More Industry News articles

Fox Home Entertainment will be the first advertiser to run four separate campaigns back to back on ATM:ad, promoting a special price offer on four DVD movies in ASDA stores nationwide.The adverts, which will run across cash points at 146 ASDA stores, started yesterday and will run for four weeks with Garfield – The Movie,… Continue reading First Rolling Campaign On ATM:ad

IPC ignite!’s flagship men’s monthly magazine, Loaded has relaunched today, after seven months of research and development work looking at contents, design and navigation.The £2 million relaunch, led by publishing director Niall McKinney and editor Martin Daubney, reveals a greatly updated editorial, with a radical and innovative use of design and navigation throughout the magazine.Commenting… Continue reading IPC Reveals New Look Loaded

The Independent will be unveiling a new look next Tuesday, with a substantial redesign barely 12 months after the newspaper went compact.The new look has been masterminded over several months by Barcelona-based, Cases and Associates, resulting in one of the main changes being The Independent becoming a one-section paper from Monday to Friday.The magazine-sized review… Continue reading Independent To Relaunch Next Tuesday

Online advertising expenditure in the UK topped £653.3 million in 2004, compared to £407.8 million in 2003. With an increase of 60% year on year and a record market share of 4.3%, online has overtaken radio’s share of 3.8% for the first time. According to new figures from the Interactive Advertising Bureau (IAB), PricewaterhouseCoopers LLP… Continue reading Online Adspend Overtakes Radio 2004

New research released by Mediaedge:cia’s research division, MediaLab, has uncovered major insights into viewing behaviour in the personal video recorder (PVR) age. It identifies three main areas of importance to advertisers; audience viewing behaviour, advert avoidance and actual use of the technology. The study gave 20 households either Sky+ or Freeview enabled PVRs and gave… Continue reading PVR Audience Viewing Behaviour

Five’s managing editor and director of acquisitions, Jeff Ford, will be replacing Channel 4’s head of acquisitions June Dromgoole following the announcement of her retirement.Ford, who has been at Five since 1997, will leave the broadcaster on 22 April, but his start date has yet to be confirmed and could be later this year. As… Continue reading Channel 4 Poaches Five’s Director Of Acquisitions

Video Networks, provider of the HomeChoice entertainment and communications has announced the addition of a brand new R.E.M. video on demand music channel to it’s platform, with HomeChoice customers gaining exclusive access to the channel.The launch of the R.E.M. music content coincides with the band’s UK tour, with the channel consisting of four different areas;… Continue reading Video Networks Starts New R.E.M Channel

UK radio companies are shunning the auction of The Wireless Group (TWG), owner of talkSPORT, as they do not want to compete with the BBC, according to a report in the Independent on Sunday.Most of the key players in the radio industry, including Chrysalis Group and Emap, have decided not to bid for TWG as… Continue reading UK Radio Companies Shun TWG Auction

Broadcaster ITV, delivered its best Sunday peak time performance since the 13th June yesterday, boosted by the Grand Prix which achieved its largest number of viewers of the season so far.Heartbeat built on this strong performance, drawing in 8.6 million viewers, gaining 800,000 viewers on last week and attracting a 35% share at 8pm, giving… Continue reading ITV Enjoys Best Sunday Peak Since 2004

A record 50 million world broadband lines were added in 2004, bringing the total at the end of the year to 150.5 million, exceeding previous predictions from the broadband analysis company, Point Topic. A massive 26.5 million lines were added in the second half of 2004 alone, representing the biggest half year worldwide increase to… Continue reading Global Broadband Penetration Exceeds 2004 Forecasts