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ITV Sales has announced a sponsorship deal with Toyota to cover its latest high profile sing-a-thon, Hit Me Baby One More Time, a prime time pop offering which gives some of the biggest acts of recent decades one last chance to reclaim their positions in the nation’s hearts.The show, which features five different acts each… Continue reading ITV Scoops Toyota For Pop Sponsorship Deal

The increasing popularity of broadband is inspiring consumers to use the internet in a multitude of ways, with users embracing online activities, according to Continental Research’s Spring 2005 Internet Report. The report shows that 6.6 million homes currently subscribe to broadband, with a further 1.5 million forecast to join that number in the next six… Continue reading Multi-Use Of Broadband By Consumers

The BBC has reported a surge in popularity for its newly re-launched Radio Player service, offering users on-demand listening of almost all of its radio output for up to seven days from the original broadcast.According to the Corporation, the service, which re-launched at the end of January to include additional audio feeds and on-demand functionality,… Continue reading BBC Sees On-Demand Radio Listening Surge In February

Magazine and radio group, Emap, has announced a strong performance in its UK consumer magazine division, with consumer magazine copy sales revenues growing by 5% on an underlying basis.In an upbeat pre-close trading statement, the group revealed that its consumer magazine advertising division has enjoyed a 4% year on year rise for the year ending… Continue reading Emap Sees Rising Revenue From Magazines

The battle for London Underground’s £1.2 billion advertising contract is between ten key players, reports this morning suggest, with the incumbent Viacom Outdoor going head to head with rival outdoor advertising heavyweights Clear Channel and JC Decaux.Others reportedly bidding for the contract include SMG’s Primesight, Spanish advertising group, Cemusa, KBH Transport Media, Media Initiatives Group,… Continue reading Ten Firms To Contest Underground Ad Contract

More than seven times more text messages were sent on Valentine’s Day than cards this year, with 92 million texts sent compared to 12 million cards, according to new figures released by the Mobile Data Association (MDA).Text messaging performed strongly during February 2005, with 2.19 billion person to person text messages being sent across the… Continue reading Texts Outweigh Cards On Valentine’s Day

Ofcom’s latest Digital Television Update, published today, reports that digital television penetration reached 59.4% in the fourth quarter of last year, stopping just short of 60% and representing an increase of 3.5% points on the previous quarter.Ofcom also found that, by 31 December 2004, BSkyB had added 177,000 subscribers, bringing its total number of UK… Continue reading Digital TV Penetration Closes On 60% In Q4 2004

Digital television penetration has reached almost 60% of UK households, with Ofcom revealing that in quarter four of last year, 59.4% of homes received digital television, an increase of 3.5% from 55.9% at 30 September 2004. Ofcom’s Digital Television Update for the fourth quarter of 2004 reveals that, by 31 December 2004, the total number… Continue reading Digital Penetration Reaches Almost 60% Of UK Homes

Viacom Outdoor is to introduce digital escalator posters on the London Underground network, representing a true media first and enabling advertisers to run dynamic and engaging campaigns with many features simply unavailable using current advertising techniques.The Digital Escalator Panels (DEPs) will initially undergo trials on either side of the escalators at Tottenham Court Road Tube… Continue reading Viacom To Install Digital Posters On Tube

Mobile phones are the gadgets most likely to be traded in, with 63% of respondents claiming they frequently upgrade them, according to results from a study by market research firm, GMI. In a survey of 20,000 consumers in 20 countries, GIM found that the vast majority of people upgraded their phones on a regular basis.… Continue reading Mobile Phones Frequently Traded In