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Europe is “cutting its own path” in terms of broadband adoption, with services offered in the UK, France and Italy as competitive as anything offered around the world, according to new research by analysts eMarketer. The Europe Broadband report shows that broadband households in Western Europe increased by nearly 65% over 2004, twice the rate… Continue reading Europe Enjoys Impressive Growth In Broadband Up-Take

Tio Pepe will be sponsoring the second series of Hell’s Kitchen on ITV1 and ITV2, with Gonzalez Byass, maker of the top selling Fino putting the sponsorship at the centre of its ongoing campaign to educate consumers that Tio Pepe is a drink to be enjoyed with food.The sponsorship deal, worth a seven figure sum,… Continue reading Tio Pepe Sponsors Second Series Of Hell’s Kitchen

High definition television (HDTV) is predicted to hit 15.5 million households worldwide by the end of 2005, with penetration forecast to reach 52 million by 2009, according to market research firm, In-Stat. According to the company’s new report, Got HD? High-Def TV Service Now In Over 10 Million Homes, there are currently 10 million homes… Continue reading Global HDTV Penetration To Reach 52 Million By 2009

class=”article”>Fragmentation of traditional TV audiences has led to numerous out of home TV networks springing up to fill the void and provide marketers with more opportunities to target consumers. However, Tom Paton, sales and marketing director for newly established in taxi TV system, Cabvision, believes that many of these systems neglect to adequately target consumers,… Continue reading Tuning In To Taxi TV

February 2005 saw 2.19 billion text messages sent, with person to person texts across the UK GSM network operators showing an increase of 7.2% on the total sent during the same period in 2004, according to the latest figures released by the Mobile Data Association (MDA). The month’s total was boosted by Valentine’s Day, which… Continue reading February Text Messages Reach 2.19 Billion

Emap Performance has announced the appointment of Steve Parkinson, marketing director of Chrysalis Radio and managing director of the group’s London based Heart 106.2 FM, as national brand director.The new role will involve development of all Emap’s national radio brands, including Kiss, Magic, Kerrang!, Q, Smash Hits, The Hits, Heat and Mojo, as well as… Continue reading Emap Raids Chrysalis For National Brand Director

Digital TV will rule the airwaves in the Welsh villages of Ferryside and Llansteffan tonight as the Government takes its first step towards creating a digital-only television service for Britain, switching off the analogue signal to nearly 500 homes.The move will place the two small villages on a par with Berlin as the only areas… Continue reading First Welsh Villages To Drop Analogue TV Tonight

February was a strong month for UK cinema, with admissions reaching over 14.8 million and weekly admissions averaging 3.70 million, a 11% increase year on year, according to the latest data released by the Cinema Advertising Association (CAA).Comedy flick,Meet the Fockers, enjoyed a strong performance during February, grossing £17.5 million and hitting over £26 million… Continue reading Cinema Admissions Up By 11% In February

ITV has unveiled a new line up for its daytime schedule, dubbing the programme strand ITV Day, in order to combat increasing competition from rivals such as Five.The broadcaster has also confirmed that the newly acquired Jerry Springer chat show will be aired at 9:25am, competing directly with former ITV1 host Trisha Goddard on Five… Continue reading ITV Rebrands Daytime As Competition Hots Up

Chrysalis Radio’s admission earlier this week that it had held preliminary discussions over the acquisition of GMG Radio could lead to one of the companies being forced to up root its Manchester-based operations in order to push through any consolidation.The companies both operate radio stations across the country, and in many cases operate in the… Continue reading Chrysalis GMG Merger Could Force Galaxy Sell Off