creating new networking possibilities and a generally more streamlined… Continue reading Rise Of Wireless Broadband Adoption

Shareholders of radio groups Capital Radio and GWR Group have approved the merger of the two companies, creating a single broadcaster with control of more than 40% of the radio advertising market. At an Extraordinary General Meeting held earlier today, all other resolutions proposed, including changing the company name to GCap Media were passed by… Continue reading Shareholders Approve Capital GWR Merger

Future Publishing has announced that its bid for Highbury House Communications has lapsed following an earlier announcement by the Office of Fair Trading (OFT) that it would be referred to the Competition Commission before being given the all clear.The OFT’s decision to refer to the Competition Commission was made under the provisions of the Enterprise… Continue reading Future Drops Highbury Merger After OFT Referral

The BBC is to expand its podcasting operation to encompass some of its most high profile programmes and allow internet users to download much more of its radio output.The slew of newly enabled podcasts includes Radio 4’s flagship Today programme and selected Radio 1 speech content, taking the Corporation’s total number of podcasts to 22.Speaking… Continue reading BBC Expands Podcasting Trial To Determine Listener Tastes