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Advertising expenditure in the UK is expected to rise by 4.3% in 2005, with internet adspend predicted to be the single fastest growing medium, increasing more than 33% compared to 2004. The figures, published by the Advertising Association (AA) in its Advertising Forecast, are more optimistic than previous estimates which put total UK adspend for… Continue reading UK Adspend Forecast To Rise By 4.3% In 2005

Advertisers seeking exposure on the ever crowded high-street now have a new medium at their disposal, with new roller shutter-graphics providing brand visibility for advertisers and cammoflague for retailers wishing to install security shutters to their premises without opting for traditional metal screens.The new advertising solution, provided by Roller Vision, offered the perfect solution to… Continue reading Roller Ads To Cut Crime And Increase Standout

Internet and digital radio station, Gaydar, has announced its largest combined sponsorship deal, with the launch of Six Weeks to Summer, an on-air and on-line series of programmes showcasing issues surrounding fitness, nutrition and grooming.Six Weeks to Summer will run throughout April, and is designed to directly tap into the lifestyles of the Gaydar Radio… Continue reading Gaydar Announces Six Weeks To Summer Sponsorship Deal

Advertising expenditure in the UK is expected to rise by 4.3% in 2005, with internet adspend predicted to be the single fastest growing medium, increasing more than 33% compared to 2004.The figures, published by the Advertising Association (AA) in its Advertising Forecast, are more optimistic than previous estimates which put total UK adspend for 2005… Continue reading UK Adspend Forecast To Rise By 4.3% In 2005

The Guardian is reported to be switching to a smaller format as early as this autumn, with media buyers being shown dummy editions of an A3 size copy of the paper, according to a report.The recent decline of the newspapers circulation is thought to be worrying executives, with the recent NRS data for national paper… Continue reading Guardian To Down-Size In Autumn

UK radio companies are shunning the auction of The Wireless Group (TWG), owner of talkSPORT, as they do not want to compete with the BBC, according to a report in the Independent on Sunday.Most of the key players in the radio industry, including Chrysalis Group and Emap, have decided not to bid for TWG as… Continue reading UK Radio Companies Shun TWG Auction

Business travelers are doing more of their booking online, with 71% claiming to prefer booking online, a rise of 14 percentage points from 57% in 2003, according to new data from research firm Accenture. Those who prefer to book using an online travel agency, either on the phone or in person, has fallen to 24%… Continue reading 71% Of Business Travelers Book Online

Multi-media group, Emap, has expressed an interest in acquiring rival broadcaster Scottish Radio Holdings (SRH), but has made no formal approach to SHR since it bought its 27% holding in the group in January 2004. The board of Emap said in a statement to the City that the radio assets of SRH would be an… Continue reading Emap Interested In Acquiring SRH

Almost 20 million people in the UK have access to the internet from work, school or college, an increase of seven percentage points over the last five years, according to Continental Research’s Spring 2005 Internet Report. The research reveals that those who use the internet from work, school or college are younger and very white… Continue reading 20 Million People In UK Access Internet From Work And School

Radio giant, Emap , has stated its interest in acquiring rival broadcaster Scottish Radio Holdings, but has made no formal approach to SRH since it acquired its 27% holding in the company in January.The board of Emap said in a statement to the City that the radio assets of SRH would be an attractive acquisition,… Continue reading Emap States Interest In SRH Merger