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Outdoor advertising specialist, Maiden Group, has announced a rise of 4.5% in turnover to £92.1 million, up from £88.1 million in 2003, reflecting the slower growth of the billboard advertising sector.The Group’s trading statement for 2004 showed pre-tax profit before goodwill to have improved by 33% to £7 million, compared with £5.3 million in 2003… Continue reading Maiden Sees Turnover Rise By 4.5%

The growth in popularity of Freeview shows no sign of slowing, with new research and forecasts from Continental Research predicting that the service will be in use by 6.1 million of the nation’s homes by the end of the year.The company’s Digital TV Report for spring 2005 predicts that Freeview will continue to close the… Continue reading Freeview Set To Reach 6 Million Homes By Year End

Almost 40 million Americans, or 27% of internet users, claim to have downloaded either music or video files from peer to peer networks, according to a survey by the Pew Internet & American Life Project. The national survey questioned 1,421 adult internet users in the US between January 13 and February 9 2005. The results… Continue reading 21% Of US Internet Users Download Music Or Video From Internet

ITV Sales has announced a sponsorship deal with Toyota to cover its latest high profile sing-a-thon, Hit Me Baby One More Time, a prime time pop offering which gives some of the biggest acts of recent decades one last chance to reclaim their positions in the nation’s hearts.The show, which features five different acts each… Continue reading ITV Scoops Toyota For Pop Sponsorship Deal

Outdoor advertising specialist, Maiden Group, has announced a rise of 4.5% in turnover to £92.1 million, up from £88.1 million in 2003, reflecting the slower growth of the billboard advertising sector. The Group’s trading statement for 2004 showed pre-tax profit before goodwill to have improved by 33% to £7 million, compared with £5.3 million in… Continue reading Maiden Sees Turnover Rise By 4.5%

The increasing popularity of broadband is inspiring consumers to use the internet in a multitude of ways, with users embracing online activities, according to Continental Research’s Spring 2005 Internet Report. The report shows that 6.6 million homes currently subscribe to broadband, with a further 1.5 million forecast to join that number in the next six… Continue reading Multi-Use Of Broadband By Consumers

IPC ignite! has announced a restructuring of its advertising management team, designed to re-position its advertising business and optimise the potential of its brand portfolio.The move will see group ad director, Karl Marsden, taking on an expanded role as group commercial director, charged with overseeing some of the company’s flagship brands, such as Nuts, NME,… Continue reading IPC Ignite Reshuffles Advertising Structure

More than seven times more text messages were sent on Valentine’s Day than cards this year, with 92 million texts sent compared to 12 million cards, according to new figures released by the Mobile Data Association (MDA).Text messaging performed strongly during February 2005, with 2.19 billion person to person text messages being sent across the… Continue reading Texts Outweigh Cards On Valentine’s Day

Ofcom’s latest Digital Television Update, published today, reports that digital television penetration reached 59.4% in the fourth quarter of last year, stopping just short of 60% and representing an increase of 3.5% points on the previous quarter.Ofcom also found that, by 31 December 2004, BSkyB had added 177,000 subscribers, bringing its total number of UK… Continue reading Digital TV Penetration Closes On 60% In Q4 2004

Viacom Outdoor is to introduce digital escalator posters on the London Underground network, representing a true media first and enabling advertisers to run dynamic and engaging campaigns with many features simply unavailable using current advertising techniques.The Digital Escalator Panels (DEPs) will initially undergo trials on either side of the escalators at Tottenham Court Road Tube… Continue reading Viacom To Install Digital Posters On Tube